ON24 vs GoTo Webinar

OON248.9Visit GoTo Webinar8.8Visit

Higher score O ON24 #7 in Webinar Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit ON24

vs

GoTo Webinar #8 in Webinar Software 8.8/10 30-day trial Free trial✓ 5 of 5 features Visit GoTo Webinar

• ON24 fits best

  Mature enterprise marketing organizations

• GoTo Webinar fits best

  Established teams needing familiar webinar tools

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Side by side

Feature	OON24 8.9/10 Visit ↗	GoTo Webinar 8.8/10 Visit ↗
At a glance
Editor score	8.9	8.8
Ranking	#7 in Webinar Software	#8 in Webinar Software
Best for	Mature enterprise marketing organizations	Established teams needing familiar webinar tools
Pricing model	Paid	Paid
Starting price	—	—
Free plan	Not checked yet	—
Free trial	—	30 days
Deployment	Cloud	Cloud, Desktop, Mobile
Platforms	Web	Web, Windows, macOS, iOS, Android
Support	Live chat, Tickets, Phone, Docs · 24/7	Docs, Community · 24/7
Compliance	SOC 2, ISO 27001, GDPR, SSO/SAML	SOC 2, GDPR, PCI DSS
Integrations	30+ integrations	12 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features ON24 5/5 · GoTo Webinar 5/5
Session recording	✓	✓
Automated webinars	✓	✓
Registration pages	✓	✓
Polls and Q&A	✓	✓
Integrations	✓	✓
Specs
Attendee limit	Not checked yet	500 attendees
Webinar modes	Live automated and on-demand	Live automated and on-demand
Our review
Pros	Supports live, simulive, and on-demand webinar formats Combines production controls with polls, Q&A, chat, and surveys Connects engagement data with CRM and marketing automation systems	Supports live, prerecording, simulive, and on-demand webinar modes Includes registration, polls, Q&A, recordings, analytics, and email automation Works across web, desktop, mobile, and API environments
Cons	Pricing requires contacting sales No permanent free plan is offered Advanced capabilities require higher-tier packages	No free plan; access starts with a paid subscription Reach limits events to 500 participants Advanced capacity and features require higher-tier plans
Our verdict	ON24 is a webinar and digital engagement platform for B2B marketing, sales, and customer-facing teams. It supports live, simulive, and on-demand webinars, with branded registration pages, custom forms, interactive audience tools,… Read the review →	GoTo Webinar is a business-focused platform for planning, hosting, and measuring live, automated, and on-demand webinars. It suits businesses, educators, trainers, and internal communications teams that need registration, audience… Read the review →

Strengths and trade-offs

• ON24 — where it wins

  • Supports live, simulive, and on-demand webinar formats
  • Combines production controls with polls, Q&A, chat, and surveys
  • Connects engagement data with CRM and marketing automation systems

  Where it doesn't

  • Pricing requires contacting sales
  • No permanent free plan is offered
  • Advanced capabilities require higher-tier packages

• GoTo Webinar — where it wins

  • Supports live, prerecording, simulive, and on-demand webinar modes
  • Includes registration, polls, Q&A, recordings, analytics, and email automation
  • Works across web, desktop, mobile, and API environments

  Where it doesn't

  • No free plan; access starts with a paid subscription
  • Reach limits events to 500 participants
  • Advanced capacity and features require higher-tier plans

• OON248.9/10 · Pricing on request

  A mature webinar suite with strong production, engagement, analytics, and content tools.

  Visit ON24Full verdict →
• GoTo Webinar8.8/10 · 30-day trial

  A broad webinar platform for established teams running live and automated events.

  Visit GoTo WebinarFull verdict →