Head-to-head · PR Software
Muck Rack vs CoverageBook
Muck Rack leads on 1 check, CoverageBook on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMuck Rack · 8.0/10
- Free planonly Muck Rack
Muck Rack scores higher on our rubric for pr software: 8.0 against 6.3 out of 10; our editors rank them #2 and #8.
Muck Rack offers free plan; CoverageBook doesn't.
Muck Rack is the better fit for teams wanting monitoring plus journalist outreach. CoverageBook is the better fit for PR teams focused on polished coverage reports.
- Muck Rack fits best
Teams wanting monitoring plus journalist outreach
- CoverageBook fits best
PR teams focused on polished coverage reports
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Side by side
| Feature | Muck Rack 8.0/10 Visit ↗ | CoverageBook 6.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.0 | 6.3 |
| Ranking | #2 in PR Software | #8 in PR Software |
| Best for | Teams wanting monitoring plus journalist outreach | PR teams focused on polished coverage reports |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | $99/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs | Email, Live chat, Docs |
| Compliance | SOC 2, GDPR, 2FA | GDPR |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Muck Rack 0/2 · CoverageBook 0/2 | ||
| Media monitoring | Not published | Not published |
| Social monitoring | Not published | Not published |
| Specs | ||
| Media database size | Not published | Not published |
| Release distribution | Not published | Not published |
| Coverage sources | Not published | Not published |
| Report exports | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Muck Rack is an AI communications platform for public relations and communications teams at brands, agencies, and organizations. It brings media discovery, journalist and outlet research, pitching, monitoring, social listening, sentiment… Read the review → |
CoverageBook is a web-based reporting application for PR agencies, in-house communications teams and publicists who need to turn collected coverage into client-facing reports. Add online links from websites and social platforms, or upload… Read the review → |
Strengths and trade-offs
Muck Rack — where it wins
- Monitors digital, broadcast, print, podcasts, newsletters, and social media
- Combines journalist search, media lists, and pitching workflows
- Connects alerts and reporting to Slack, analytics tools, and APIs
Where it doesn't
- PR subscription pricing requires contacting sales
- Social listening is presented as an add-on
- Starter includes self-led rather than instructor-led onboarding
CoverageBook — where it wins
- Collects screenshots and PR metrics from online coverage links.
- Combines online, social, print, broadcast, audio and video coverage.
- Shares live reports and exports PDF or CSV/Excel data.
Where it doesn't
- Monitoring and outreach are not its stated focus.
- No free plan; Bronze starts at $99 per month.
- Available on web, with cloud deployment.
- Muck Rack8.0/10 · Free plan · pricing on request
Muck Rack combines cross-channel monitoring with journalist discovery, pitching, and reporting.
Visit Muck RackFull verdict → - CoverageBook6.3/10 · From $99/mo · 30-day trial
Turns coverage across media formats into branded reports, without centering monitoring or outreach.
Visit CoverageBookFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update






