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Head-to-head · Voice of Customer Software

Medallia vs Hello Customer

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Medallia #7 in Voice of Customer Software 8.5/10 Pricing on request ✓ 1 of 4 features Visit Medallia
Hello Customer #8 in Voice of Customer Software 8.4/10 Pricing on request ✓ 4 of 4 features Visit Hello Customer

Medallia leads on 0 checks, Hello Customer on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 8.5/10
  • Most featuresHello Customer · 4 of 4

Medallia scores higher on our rubric for voice of customer software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Medallia is the better fit for enterprise feedback, ideas, and root-cause analysis. Hello Customer is the better fit for broad, AI-driven voice-of-customer programs.

  • Medallia fits best

    Enterprise feedback, ideas, and root-cause analysis

  • Hello Customer fits best

    Broad, AI-driven voice-of-customer programs

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Side by side

Feature Medallia 8.5/10 Visit ↗ Hello Customer 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Voice of Customer Software #8 in Voice of Customer Software
Best for Enterprise feedback, ideas, and root-cause analysis Broad, AI-driven voice-of-customer programs
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Phone, Tickets, Community, Docs Email, Phone
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA ISO 27001, GDPR
Integrations 7 integrations 37+ integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features Medallia 1/4 · Hello Customer 4/4
Sentiment analysis ✓ ✓
AI insight summaries Not checked yet ✓ (best)
Closed-loop workflows Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Specs
Feedback sources Not checked yet Surveys, public reviews, support tickets, live chats, emails, call transcripts, in-app feedback
Response limit Not checked yet Not checked yet
Our review
Pros
  • AI themes and root-cause analysis connect feedback to underlying issues
  • Surveys, in-app feedback, ideas, alerts, and case management in one suite
  • Salesforce, Adobe, ServiceNow, Workday, Slack, Teams, and Jira integrations
  • Collects surveys, reviews, support, chat, email, call, and app feedback
  • AI analyzes topics, sentiment, summaries, queries, and key drivers
  • Connects CRM, helpdesk, automation, API, and data platforms
Cons
  • Pricing requires contacting sales
  • Enterprise breadth may exceed the needs of smaller teams
  • Its wide feature set can be more than a simple survey program requires
  • Available as a web platform
  • AI topic categorization goes up to five levels deep
  • Broad workflow coverage may require careful program configuration
Our verdict

Medallia Experience Cloud is an enterprise experience-management platform for collecting and analyzing customer, employee, citizen, and patient feedback. It combines survey creation and distribution with NPS surveys, digital and in-app…

Read the review →

Hello Customer is a European Voice of Customer platform for CX, operations, and leadership teams. It brings surveys, public reviews, support tickets, chats, emails, call transcripts, in-app feedback, CRM data, and app-store reviews into…

Read the review →
  1. MedalliaVoice of Customer Software 8.5Pricing on request
  2. Hello CustomerVoice of Customer Software 8.4Pricing on request

Strengths and trade-offs

  • Medallia — where it wins

    • AI themes and root-cause analysis connect feedback to underlying issues
    • Surveys, in-app feedback, ideas, alerts, and case management in one suite
    • Salesforce, Adobe, ServiceNow, Workday, Slack, Teams, and Jira integrations

    Where it doesn't

    • Pricing requires contacting sales
    • Enterprise breadth may exceed the needs of smaller teams
    • Its wide feature set can be more than a simple survey program requires

  • Hello Customer — where it wins

    • Collects surveys, reviews, support, chat, email, call, and app feedback
    • AI analyzes topics, sentiment, summaries, queries, and key drivers
    • Connects CRM, helpdesk, automation, API, and data platforms

    Where it doesn't

    • Available as a web platform
    • AI topic categorization goes up to five levels deep
    • Broad workflow coverage may require careful program configuration

More comparisons

All voice of customer software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update