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Head-to-head · Sales Call Tracking Software

Marchex vs Retreaver

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Marchex #6 in Sales Call Tracking Software 8.6/10 Pricing on request ✓ 2 of 4 features Visit Marchex

Marchex leads on 0 checks, Retreaver on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMarchex · 8.6/10

Marchex scores higher on our rubric for sales call tracking software: 8.6 against 8.4 out of 10; our editors rank them #6 and #8.

Marchex is the better fit for mature enterprise call analytics. Retreaver is the better fit for usage-priced performance call tracking.

  • Marchex fits best

    Mature enterprise call analytics

  • Retreaver fits best

    Usage-priced performance call tracking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Marchex 8.6/10 Visit ↗ Retreaver 8.4/10 Visit ↗
At a glance
Editor score 8.6 8.4
Ranking #6 in Sales Call Tracking Software #8 in Sales Call Tracking Software
Best for Mature enterprise call analytics Usage-priced performance call tracking
Pricing model Paid Paid
Starting price Pricing on request $1/unit/mo
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Phone Email, Tickets, Docs
Integrations 12 integrations 8 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Marchex 2/4 · Retreaver 2/4
Call recording ✓ ✓
Call transcription Not checked yet Not checked yet
Campaign tracking Not checked yet Not checked yet
Conversation intelligence ✓ ✓
Specs
Attribution model Not checked yet Not checked yet
Tracked numbers Not checked yet Not checked yet
Our review
Pros
  • Tracks sources, campaigns, keywords, landing pages, and website sessions
  • Adds recording, multilingual transcription, and AI-derived call insights
  • Connects with Salesforce, HubSpot, Google Ads, APIs, and webhooks
  • Tracks sources, keywords, campaigns, creatives, landing pages, and visitors
  • Routes calls by caller and campaign attributes to teams or departments
  • Adds transcription, keyword spotting, AI analysis, webhooks, and REST API access
Cons
  • Contact-sales pricing makes initial budget comparison slower
  • Its broad analytics scope may exceed basic call-tracking needs
  • Web and API access may not suit buyers seeking other platform options
  • No free plan is available
  • Usage-based billing can vary with call volume
  • Best suited to phone-based campaigns rather than broader sales outreach
Our verdict

Marchex is a call tracking and conversation intelligence platform for businesses that depend on customer calls and texts. Its Marketing Edge product uses dynamic number insertion to connect inbound calls with campaigns, keywords, landing…

Read the review →

Retreaver is call tracking and routing software for pay-per-call businesses, performance marketers, advertisers, publishers, agencies, call centers, and organizations running phone-based campaigns. It provisions and ports tracking numbers,…

Read the review →
  1. MarchexSales Call Tracking Software 8.6Pricing on request
  2. RetreaverSales Call Tracking Software 8.4Paid

Strengths and trade-offs

  • Marchex — where it wins

    • Tracks sources, campaigns, keywords, landing pages, and website sessions
    • Adds recording, multilingual transcription, and AI-derived call insights
    • Connects with Salesforce, HubSpot, Google Ads, APIs, and webhooks

    Where it doesn't

    • Contact-sales pricing makes initial budget comparison slower
    • Its broad analytics scope may exceed basic call-tracking needs
    • Web and API access may not suit buyers seeking other platform options
  • Retreaver — where it wins

    • Tracks sources, keywords, campaigns, creatives, landing pages, and visitors
    • Routes calls by caller and campaign attributes to teams or departments
    • Adds transcription, keyword spotting, AI analysis, webhooks, and REST API access

    Where it doesn't

    • No free plan is available
    • Usage-based billing can vary with call volume
    • Best suited to phone-based campaigns rather than broader sales outreach
  • Marchex8.6/10 · Pricing on request

    Marchex connects call attribution, conversation insights, and enterprise integrations.

    Visit MarchexFull verdict →
  • Retreaver8.4/10 · Paid

    Usage-priced call tracking with attribution, routing, recordings, transcription, and AI analysis.

    Visit RetreaverFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update