Captiv8 vs Upfluence

Captiv89.1Visit Upfluence8.9Visit

Higher score Captiv8 #4 in Influencer Marketing Analytics Software 9.1/10 Pricing on request ✓ 0 of 4 features Visit Captiv8

vs

Upfluence #6 in Influencer Marketing Analytics Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit Upfluence

• Captiv8 fits best

  Large-scale campaign measurement

• Upfluence fits best

  Commerce-focused creator programs

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Side by side

Feature	Captiv8 9.1/10 Visit ↗	Upfluence 8.9/10 Visit ↗
At a glance
Editor score	9.1	8.9
Ranking	#4 in Influencer Marketing Analytics Software	#6 in Influencer Marketing Analytics Software
Best for	Large-scale campaign measurement	Commerce-focused creator programs
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Docs
Compliance	GDPR	SOC 2, 2FA
Integrations	14 integrations	13 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Captiv8 0/4 · Upfluence 0/4
Audience quality	Not checked yet	Not checked yet
Engagement analytics	Not checked yet	Not checked yet
Conversion tracking	Not checked yet	Not checked yet
Campaign reporting	Not checked yet	Not checked yet
Specs
Attribution models	Not checked yet	Not checked yet
Social platforms	Not checked yet	Not checked yet
Data history	Not checked yet	Not checked yet
Our review
Pros	More than 500 creator-discovery search filters Combines campaign reporting, paid amplification and conversion tracking Supports global payouts, social integrations, commerce tools and API access	14M+ creator database with audience and performance filters Campaign workflows, attribution, dashboards, gifting, and payments Commerce integrations for Shopify, WooCommerce, Magento, and more
Cons	Pricing is handled through contact sales Its broad feature set may exceed narrow campaign needs Platform access is limited to web and API	Pricing is custom-quoted through contact sales There is no free plan Its broad feature set may exceed the needs of smaller programs
Our verdict	Captiv8 is an enterprise influencer marketing platform for brands and agencies managing creator partnerships at scale. It brings discovery, brand-affinity and brand-safety analysis, campaign workflows, content approvals, performance… Read the review →	Upfluence is an influencer marketing platform for eCommerce brands, direct-to-consumer businesses, agencies, and creator-led sales programs. It brings creator discovery, recruitment, outreach, campaign management, product gifting, sales… Read the review →

Strengths and trade-offs

• Captiv8 — where it wins

  • More than 500 creator-discovery search filters
  • Combines campaign reporting, paid amplification and conversion tracking
  • Supports global payouts, social integrations, commerce tools and API access

  Where it doesn't

  • Pricing is handled through contact sales
  • Its broad feature set may exceed narrow campaign needs
  • Platform access is limited to web and API

• Upfluence — where it wins

  • 14M+ creator database with audience and performance filters
  • Campaign workflows, attribution, dashboards, gifting, and payments
  • Commerce integrations for Shopify, WooCommerce, Magento, and more

  Where it doesn't

  • Pricing is custom-quoted through contact sales
  • There is no free plan
  • Its broad feature set may exceed the needs of smaller programs

• Captiv89.1/10 · Pricing on request

  A broad enterprise platform for creator discovery, campaign operations and measurement.

  Visit Captiv8Full verdict →
• Upfluence8.9/10 · Pricing on request

  A broad creator-program platform for commerce teams that need discovery through payouts.

  Visit UpfluenceFull verdict →