MapleConnect vs Lend1

MapleConnect8.0Visit Lend17.9Visit

Higher score MapleConnect #7 in Mortgage CRM Software 8.0/10 14-day trial Free trial✓ 6 of 7 features Visit MapleConnect

vs

Lend1 #8 in Mortgage CRM Software 7.9/10 Paid ✓ 6 of 7 features Visit Lend1

• MapleConnect fits best

  Teams wanting AI voice follow-up and pipelines

• Lend1 fits best

  Australian brokers needing structured deal workflows

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Side by side

Feature	MapleConnect 8.0/10 Visit ↗	Lend1 7.9/10 Visit ↗
At a glance
Editor score	8.0	7.9
Ranking	#7 in Mortgage CRM Software	#8 in Mortgage CRM Software
Best for	Teams wanting AI voice follow-up and pipelines	Australian brokers needing structured deal workflows
Pricing model	Paid	Paid
Starting price	$199/mo	A$149/mo
Free plan	—	—
Free trial	14 days	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Support	Phone	Email, Docs
Compliance	SOC 2, HIPAA	SOC 2, ISO 27001, 2FA
Integrations	12 integrations	5,000+ integrations
Built for	Solo, Small business, Mid-market	Solo, Small business, Mid-market, Enterprise
Features MapleConnect 6/7 · Lend1 6/7
Borrower management	✓	✓
Referral partner management	✓	✓
Loan pipeline tracking	✓	✓
Marketing automation	✓	✓
Compliance workflows	✓	✓
SMS automation	✓	✓
Mobile app	Not checked yet	—
Our review
Pros	Tracks borrowers, referral partners, and loans through clear-to-close Automates SMS, email, booking, consent, and opt-out workflows Connects with LOS tools, calendars, lead ads, and REST APIs	Customizable Kanban pipeline for tracking mortgage deals Branded onboarding portal with AI document extraction and e-signatures Automations, SMS, open banking and referral-partner workflows
Cons	Starts at $199 per month, with no permanent free plan Native AI voice agents are limited to the $399 Premium plan Does not replace the LOS for underwriting, disclosures, or rate locks	No dedicated mobile app No free plan; pricing starts at AUD 149 per month Conversations and calculators begin on the Pro plan
Our verdict	MapleConnect is a mortgage CRM for loan officers and mortgage teams that need one system for borrower, referral-partner, and loan-opportunity follow-up. It organizes loan pipelines from inquiry and pre-qualification through clear-to-close,… Read the review →	Lend1 is a web-based CRM and client onboarding platform for Australian mortgage, finance and insurance brokers. It brings borrower onboarding, document collection, deal pipeline tracking, referral-partner submissions, communications and… Read the review →

Strengths and trade-offs

• MapleConnect — where it wins

  • Tracks borrowers, referral partners, and loans through clear-to-close
  • Automates SMS, email, booking, consent, and opt-out workflows
  • Connects with LOS tools, calendars, lead ads, and REST APIs

  Where it doesn't

  • Starts at $199 per month, with no permanent free plan
  • Native AI voice agents are limited to the $399 Premium plan
  • Does not replace the LOS for underwriting, disclosures, or rate locks

• Lend1 — where it wins

  • Customizable Kanban pipeline for tracking mortgage deals
  • Branded onboarding portal with AI document extraction and e-signatures
  • Automations, SMS, open banking and referral-partner workflows

  Where it doesn't

  • No dedicated mobile app
  • No free plan; pricing starts at AUD 149 per month
  • Conversations and calculators begin on the Pro plan

• MapleConnect8.0/10 · 14-day trial

  A mortgage CRM with pipelines, automation, and AI voice follow-up for lending teams.

  Visit MapleConnectFull verdict →
• Lend17.9/10 · Paid

  A structured mortgage CRM with strong onboarding, automation and broker workflows.

  Visit Lend1Full verdict →