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Head-to-head · Cold Email Software

Mailshake vs Outplay

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mailshake #4 in Cold Email Software 9.1/10 Paid ✓ 4 of 4 features Visit Mailshake
Outplay #11 in Cold Email Software 8.4/10 Free plan · 7-day trial Free planFree trial✓ 4 of 4 features Visit Outplay

Mailshake leads on 1 check, Outplay on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailshake · 9.1/10
  • Lowest starting priceMailshake · $29/user/mo
  • Free planonly Outplay
  • Free trialonly Outplay

Mailshake scores higher on our rubric for cold email software: 9.1 against 8.4 out of 10; our editors rank them #4 and #11.

Outplay offers free plan; Mailshake doesn't. Mailshake is cheaper to start at $29/user/mo against $39/user/mo.

Mailshake is the better fit for teams wanting affordable full-featured outreach. Outplay is the better fit for free users needing broad sales channels.

  • Mailshake fits best

    Teams wanting affordable full-featured outreach

  • Outplay fits best

    Free users needing broad sales channels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mailshake 9.1/10 Visit ↗ Outplay 8.4/10 Visit ↗
At a glance
Editor score 9.1 8.4
Ranking #4 in Cold Email Software #11 in Cold Email Software
Best for Teams wanting affordable full-featured outreach Free users needing broad sales channels
Pricing model Paid Free plan + paid
Starting price $29/user/mo (best) $39/mo
Free plan — ✓ (best)
Free trial — 7 days
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Integrations 4 integrations 16 integrations
Features Mailshake 4/4 · Outplay 4/4
Email warm-up ✓ ✓
Mailbox rotation ✓ ✓
Multichannel outreach ✓ ✓
Reply detection ✓ ✓
Specs
Sequence steps Not checked yet Not checked yet
Daily send limit Not checked yet Not checked yet
Personalization features Ai Ai
Our review
Pros
  • Automated sequences, follow-ups, A/B testing, and AI email writing
  • Warm-up and rotation features support multiple sending addresses
  • Higher tiers add phone, LinkedIn, social, and CRM integrations
  • Free Forever plan supports 2,000 active prospects monthly
  • Email rotation, tracking, sequences, and AI personalization
  • CRM integrations include Salesforce, HubSpot, and Dynamics 365
Cons
  • No free plan or free trial
  • Starter limits accounts to one connected email address
  • Phone dialing and broader multichannel tasks require the top tier
  • Email warm-up is available as an add-on
  • Pricing shown for annual; month-to-month billing available but costs more
  • Free multichannel outreach is manual rather than automated
Our verdict

Mailshake is a web-based sales engagement platform for individuals and teams running cold email and outbound sales campaigns. Its core toolkit covers automated email sequences, follow-ups, mail merge personalization, A/B testing, reply and…

Read the review →

Outplay is a sales engagement platform for revenue teams managing prospecting, cold email, follow-up sequences, and outreach across multiple channels. Its feature set covers email, phone, SMS, LinkedIn, WhatsApp, social channels, and…

Read the review →
  1. MailshakeCold Email Software 9.1Paid
  2. OutplayCold Email Software 8.4Free plan · 7-day trial

Strengths and trade-offs

  • Mailshake — where it wins

    • Automated sequences, follow-ups, A/B testing, and AI email writing
    • Warm-up and rotation features support multiple sending addresses
    • Higher tiers add phone, LinkedIn, social, and CRM integrations

    Where it doesn't

    • No free plan or free trial
    • Starter limits accounts to one connected email address
    • Phone dialing and broader multichannel tasks require the top tier
  • Outplay — where it wins

    • Free Forever plan supports 2,000 active prospects monthly
    • Email rotation, tracking, sequences, and AI personalization
    • CRM integrations include Salesforce, HubSpot, and Dynamics 365

    Where it doesn't

    • Email warm-up is available as an add-on
    • Pricing shown for annual; month-to-month billing available but costs more
    • Free multichannel outreach is manual rather than automated

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update