Meltwater Influencer Marketing
Meltwater Influencer Marketing: A full influencer program platform for discovery, campaign workflows, and revenue attribution. Ranked #5 of 22 in Influencer Marketing Analytics Software by our editors (9.0/10); pricing: Pricing on request; best for brands needing attribution and integrations.
At a glance
- Editor score9.0 / 10
- PricingPricing on request
- Best forBrands needing attribution and integrations
- Free planNo
- Audience qualityYes
- Founded2001 · San Francisco, California
- Facts checked20 Sep 2026
Where it wins
- Tracks conversions and revenue alongside real-time campaign reporting
- Combines discovery with audience authenticity and fake-follower detection
- Integrates with Shopify, Salesforce, BI, collaboration, and automation tools
Where it doesn't
- Requires a sales conversation instead of self-serve purchase
- Does not offer a self-serve free trial
- May be more than needed for small, one-off campaigns
Our verdict on Meltwater Influencer Marketing
Meltwater Influencer Marketing is a web and API platform for brands, marketing teams, communications groups, and PR teams managing influencer programs across multiple markets and social platforms. It combines AI-powered creator discovery with audience authenticity analysis, relationship management, campaign coordination, performance reporting, and ROI measurement. Teams can manage briefs, approvals, contracts, negotiations, payments, promo-code tracking, conversion tracking, and revenue attribution in one system.
The platform is positioned for organizations that need more than creator search or engagement reporting. Its analytics cover real-time campaign performance, conversion tracking, and revenue attribution, giving teams a path from influencer activity to commercial outcomes. Audience authenticity and fake-follower detection add a qualification layer before campaigns begin. The workflow also spans operational tasks such as approvals, contracts, negotiations, and automated payments, which fits structured programs with multiple stakeholders.
Meltwater Influencer Marketing connects with Shopify and WooCommerce for commerce workflows, Slack and Microsoft Teams for collaboration, Power BI, Domo, and Looker for business intelligence, and Salesforce and Zapier for CRM and automation use cases. Pricing is organized into Starter, Pro, Enterprise, and Agency plans, with Influencer Marketing listed across each plan; a sales conversation is required to determine the commercial arrangement. Brands should choose it when attribution, integrations, and coordinated campaign operations are central requirements. Teams seeking a lightweight tool for occasional creator activity may find its broader program-management scope unnecessary.
Your product? Our editors can test Meltwater Influencer Marketing in depth and publish a review, labelled as paid · from $149/mo →
Meltwater Influencer Marketing pricing
All 4 Meltwater Influencer Marketing plans and prices →
Meltwater Influencer Marketing fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Audience quality | Yes |
| Engagement analytics | Yes |
| Conversion tracking | Yes |
| Attribution models | Not verified |
| Campaign reporting | Yes |
| Social platforms | Not verified |
| Data history | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001 |
| Support | Email, Live chat, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Shopify, WooCommerce, Slack, Microsoft Teams, Power BI, Domo … See all → |
| Pricing | Pricing on request (source) |
| Website | meltwater.com |
| Facts checked | 20 Sep 2026 |
Meltwater Influencer Marketing integrations
Meltwater Influencer Marketing lists 9 integrations on its own site.
- Shopify
- WooCommerce
- Slack
- Microsoft Teams
- Power BI
- Domo
- Looker
- Salesforce
- Zapier
See all Meltwater Influencer Marketing integrations →
Alternatives to Meltwater Influencer Marketing
- TraackrA mature platform for global creator discovery, campaign operations, and performance analysis.9.4
- CreatorIQA broad enterprise platform spanning influencer discovery, execution, payments, and ROI reporting.9.3
- HypeAuditorA broad influencer platform with strong audience-quality, fraud, campaign, and ROI analytics.9.2
See all Meltwater Influencer Marketing alternatives →
Meltwater Influencer Marketing vs the competition
- Meltwater Influencer Marketing vs Traackr
- Meltwater Influencer Marketing vs Captiv8
- Meltwater Influencer Marketing vs Upfluence
- Meltwater Influencer Marketing vs Kolsquare
- Meltwater Influencer Marketing vs Storyclash
Compare Meltwater Influencer Marketing with any tool side by side →
Also Ranked In
Meltwater Influencer Marketing is ranked in 2 of our directories.
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Featured on iTechGuides
Meltwater Influencer Marketing is listed in our Influencer Marketing Analytics Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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