Head-to-head · Real Estate CRM Software
Makanify vs Follow Up Boss
Makanify leads on 1 check, Follow Up Boss on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMakanify · 9.2/10
- Free trialboth
- Most featuresMakanify · 7 of 7
Makanify scores higher on our rubric for real estate crm software: 9.2 against 8.6 out of 10; our editors rank them #3 and #9.
Makanify offers website included; Follow Up Boss doesn't.
Makanify is the better fit for developers needing end-to-end project CRM. Follow Up Boss is the better fit for established sales teams focused on follow-up.
- Makanify fits best
Developers needing end-to-end project CRM
- Follow Up Boss fits best
Established sales teams focused on follow-up
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Side by side
| Feature | Makanify 9.2/10 Visit ↗ | Follow Up Boss 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.6 |
| Ranking | #3 in Real Estate CRM Software | #9 in Real Estate CRM Software |
| Best for | Developers needing end-to-end project CRM | Established sales teams focused on follow-up |
| Pricing model | Paid | Paid |
| Starting price | ₹500/user/mo | $58/user/mo |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Self-hosted, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone | Email, Phone, Community, Docs |
| Compliance | SSO/SAML | SOC 2, PCI DSS |
| Integrations | 1,000+ integrations | 250+ integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Makanify 7/7 · Follow Up Boss 6/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ (best) | — |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Cons |
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| Our verdict | Makanify is a real estate CRM for Indian builders, developers, brokers, and channel partners. It brings lead capture, project and property inventory, WhatsApp communication, site-visit scheduling, booking workflows, KYC capture, payment… Read the review → |
Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and… Read the review → |
Strengths and trade-offs
Makanify — where it wins
- Connects leads from property portals, ads, webhooks, and websites
- Covers inventory, bookings, KYC, payments, and demand letters
- Offers web, iOS, Android, cloud, and self-hosted deployment
Where it doesn't
- Plans are billed annually and priced per user
- WhatsApp message credits are billed separately at provider cost
- The platform is relatively new, founded in 2024
Follow Up Boss — where it wins
- Detailed lead routing by source, location, price range, and agent
- Action Plans automate emails, tasks, triggers, tags, and stage changes
- Smart Lists, reporting, mobile apps, and major lead-source integrations
Where it doesn't
- No free plan
- Website connections are included, but a real estate website is not
- Annual Grow pricing starts at USD 58 per user per month
- Makanify9.2/10 · 14-day trial
An end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.
Visit MakanifyFull verdict → - Follow Up Boss8.6/10 · 14-day trial
A focused real estate CRM for disciplined lead routing and follow-up.
Visit Follow Up BossFull verdict →
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All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







