Head-to-head · Webinar Software
BigMarker vs GoTo Webinar
BigMarker leads on 1 check, GoTo Webinar on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBigMarker · 9.4/10
- Free trialboth
BigMarker scores higher on our rubric for webinar software: 9.4 against 8.8 out of 10; our editors rank them #1 and #8.
BigMarker leads on attendee limit: 1e+06 attendees versus 500 attendees.
BigMarker is the better fit for feature-rich marketing webinar programs. GoTo Webinar is the better fit for established teams needing familiar webinar tools.
- BigMarker fits best
Feature-rich marketing webinar programs
- GoTo Webinar fits best
Established teams needing familiar webinar tools
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Side by side
| Feature | BigMarker 9.4/10 Visit ↗ | GoTo Webinar 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.8 |
| Ranking | #1 in Webinar Software | #8 in Webinar Software |
| Best for | Feature-rich marketing webinar programs | Established teams needing familiar webinar tools |
| Pricing model | Paid | Paid |
| Starting price | $29/mo | — |
| Free plan | — | — |
| Free trial | 7 days | 30 days |
| Free trial length | 7 days · no card needed | 30 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Desktop, Mobile |
| Platforms | Web, iOS, Android | Web, Windows, macOS, iOS, Android |
| Support | Email, Live chat, Phone, Docs | Docs, Community · 24/7 |
| Compliance | SOC 2, GDPR, SSO/SAML | SOC 2, GDPR, PCI DSS |
| Integrations | 500+ integrations | 12 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features BigMarker 5/5 · GoTo Webinar 5/5 | ||
| Session recording | ✓ | ✓ |
| Automated webinars | ✓ | ✓ |
| Registration pages | ✓ | ✓ |
| Polls and Q&A | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| Specs | ||
| Attendee limit | 1e+06 attendees (best) | 500 attendees |
| Webinar modes | Live automated and on-demand | Live automated and on-demand |
| Our review | ||
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| Our verdict | BigMarker is browser-based webinar and online-events software for marketing, event, learning, and community teams. It supports live, automated, simulive, evergreen, and on-demand webinars, along with registration pages, audience… Read the review → |
GoTo Webinar is a business-focused platform for planning, hosting, and measuring live, automated, and on-demand webinars. It suits businesses, educators, trainers, and internal communications teams that need registration, audience… Read the review → |
Strengths and trade-offs
BigMarker — where it wins
- Supports live, automated, simulive, evergreen, and on-demand webinars
- Combines registration, interaction, recording, analytics, and ticket sales
- Offers API access, webhooks, widgets, and extensive integrations
Where it doesn't
- No free plan is available
- Basic plans are limited to 25 attendees
- Advanced capacity requires higher paid tiers
GoTo Webinar — where it wins
- Supports live, prerecording, simulive, and on-demand webinar modes
- Includes registration, polls, Q&A, recordings, analytics, and email automation
- Works across web, desktop, mobile, and API environments
Where it doesn't
- No free plan; access starts with a paid subscription
- Reach limits events to 500 participants
- Advanced capacity and features require higher-tier plans
- BigMarker9.4/10 · 7-day trial
A broad webinar platform for marketing teams that need automation, monetization, and integrations.
Visit BigMarkerFull verdict → - GoTo Webinar8.8/10 · 30-day trial
A broad webinar platform for established teams running live and automated events.
Visit GoTo WebinarFull verdict →
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All webinar software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






