AURA
AURA: A focused analytics platform for tracking creator-driven revenue, conversions, and campaign ROI. Ranked #21 of 22 in Influencer Marketing Analytics Software by our editors (7.2/10); pricing: Pricing on request; best for teams focused on creator sales attribution.
At a glance
- Editor score7.2 / 10
- PricingPricing on request
- Best forTeams focused on creator sales attribution
- Free planNo
- Audience qualityYes
- Facts checked20 Sep 2026
Where it wins
- Per-creator links connect creator activity to revenue and conversions.
- Live ROI tracking, leaderboards, and budget optimization support decisions.
- Reports include post and story analytics with PDF export.
Where it doesn't
- The web-only platform is centered on analytics rather than broader ecosystem coverage.
- Pricing is quote-based for both platform and managed campaign options.
- The product is a narrow fit for teams needing creator discovery or wider marketing tools.
Our verdict on AURA
AURA is an influencer marketing analytics platform for e-commerce brands, agencies, event teams, and marketing teams. Its core job is to connect creator activity with commercial outcomes through per-creator tracked links, live revenue and conversion tracking, ROI measurement, post and story analytics, performance leaderboards, budget optimization, and campaign reporting. It also supports managed campaigns, covering creator matching, briefing, publishing, tracking, optimization, and reporting. Teams focused on creator sales attribution will find the product’s purpose especially clear.
AURA offers two quote-based options. Full service combines creator scouting, booking and briefing with content planning and publishing, tracking setup, live optimization, platform access, and a performance report. Platform only provides per-creator tracked links, live revenue, ROI and post analytics, creator leaderboards, exports, and team onboarding. The distinction is practical: teams wanting campaign execution can choose the managed route, while teams with internal campaign operations can focus on the analytics platform. The platform-only offering is sold as a monthly subscription, while managed campaigns are priced per campaign.
The standout strength is attribution depth. AURA brings together conversion and sales attribution, live revenue and ROI tracking, creator comparisons, and campaign budget optimization in one workflow. Tracking is documented across Instagram, TikTok, and YouTube, while reporting can be exported as PDF for broader review. Its scope is intentionally centered on measuring and improving creator-driven sales rather than serving as a wide marketing ecosystem. Choose AURA when creator revenue attribution and campaign performance are the priority; choose an alternative when your team needs a broader set of integrations, discovery capabilities, or a less specialized platform.
Your product? Our editors can test AURA in depth and publish a review, labelled as paid · from $149/mo →
AURA pricing
AURA fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Audience quality | Yes |
| Engagement analytics | Yes |
| Conversion tracking | Yes |
| Attribution models | Not verified |
| Campaign reporting | Yes |
| Social platforms | Not verified |
| Data history | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | aurainfluencer.com |
| Facts checked | 20 Sep 2026 |
Alternatives to AURA
- TraackrA mature platform for global creator discovery, campaign operations, and performance analysis.9.4
- CreatorIQA broad enterprise platform spanning influencer discovery, execution, payments, and ROI reporting.9.3
- HypeAuditorA broad influencer platform with strong audience-quality, fraud, campaign, and ROI analytics.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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