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Head-to-head · Webinar Software

BigMarker vs GoTo Webinar

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score BigMarker #1 in Webinar Software 9.4/10 7-day trial Free trial✓ 5 of 5 features Visit BigMarker
GoTo Webinar #8 in Webinar Software 8.8/10 30-day trial Free trial✓ 5 of 5 features Visit GoTo Webinar

BigMarker leads on 1 check, GoTo Webinar on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBigMarker · 9.4/10
  • Free trialboth

BigMarker scores higher on our rubric for webinar software: 9.4 against 8.8 out of 10; our editors rank them #1 and #8.

BigMarker leads on attendee limit: 1e+06 attendees versus 500 attendees.

BigMarker is the better fit for feature-rich marketing webinar programs. GoTo Webinar is the better fit for established teams needing familiar webinar tools.

  • BigMarker fits best

    Feature-rich marketing webinar programs

  • GoTo Webinar fits best

    Established teams needing familiar webinar tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature BigMarker 9.4/10 Visit ↗ GoTo Webinar 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Webinar Software #8 in Webinar Software
Best for Feature-rich marketing webinar programs Established teams needing familiar webinar tools
Pricing model Paid Paid
Starting price $29/mo —
Free plan — —
Free trial 7 days 30 days
Free trial length 7 days · no card needed 30 days · no card needed
Deployment Cloud, Mobile Cloud, Desktop, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Live chat, Phone, Docs Docs, Community · 24/7
Compliance SOC 2, GDPR, SSO/SAML SOC 2, GDPR, PCI DSS
Integrations 500+ integrations 12 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features BigMarker 5/5 · GoTo Webinar 5/5
Session recording ✓ ✓
Automated webinars ✓ ✓
Registration pages ✓ ✓
Polls and Q&A ✓ ✓
Integrations ✓ ✓
Specs
Attendee limit 1e+06 attendees (best) 500 attendees
Webinar modes Live automated and on-demand Live automated and on-demand
Our review
Pros
  • Supports live, automated, simulive, evergreen, and on-demand webinars
  • Combines registration, interaction, recording, analytics, and ticket sales
  • Offers API access, webhooks, widgets, and extensive integrations
  • Supports live, prerecording, simulive, and on-demand webinar modes
  • Includes registration, polls, Q&A, recordings, analytics, and email automation
  • Works across web, desktop, mobile, and API environments
Cons
  • No free plan is available
  • Basic plans are limited to 25 attendees
  • Advanced capacity requires higher paid tiers
  • No free plan; access starts with a paid subscription
  • Reach limits events to 500 participants
  • Advanced capacity and features require higher-tier plans
Our verdict

BigMarker is browser-based webinar and online-events software for marketing, event, learning, and community teams. It supports live, automated, simulive, evergreen, and on-demand webinars, along with registration pages, audience…

Read the review →

GoTo Webinar is a business-focused platform for planning, hosting, and measuring live, automated, and on-demand webinars. It suits businesses, educators, trainers, and internal communications teams that need registration, audience…

Read the review →
  1. BigMarkerWebinar Software 9.47-day trial
  2. GoTo WebinarWebinar Software 8.830-day trial

Strengths and trade-offs

  • BigMarker — where it wins

    • Supports live, automated, simulive, evergreen, and on-demand webinars
    • Combines registration, interaction, recording, analytics, and ticket sales
    • Offers API access, webhooks, widgets, and extensive integrations

    Where it doesn't

    • No free plan is available
    • Basic plans are limited to 25 attendees
    • Advanced capacity requires higher paid tiers
  • GoTo Webinar — where it wins

    • Supports live, prerecording, simulive, and on-demand webinar modes
    • Includes registration, polls, Q&A, recordings, analytics, and email automation
    • Works across web, desktop, mobile, and API environments

    Where it doesn't

    • No free plan; access starts with a paid subscription
    • Reach limits events to 500 participants
    • Advanced capacity and features require higher-tier plans

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update