Head-to-head · Cold Email Software
Mailshake vs Outplay
Mailshake leads on 1 check, Outplay on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMailshake · 9.1/10
- Lowest starting priceMailshake · $29/user/mo
- Free planonly Outplay
- Free trialonly Outplay
Mailshake scores higher on our rubric for cold email software: 9.1 against 8.4 out of 10; our editors rank them #4 and #11.
Outplay offers free plan; Mailshake doesn't. Mailshake is cheaper to start at $29/user/mo against $39/user/mo.
Mailshake is the better fit for teams wanting affordable full-featured outreach. Outplay is the better fit for free users needing broad sales channels.
- Mailshake fits best
Teams wanting affordable full-featured outreach
- Outplay fits best
Free users needing broad sales channels
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Side by side
| Feature | Mailshake 9.1/10 Visit ↗ | Outplay 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.4 |
| Ranking | #4 in Cold Email Software | #11 in Cold Email Software |
| Best for | Teams wanting affordable full-featured outreach | Free users needing broad sales channels |
| Pricing model | Paid | Free plan + paid |
| Starting price | $29/user/mo (best) | $39/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | 7 days |
| Deployment | Cloud, Browser extension | Cloud, Browser extension |
| Platforms | Web, Chrome extension | Web, Chrome extension |
| Integrations | 4 integrations | 16 integrations |
| Features Mailshake 4/4 · Outplay 4/4 | ||
| Email warm-up | ✓ | ✓ |
| Mailbox rotation | ✓ | ✓ |
| Multichannel outreach | ✓ | ✓ |
| Reply detection | ✓ | ✓ |
| Specs | ||
| Sequence steps | Not checked yet | Not checked yet |
| Daily send limit | Not checked yet | Not checked yet |
| Personalization features | Ai | Ai |
| Our review | ||
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| Cons |
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| Our verdict | Mailshake is a web-based sales engagement platform for individuals and teams running cold email and outbound sales campaigns. Its core toolkit covers automated email sequences, follow-ups, mail merge personalization, A/B testing, reply and… Read the review → |
Outplay is a sales engagement platform for revenue teams managing prospecting, cold email, follow-up sequences, and outreach across multiple channels. Its feature set covers email, phone, SMS, LinkedIn, WhatsApp, social channels, and… Read the review → |
Strengths and trade-offs
Mailshake — where it wins
- Automated sequences, follow-ups, A/B testing, and AI email writing
- Warm-up and rotation features support multiple sending addresses
- Higher tiers add phone, LinkedIn, social, and CRM integrations
Where it doesn't
- No free plan or free trial
- Starter limits accounts to one connected email address
- Phone dialing and broader multichannel tasks require the top tier
Outplay — where it wins
- Free Forever plan supports 2,000 active prospects monthly
- Email rotation, tracking, sequences, and AI personalization
- CRM integrations include Salesforce, HubSpot, and Dynamics 365
Where it doesn't
- Email warm-up is available as an add-on
- Pricing shown for annual; month-to-month billing available but costs more
- Free multichannel outreach is manual rather than automated
- Mailshake9.1/10 · Paid
Affordable cold outreach with sequences, warm-up, testing, and multichannel sales tasks.
Visit MailshakeFull verdict → - Outplay8.4/10 · Free plan · 7-day trial
A flexible prospecting platform with a useful free tier and broad channel coverage.
Visit OutplayFull verdict →
More comparisons
- SmartReach.io vs Mailshake
- Smartlead vs Mailshake
- Woodpecker vs Mailshake
- Mailshake vs SalesBlink
- Mailshake vs Mixmax
- Mailshake vs Saleshandy
- Mailshake vs Mystrika
All cold email software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







