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The Best Influencer Marketing Analytics Software in 2026

We researched influencer marketing analytics software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core analytics capabilities, value for money, and verified features for measuring reach, engagement, audience quality, conversions, attribution, and campaign performance.

Our top picks

  1. Top ranked

    Traackr#1 of 22
    9.4/10

    A mature platform for global creator discovery, campaign operations, and performance analysis.

    Pricing on request

  2. Runner-up

    CreatorIQ#2 of 22
    9.3/10

    A broad enterprise platform spanning influencer discovery, execution, payments, and ROI reporting.

    Pricing on request

  3. Top-ranked free plan

    InfluenceKit#13 of 22
    8.1/10

    Broad influencer reporting, discovery, CRM, and exports with free and paid plans.

    Free plan · 30-day trial

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

The full ranking 22 tools, best first

22 tools
  1. Traackr

    Best forMature global creator programs

    A mature platform for global creator discovery, campaign operations, and performance analysis.

    9.4/10★★★★★
    Visit Traackr
  2. CreatorIQ

    Best forEnterprise influencer programs

    A broad enterprise platform spanning influencer discovery, execution, payments, and ROI reporting.

    9.3/10★★★★★
    Visit CreatorIQ
  3. Best forAnalytics-led influencer teams

    A broad influencer platform with strong audience-quality, fraud, campaign, and ROI analytics.

    9.2/10★★★★★
    Visit HypeAuditor
  4. Captiv8

    Best forLarge-scale campaign measurement

    A broad enterprise platform for creator discovery, campaign operations and measurement.

    9.1/10★★★★★
    Visit Captiv8
  5. Best forBrands needing attribution and integrations

    A full influencer program platform for discovery, campaign workflows, and revenue attribution.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    9.0/10★★★★☆
    Visit Meltwater
  6. Upfluence

    Best forCommerce-focused creator programs

    A broad creator-program platform for commerce teams that need discovery through payouts.

    Pricing on request Our Upfluence verdict → Visit Upfluence
    8.9/10★★★★☆
    Visit Upfluence
  7. Kolsquare

    Best forTeams wanting a free entry point

    A broad influencer analytics suite with free access and sales-led paid plans.

    Pricing on request Our Kolsquare verdict → Visit Kolsquare
    8.8/10★★★★☆
    Visit Kolsquare
  8. Best forTeams needing deep ROAS measurement

    Deep ROAS and attribution analytics for teams running measurable influencer programs.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    8.7/10★★★★☆
    Visit Storyclash
  9. Modash

    Best forTeams needing very large creator discovery

    A large creator database with campaign analytics, outreach, commerce tracking, and payments.

    14-day trial Our Modash verdict → Visit Modash
    8.6/10★★★★☆
    Visit Modash
  10. Klear

    Best forMid-market teams needing broad campaign reporting

    A broad influencer analytics platform for mid-market campaign reporting.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    Pricing on request Our Klear verdict → Explore Klear
    8.5/10★★★★☆
    Explore Klear
  11. Linkster

    Best forEcommerce attribution teams

    A commerce-focused platform for linking influencer activity to revenue and profitability.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    8.4/10★★★★☆
    Visit Linkster
  12. Nindo

    Best forTeams needing Shopify attribution

    A focused influencer analytics suite with Shopify attribution and tiered platform coverage.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    Pricing on request · 7-day trial Our Nindo verdict → Visit Nindo
    8.2/10★★★★☆
    Visit Nindo
  13. Best forSmall teams needing broad reporting

    Broad influencer reporting, discovery, CRM, and exports with free and paid plans.

    • Audience quality
    • Engagement analytics
    • Campaign reporting
    Free plan · 30-day trial Our InfluenceKit verdict → Visit InfluenceKit
    8.1/10★★★★☆
    Visit InfluenceKit
  14. CreatorDB

    Best forBudget-conscious creator analytics

    A budget-conscious creator analytics platform with discovery, audience data, and reporting.

    • Audience quality
    • Engagement analytics
    • Campaign reporting
    8.0/10★★★★☆
    Visit CreatorDB
  15. IQFluence

    Best forAnalytics teams covering three networks

    A three-network analytics suite for creator discovery, audience quality, and campaign attribution.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    7.9/10★★★★☆
    Visit IQFluence
  16. Fabulate

    Best forTeams wanting low-cost campaign analytics

    A low-cost option for teams managing creator campaigns across three major networks.

    • Audience quality
    • Engagement analytics
    • Campaign reporting
    7.8/10★★★★☆
    Visit Fabulate
  17. Best forEstablished teams needing payment operations

    A mature platform for managing creator campaigns, payments, and reporting in one workflow.

    7.7/10★★★★☆
    Visit Brandwatch
  18. Best forTechnical teams wanting open-source control

    A technical, self-hosted stack for creator discovery, campaigns, outreach, and ROI tracking.

    • Conversion tracking
    • Campaign reporting
    7.6/10★★★★☆
    Visit InfluenceX
  19. DeepDeets

    Best forInstagram campaign reporting

    A focused Instagram reporting platform with detailed campaign and content analytics.

    • Engagement analytics
    • Campaign reporting
    7.5/10★★★★☆
    Visit DeepDeets
  20. Attriq

    Best forLow-cost conversion attribution

    A low-cost choice for creator links, conversion attribution, and ROI reporting.

    • Conversion tracking
    • Engagement analytics
    • Campaign reporting
    7.3/10★★★★☆
    Visit Attriq
  21. AURA

    Best forTeams focused on creator sales attribution

    A focused analytics platform for tracking creator-driven revenue, conversions, and campaign ROI.

    • Conversion tracking
    • Audience quality
    • Engagement analytics
    Pricing on request Our AURA verdict → Visit AURA
    7.2/10★★★★☆
    Visit AURA
  22. Later

    Best forSocial teams needing basic analytics

    A broad social publishing suite with basic analytics for influencer teams.

    Free plan · 14-day trial Our Later verdict → Visit Later
    7.1/10★★★★☆
    Visit Later

No tools match those filters.

Compare at a glance

#ToolFree planPaid fromEngagement analyticsConversion trackingScore
1TraackrNo9.4
2CreatorIQ9.3
3HypeAuditor9.2
4Captiv89.1
5Meltwater Influencer MarketingNoYesYes9.0
6Upfluence8.9
7KolsquareNo8.8
8StoryclashNoYesYes8.7
9ModashNo$2,388/yr8.6
10KlearNoYesYes8.5
11LinksterNo€399/moYesYes8.4
12NindoNoYesYes8.2
13InfluenceKitYes$399/moYes8.1
14CreatorDBYes$79/moYesNo8.0
15IQFluenceNo$236/moYesYes7.9
16Fabulate$10/unit usage-basedYes7.8
17Brandwatch Influence7.7
18InfluenceXFreeYes7.6
19DeepDeets$99/moYesNo7.5
20Attriq$29/moYesYes7.3
21AURANoYesYes7.2
22LaterYes$18.75/mo7.1

Head-to-head All 23 comparisons →

Explore other topics All topics →

How we rank influencer marketing analytics software

Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update