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Head-to-head · Real Estate CRM Software

Makanify vs Follow Up Boss

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Makanify #3 in Real Estate CRM Software 9.2/10 14-day trial Free trial✓ 7 of 7 features Visit Makanify
Follow Up Boss #9 in Real Estate CRM Software 8.6/10 14-day trial Free trial✓ 6 of 7 features Visit Follow Up Boss

Makanify leads on 1 check, Follow Up Boss on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMakanify · 9.2/10
  • Free trialboth
  • Most featuresMakanify · 7 of 7

Makanify scores higher on our rubric for real estate crm software: 9.2 against 8.6 out of 10; our editors rank them #3 and #9.

Makanify offers website included; Follow Up Boss doesn't.

Makanify is the better fit for developers needing end-to-end project CRM. Follow Up Boss is the better fit for established sales teams focused on follow-up.

  • Makanify fits best

    Developers needing end-to-end project CRM

  • Follow Up Boss fits best

    Established sales teams focused on follow-up

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Makanify 9.2/10 Visit ↗ Follow Up Boss 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #3 in Real Estate CRM Software #9 in Real Estate CRM Software
Best for Developers needing end-to-end project CRM Established sales teams focused on follow-up
Pricing model Paid Paid
Starting price ₹500/user/mo $58/user/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone Email, Phone, Community, Docs
Compliance SSO/SAML SOC 2, PCI DSS
Integrations 1,000+ integrations 250+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Makanify 7/7 · Follow Up Boss 6/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ (best) —
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Connects leads from property portals, ads, webhooks, and websites
  • Covers inventory, bookings, KYC, payments, and demand letters
  • Offers web, iOS, Android, cloud, and self-hosted deployment
  • Detailed lead routing by source, location, price range, and agent
  • Action Plans automate emails, tasks, triggers, tags, and stage changes
  • Smart Lists, reporting, mobile apps, and major lead-source integrations
Cons
  • Plans are billed annually and priced per user
  • WhatsApp message credits are billed separately at provider cost
  • The platform is relatively new, founded in 2024
  • No free plan
  • Website connections are included, but a real estate website is not
  • Annual Grow pricing starts at USD 58 per user per month
Our verdict

Makanify is a real estate CRM for Indian builders, developers, brokers, and channel partners. It brings lead capture, project and property inventory, WhatsApp communication, site-visit scheduling, booking workflows, KYC capture, payment…

Read the review →

Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and…

Read the review →
  1. MakanifyReal Estate CRM Software 9.214-day trial
  2. Follow Up BossReal Estate CRM Software 8.614-day trial

Strengths and trade-offs

  • Makanify — where it wins

    • Connects leads from property portals, ads, webhooks, and websites
    • Covers inventory, bookings, KYC, payments, and demand letters
    • Offers web, iOS, Android, cloud, and self-hosted deployment

    Where it doesn't

    • Plans are billed annually and priced per user
    • WhatsApp message credits are billed separately at provider cost
    • The platform is relatively new, founded in 2024
  • Follow Up Boss — where it wins

    • Detailed lead routing by source, location, price range, and agent
    • Action Plans automate emails, tasks, triggers, tags, and stage changes
    • Smart Lists, reporting, mobile apps, and major lead-source integrations

    Where it doesn't

    • No free plan
    • Website connections are included, but a real estate website is not
    • Annual Grow pricing starts at USD 58 per user per month

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update