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Head-to-head · Influencer Marketing Analytics Software

Traackr vs Upfluence

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Traackr #1 in Influencer Marketing Analytics Software 9.4/10 Pricing on request ✓ 0 of 4 features Visit Traackr
Upfluence #6 in Influencer Marketing Analytics Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit Upfluence

Traackr leads on 0 checks, Upfluence on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTraackr · 9.4/10

Traackr scores higher on our rubric for influencer marketing analytics software: 9.4 against 8.9 out of 10; our editors rank them #1 and #6.

Traackr is the better fit for mature global creator programs. Upfluence is the better fit for commerce-focused creator programs.

  • Traackr fits best

    Mature global creator programs

  • Upfluence fits best

    Commerce-focused creator programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Traackr 9.4/10 Visit ↗ Upfluence 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Influencer Marketing Analytics Software #6 in Influencer Marketing Analytics Software
Best for Mature global creator programs Commerce-focused creator programs
Pricing model Paid Paid
Starting price Pricing on request —
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Docs
Compliance SOC 2, GDPR SOC 2, 2FA
Integrations 7 integrations 13 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Traackr 0/4 · Upfluence 0/4
Audience quality Not checked yet Not checked yet
Engagement analytics Not checked yet Not checked yet
Conversion tracking Not checked yet Not checked yet
Campaign reporting Not checked yet Not checked yet
Specs
Attribution models Not checked yet Not checked yet
Social platforms Not checked yet Not checked yet
Data history Not checked yet Not checked yet
Our review
Pros
  • Combines creator discovery, campaign workflows, analytics, and payments
  • Connects creator activity with ecommerce, conversions, and revenue tracking
  • Offers API access, forecasting, benchmarking, and AI-assisted recommendations
  • 14M+ creator database with audience and performance filters
  • Campaign workflows, attribution, dashboards, gifting, and payments
  • Commerce integrations for Shopify, WooCommerce, Magento, and more
Cons
  • Custom pricing requires a sales consultation
  • Its broad feature set may exceed the needs of small creator programs
  • Social-channel coverage is broad but subject to platform changes
  • Pricing is custom-quoted through contact sales
  • There is no free plan
  • Its broad feature set may exceed the needs of smaller programs
Our verdict

Traackr is an influencer marketing platform for brands and marketing teams running creator programs. It supports creator discovery and network organization, campaign briefs, invitations, approvals, deliverable tracking, outreach, gifting,…

Read the review →

Upfluence is an influencer marketing platform for eCommerce brands, direct-to-consumer businesses, agencies, and creator-led sales programs. It brings creator discovery, recruitment, outreach, campaign management, product gifting, sales…

Read the review →
  1. TraackrInfluencer Marketing Analytics Software 9.4Pricing on request
  2. UpfluenceInfluencer Marketing Analytics Software 8.9Pricing on request

Strengths and trade-offs

  • Traackr — where it wins

    • Combines creator discovery, campaign workflows, analytics, and payments
    • Connects creator activity with ecommerce, conversions, and revenue tracking
    • Offers API access, forecasting, benchmarking, and AI-assisted recommendations

    Where it doesn't

    • Custom pricing requires a sales consultation
    • Its broad feature set may exceed the needs of small creator programs
    • Social-channel coverage is broad but subject to platform changes

  • Upfluence — where it wins

    • 14M+ creator database with audience and performance filters
    • Campaign workflows, attribution, dashboards, gifting, and payments
    • Commerce integrations for Shopify, WooCommerce, Magento, and more

    Where it doesn't

    • Pricing is custom-quoted through contact sales
    • There is no free plan
    • Its broad feature set may exceed the needs of smaller programs
  • Traackr9.4/10 · Pricing on request

    A mature platform for global creator discovery, campaign operations, and performance analysis.

    Visit TraackrFull verdict →
  • Upfluence8.9/10 · Pricing on request

    A broad creator-program platform for commerce teams that need discovery through payouts.

    Visit UpfluenceFull verdict →

More comparisons

All influencer marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update