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Head-to-head · Webinar Software

BigMarker vs ON24

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score BigMarker #1 in Webinar Software 9.4/10 7-day trial Free trial✓ 5 of 5 features Visit BigMarker
ON24 #7 in Webinar Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit ON24

BigMarker leads on 0 checks, ON24 on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBigMarker · 9.4/10
  • Free trialonly BigMarker

BigMarker scores higher on our rubric for webinar software: 9.4 against 8.9 out of 10; our editors rank them #1 and #7.

BigMarker is the better fit for feature-rich marketing webinar programs. ON24 is the better fit for mature enterprise marketing organizations.

  • BigMarker fits best

    Feature-rich marketing webinar programs

  • ON24 fits best

    Mature enterprise marketing organizations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature BigMarker 9.4/10 Visit ↗ ON24 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Webinar Software #7 in Webinar Software
Best for Feature-rich marketing webinar programs Mature enterprise marketing organizations
Pricing model Paid Paid
Starting price $29/mo —
Free plan — Not checked yet
Free trial 7 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs Live chat, Tickets, Phone, Docs · 24/7
Compliance SOC 2, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 500+ integrations 30+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features BigMarker 5/5 · ON24 5/5
Session recording ✓ ✓
Automated webinars ✓ ✓
Registration pages ✓ ✓
Polls and Q&A ✓ ✓
Integrations ✓ ✓
Specs
Attendee limit 1e+06 attendees Not checked yet
Webinar modes Live automated and on-demand Live automated and on-demand
Our review
Pros
  • Supports live, automated, simulive, evergreen, and on-demand webinars
  • Combines registration, interaction, recording, analytics, and ticket sales
  • Offers API access, webhooks, widgets, and extensive integrations
  • Supports live, simulive, and on-demand webinar formats
  • Combines production controls with polls, Q&A, chat, and surveys
  • Connects engagement data with CRM and marketing automation systems
Cons
  • No free plan is available
  • Basic plans are limited to 25 attendees
  • Advanced capacity requires higher paid tiers
  • Pricing requires contacting sales
  • No permanent free plan is offered
  • Advanced capabilities require higher-tier packages
Our verdict

BigMarker is browser-based webinar and online-events software for marketing, event, learning, and community teams. It supports live, automated, simulive, evergreen, and on-demand webinars, along with registration pages, audience…

Read the review →

ON24 is a webinar and digital engagement platform for B2B marketing, sales, and customer-facing teams. It supports live, simulive, and on-demand webinars, with branded registration pages, custom forms, interactive audience tools,…

Read the review →
  1. BigMarkerWebinar Software 9.47-day trial
  2. ON24Webinar Software 8.9Pricing on request

Strengths and trade-offs

  • BigMarker — where it wins

    • Supports live, automated, simulive, evergreen, and on-demand webinars
    • Combines registration, interaction, recording, analytics, and ticket sales
    • Offers API access, webhooks, widgets, and extensive integrations

    Where it doesn't

    • No free plan is available
    • Basic plans are limited to 25 attendees
    • Advanced capacity requires higher paid tiers
  • ON24 — where it wins

    • Supports live, simulive, and on-demand webinar formats
    • Combines production controls with polls, Q&A, chat, and surveys
    • Connects engagement data with CRM and marketing automation systems

    Where it doesn't

    • Pricing requires contacting sales
    • No permanent free plan is offered
    • Advanced capabilities require higher-tier packages
  • BigMarker9.4/10 · 7-day trial

    A broad webinar platform for marketing teams that need automation, monetization, and integrations.

    Visit BigMarkerFull verdict →
  • ON248.9/10 · Pricing on request

    A mature webinar suite with strong production, engagement, analytics, and content tools.

    Visit ON24Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update