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Head-to-head · Email Analytics

Mailsend vs Mailchimp

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Mailsend #5 in Email Analytics 7.5/10 From ₹9/mo ✓ 3 of 3 features Visit MailSend
Mailchimp #8 in Email Analytics 6.5/10 Free plan · 14-day trial Free plan✓ 0 of 3 features Visit Mailchimp

Mailsend leads on 3 checks, Mailchimp on 1, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailsend · 7.5/10
  • Free planonly Mailchimp
  • Most featuresMailsend · 3 of 3

Mailsend scores higher on our rubric for email analytics: 7.5 against 6.5 out of 10; our editors rank them #5 and #8.

Mailchimp offers free plan; Mailsend doesn't publish it. Mailsend offers click tracking; Mailchimp doesn't publish it. Mailsend offers revenue attribution; Mailchimp doesn't publish it. Mailsend offers data export; Mailchimp doesn't publish it.

Mailsend is the better fit for budget-conscious teams tracking email conversions. Mailchimp is the better fit for small teams wanting free email marketing basics.

  • Mailsend fits best

    Budget-conscious teams tracking email conversions

  • Mailchimp fits best

    Small teams wanting free email marketing basics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Mailsend 7.5/10 Visit ↗ Mailchimp 6.5/10 Visit ↗
At a glance
Editor score 7.5 6.5
Ranking #5 in Email Analytics #8 in Email Analytics
Best for Budget-conscious teams tracking email conversions Small teams wanting free email marketing basics
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance GDPR GDPR
Integrations 4 integrations 300+ integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Mailsend 3/3 · Mailchimp 0/3
Click tracking ✓ (best) Not published
Revenue attribution ✓ (best) Not published
Data export ✓ (best) Not published
Specs
Email volume limit Not published Not published
Reporting depth Advanced Not published
Listed integrations Not published Not published
Our review
Pros
  • Tracks opens and clicks in real time, with per-link heatmaps
  • Reports conversions, revenue, and engagement by device and location
  • Starter includes CSV exports and costs ₹9 per month
  • Free plan includes A/B testing, landing pages, and forms.
  • Segmentation, automation, and campaign analytics sit alongside email sending.
  • Integrates with tools including Shopify, Salesforce, WordPress, and Zapier.
Cons
  • Starter is limited to 100 unique contacts
  • The monthly email quota is volume-based
  • Named integrations focus on analytics and DNS services
  • The Free plan is limited to 250 contacts and 500 monthly email sends.
  • Its analytics are part of a broader marketing suite, not a dedicated analytics product.
  • Paid plan prices vary by contact tier.
Our verdict

MailSend combines bulk and transactional email sending with campaign, automation, audience, and analytics tools. Its REST API and webhooks make it relevant to developers as well as startups, SaaS companies, ecommerce brands, and agencies.…

Read the review →

Mailchimp combines email campaign creation and sending with audience management, marketing automation, landing pages, and analytics. It suits small teams looking for an entry point into email marketing, especially when they want to manage…

Read the review →
  1. MailsendEmail Analytics 7.5From ₹9/mo
  2. MailchimpEmail Analytics 6.5Free plan · 14-day trial

Strengths and trade-offs

  • Mailsend — where it wins

    • Tracks opens and clicks in real time, with per-link heatmaps
    • Reports conversions, revenue, and engagement by device and location
    • Starter includes CSV exports and costs ₹9 per month

    Where it doesn't

    • Starter is limited to 100 unique contacts
    • The monthly email quota is volume-based
    • Named integrations focus on analytics and DNS services

  • Mailchimp — where it wins

    • Free plan includes A/B testing, landing pages, and forms.
    • Segmentation, automation, and campaign analytics sit alongside email sending.
    • Integrates with tools including Shopify, Salesforce, WordPress, and Zapier.

    Where it doesn't

    • The Free plan is limited to 250 contacts and 500 monthly email sends.
    • Its analytics are part of a broader marketing suite, not a dedicated analytics product.
    • Paid plan prices vary by contact tier.
  • Mailsend7.5/10 · From ₹9/mo

    A low-cost email platform combining campaign sending with conversion and revenue reporting.

    Visit MailSendFull verdict →
  • Mailchimp6.5/10 · Free plan · 14-day trial

    A broad email marketing suite with campaign analytics, but not a dedicated analytics tool.

    Visit MailchimpFull verdict →

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update