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Head-to-head · Influencer Marketing Analytics Software

Meltwater Influencer Marketing vs Upfluence

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Meltwater Influencer Marketing #5 in Influencer Marketing Analytics Software 9.0/10 Pricing on request ✓ 4 of 4 features Visit Meltwater
Upfluence #6 in Influencer Marketing Analytics Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit Upfluence

Meltwater Influencer Marketing leads on 0 checks, Upfluence on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMeltwater Influencer Marketing · 9.0/10
  • Most featuresMeltwater Influencer Marketing · 4 of 4

Meltwater Influencer Marketing scores higher on our rubric for influencer marketing analytics software: 9.0 against 8.9 out of 10; our editors rank them #5 and #6.

Meltwater Influencer Marketing is the better fit for brands needing attribution and integrations. Upfluence is the better fit for commerce-focused creator programs.

  • Meltwater Influencer Marketing fits best

    Brands needing attribution and integrations

  • Upfluence fits best

    Commerce-focused creator programs

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Side by side

Feature Meltwater Influencer Marketing 9.0/10 Visit ↗ Upfluence 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #5 in Influencer Marketing Analytics Software #6 in Influencer Marketing Analytics Software
Best for Brands needing attribution and integrations Commerce-focused creator programs
Pricing model Paid Paid
Starting price — —
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Docs
Compliance SOC 2, ISO 27001 SOC 2, 2FA
Integrations 9 integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Meltwater Influencer Marketing 4/4 · Upfluence 0/4
Audience quality ✓ (best) Not checked yet
Engagement analytics ✓ (best) Not checked yet
Conversion tracking ✓ (best) Not checked yet
Campaign reporting ✓ (best) Not checked yet
Specs
Attribution models Not checked yet Not checked yet
Social platforms Not checked yet Not checked yet
Data history Not checked yet Not checked yet
Our review
Pros
  • Tracks conversions and revenue alongside real-time campaign reporting
  • Combines discovery with audience authenticity and fake-follower detection
  • Integrates with Shopify, Salesforce, BI, collaboration, and automation tools
  • 14M+ creator database with audience and performance filters
  • Campaign workflows, attribution, dashboards, gifting, and payments
  • Commerce integrations for Shopify, WooCommerce, Magento, and more
Cons
  • Requires a sales conversation instead of self-serve purchase
  • Does not offer a self-serve free trial
  • May be more than needed for small, one-off campaigns
  • Pricing is custom-quoted through contact sales
  • There is no free plan
  • Its broad feature set may exceed the needs of smaller programs
Our verdict

Meltwater Influencer Marketing is a web and API platform for brands, marketing teams, communications groups, and PR teams managing influencer programs across multiple markets and social platforms. It combines AI-powered creator discovery…

Read the review →

Upfluence is an influencer marketing platform for eCommerce brands, direct-to-consumer businesses, agencies, and creator-led sales programs. It brings creator discovery, recruitment, outreach, campaign management, product gifting, sales…

Read the review →
  1. Meltwater Influencer MarketingInfluencer Marketing Analytics Software 9.0Pricing on request
  2. UpfluenceInfluencer Marketing Analytics Software 8.9Pricing on request

Strengths and trade-offs

  • Meltwater Influencer Marketing — where it wins

    • Tracks conversions and revenue alongside real-time campaign reporting
    • Combines discovery with audience authenticity and fake-follower detection
    • Integrates with Shopify, Salesforce, BI, collaboration, and automation tools

    Where it doesn't

    • Requires a sales conversation instead of self-serve purchase
    • Does not offer a self-serve free trial
    • May be more than needed for small, one-off campaigns

  • Upfluence — where it wins

    • 14M+ creator database with audience and performance filters
    • Campaign workflows, attribution, dashboards, gifting, and payments
    • Commerce integrations for Shopify, WooCommerce, Magento, and more

    Where it doesn't

    • Pricing is custom-quoted through contact sales
    • There is no free plan
    • Its broad feature set may exceed the needs of smaller programs
  • Meltwater Influencer Marketing9.0/10 · Pricing on request

    A full influencer program platform for discovery, campaign workflows, and revenue attribution.

    Visit MeltwaterFull verdict →
  • Upfluence8.9/10 · Pricing on request

    A broad creator-program platform for commerce teams that need discovery through payouts.

    Visit UpfluenceFull verdict →

More comparisons

All influencer marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update