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Head-to-head · Influencer Marketing Analytics Software

Meltwater Influencer Marketing vs Kolsquare

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Meltwater Influencer Marketing #5 in Influencer Marketing Analytics Software 9.0/10 Pricing on request ✓ 4 of 4 features Visit Meltwater
Kolsquare #7 in Influencer Marketing Analytics Software 8.8/10 Pricing on request ✓ 0 of 4 features Visit Kolsquare

Meltwater Influencer Marketing leads on 0 checks, Kolsquare on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMeltwater Influencer Marketing · 9.0/10
  • Most featuresMeltwater Influencer Marketing · 4 of 4

Meltwater Influencer Marketing scores higher on our rubric for influencer marketing analytics software: 9.0 against 8.8 out of 10; our editors rank them #5 and #7.

Meltwater Influencer Marketing is the better fit for brands needing attribution and integrations. Kolsquare is the better fit for teams wanting a free entry point.

  • Meltwater Influencer Marketing fits best

    Brands needing attribution and integrations

  • Kolsquare fits best

    Teams wanting a free entry point

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Meltwater Influencer Marketing 9.0/10 Visit ↗ Kolsquare 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #5 in Influencer Marketing Analytics Software #7 in Influencer Marketing Analytics Software
Best for Brands needing attribution and integrations Teams wanting a free entry point
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Live chat, Community, Docs · 24/7 Email, Live chat
Compliance SOC 2, ISO 27001 GDPR, SSO/SAML
Integrations 9 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Meltwater Influencer Marketing 4/4 · Kolsquare 0/4
Audience quality ✓ (best) Not checked yet
Engagement analytics ✓ (best) Not checked yet
Conversion tracking ✓ (best) Not checked yet
Campaign reporting ✓ (best) Not checked yet
Specs
Attribution models Not checked yet Not checked yet
Social platforms Not checked yet Not checked yet
Data history Not checked yet Not checked yet
Our review
Pros
  • Tracks conversions and revenue alongside real-time campaign reporting
  • Combines discovery with audience authenticity and fake-follower detection
  • Integrates with Shopify, Salesforce, BI, collaboration, and automation tools
  • Free Chrome extension provides influencer metrics and audience insights
  • Covers discovery, campaigns, reporting, benchmarking, and payments
  • Supports Instagram, TikTok, YouTube, Facebook, and other channels
Cons
  • Requires a sales conversation instead of self-serve purchase
  • Does not offer a self-serve free trial
  • May be more than needed for small, one-off campaigns
  • Paid plan pricing requires contact with the sales team
  • Shopify integration and API access are limited to Enterprise
  • Free access is centered on the Chrome extension and creator Community account
Our verdict

Meltwater Influencer Marketing is a web and API platform for brands, marketing teams, communications groups, and PR teams managing influencer programs across multiple markets and social platforms. It combines AI-powered creator discovery…

Read the review →

Kolsquare is an influencer marketing intelligence and campaign management platform for brands, agencies, and multi-market marketing teams. It combines creator discovery, audience insights, influencer relationship management, campaign…

Read the review →
  1. Meltwater Influencer MarketingInfluencer Marketing Analytics Software 9.0Pricing on request
  2. KolsquareInfluencer Marketing Analytics Software 8.8Pricing on request

Strengths and trade-offs

  • Meltwater Influencer Marketing — where it wins

    • Tracks conversions and revenue alongside real-time campaign reporting
    • Combines discovery with audience authenticity and fake-follower detection
    • Integrates with Shopify, Salesforce, BI, collaboration, and automation tools

    Where it doesn't

    • Requires a sales conversation instead of self-serve purchase
    • Does not offer a self-serve free trial
    • May be more than needed for small, one-off campaigns

  • Kolsquare — where it wins

    • Free Chrome extension provides influencer metrics and audience insights
    • Covers discovery, campaigns, reporting, benchmarking, and payments
    • Supports Instagram, TikTok, YouTube, Facebook, and other channels

    Where it doesn't

    • Paid plan pricing requires contact with the sales team
    • Shopify integration and API access are limited to Enterprise
    • Free access is centered on the Chrome extension and creator Community account
  • Meltwater Influencer Marketing9.0/10 · Pricing on request

    A full influencer program platform for discovery, campaign workflows, and revenue attribution.

    Visit MeltwaterFull verdict →
  • Kolsquare8.8/10 · Pricing on request

    A broad influencer analytics suite with free access and sales-led paid plans.

    Visit KolsquareFull verdict →

More comparisons

All influencer marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update