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Head-to-head · PR Software

Muck Rack vs CoverageBook

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Muck Rack #2 in PR Software 8.0/10 Free plan · pricing on request Free plan✓ 0 of 2 features Visit Muck Rack
CoverageBook #8 in PR Software 6.3/10 From $99/mo · 30-day trial ✓ 0 of 2 features Visit CoverageBook

Muck Rack leads on 1 check, CoverageBook on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 8.0/10
  • Free planonly Muck Rack

Muck Rack scores higher on our rubric for pr software: 8.0 against 6.3 out of 10; our editors rank them #2 and #8.

Muck Rack offers free plan; CoverageBook doesn't.

Muck Rack is the better fit for teams wanting monitoring plus journalist outreach. CoverageBook is the better fit for PR teams focused on polished coverage reports.

  • Muck Rack fits best

    Teams wanting monitoring plus journalist outreach

  • CoverageBook fits best

    PR teams focused on polished coverage reports

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Muck Rack 8.0/10 Visit ↗ CoverageBook 6.3/10 Visit ↗
At a glance
Editor score 8.0 6.3
Ranking #2 in PR Software #8 in PR Software
Best for Teams wanting monitoring plus journalist outreach PR teams focused on polished coverage reports
Pricing model Free plan + paid Paid
Starting price Not published $99/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, 2FA GDPR
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Muck Rack 0/2 · CoverageBook 0/2
Media monitoring Not published Not published
Social monitoring Not published Not published
Specs
Media database size Not published Not published
Release distribution Not published Not published
Coverage sources Not published Not published
Report exports Not published Not published
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, newsletters, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting to Slack, analytics tools, and APIs
  • Collects screenshots and PR metrics from online coverage links.
  • Combines online, social, print, broadcast, audio and video coverage.
  • Shares live reports and exports PDF or CSV/Excel data.
Cons
  • PR subscription pricing requires contacting sales
  • Social listening is presented as an add-on
  • Starter includes self-led rather than instructor-led onboarding
  • Monitoring and outreach are not its stated focus.
  • No free plan; Bronze starts at $99 per month.
  • Available on web, with cloud deployment.
Our verdict

Muck Rack is an AI communications platform for public relations and communications teams at brands, agencies, and organizations. It brings media discovery, journalist and outlet research, pitching, monitoring, social listening, sentiment…

Read the review →

CoverageBook is a web-based reporting application for PR agencies, in-house communications teams and publicists who need to turn collected coverage into client-facing reports. Add online links from websites and social platforms, or upload…

Read the review →
  1. Muck RackPR Software 8.0Free plan · pricing on request
  2. CoverageBookPR Software 6.3From $99/mo · 30-day trial

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, newsletters, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting to Slack, analytics tools, and APIs

    Where it doesn't

    • PR subscription pricing requires contacting sales
    • Social listening is presented as an add-on
    • Starter includes self-led rather than instructor-led onboarding
  • CoverageBook — where it wins

    • Collects screenshots and PR metrics from online coverage links.
    • Combines online, social, print, broadcast, audio and video coverage.
    • Shares live reports and exports PDF or CSV/Excel data.

    Where it doesn't

    • Monitoring and outreach are not its stated focus.
    • No free plan; Bronze starts at $99 per month.
    • Available on web, with cloud deployment.
  • Muck Rack8.0/10 · Free plan · pricing on request

    Muck Rack combines cross-channel monitoring with journalist discovery, pitching, and reporting.

    Visit Muck RackFull verdict →
  • CoverageBook6.3/10 · From $99/mo · 30-day trial

    Turns coverage across media formats into branded reports, without centering monitoring or outreach.

    Visit CoverageBookFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update