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Head-to-head · Email Analytics

Litmus vs Mailchimp

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Litmus #1 in Email Analytics 8.8/10 7-day trial ✓ 0 of 3 features Visit Litmus
Mailchimp #8 in Email Analytics 6.5/10 Free plan · 14-day trial Free plan✓ 0 of 3 features Visit Mailchimp

Litmus leads on 0 checks, Mailchimp on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLitmus · 8.8/10
  • Free planonly Mailchimp

Litmus scores higher on our rubric for email analytics: 8.8 against 6.5 out of 10; our editors rank them #1 and #8.

Mailchimp offers free plan; Litmus doesn't.

Litmus is the better fit for teams testing and improving email before send. Mailchimp is the better fit for small teams wanting free email marketing basics.

  • Litmus fits best

    Teams testing and improving email before send

  • Mailchimp fits best

    Small teams wanting free email marketing basics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Litmus 8.8/10 Visit ↗ Mailchimp 6.5/10 Visit ↗
At a glance
Editor score 8.8 6.5
Ranking #1 in Email Analytics #8 in Email Analytics
Best for Teams testing and improving email before send Small teams wanting free email marketing basics
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Free trial length 7 days 14 days · no card needed
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Docs Email, Live chat, Phone, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 12 integrations 300+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Litmus 0/3 · Mailchimp 0/3
Click tracking Not published Not published
Revenue attribution Not published Not published
Data export Not published Not published
Specs
Email volume limit Not published Not published
Reporting depth Not published Not published
Listed integrations Not published Not published
Our review
Pros
  • Preview emails across 100+ clients and devices
  • Check accessibility, links, spam signals, and email code before send
  • Monitor deployed emails with 24/7 Email Guardian
  • Free plan includes A/B testing, landing pages, and forms.
  • Segmentation, automation, and campaign analytics sit alongside email sending.
  • Integrates with tools including Shopify, Salesforce, WordPress, and Zapier.
Cons
  • No free plan; the free trial lasts 7 days
  • Litmus Basic is limited to 1 full user
  • Its core emphasis is pre-send testing, not campaign analytics
  • The Free plan is limited to 250 contacts and 500 monthly email sends.
  • Its analytics are part of a broader marketing suite, not a dedicated analytics product.
  • Paid plan prices vary by contact tier.
Our verdict

Litmus helps designers, developers, and marketing teams build emails, inspect how they render across more than 100 clients and devices, and catch issues before sending. Its toolkit spans visual and HTML editing, automated quality checks,…

Read the review →

Mailchimp combines email campaign creation and sending with audience management, marketing automation, landing pages, and analytics. It suits small teams looking for an entry point into email marketing, especially when they want to manage…

Read the review →
  1. LitmusEmail Analytics 8.87-day trial
  2. MailchimpEmail Analytics 6.5Free plan · 14-day trial

Strengths and trade-offs

  • Litmus — where it wins

    • Preview emails across 100+ clients and devices
    • Check accessibility, links, spam signals, and email code before send
    • Monitor deployed emails with 24/7 Email Guardian

    Where it doesn't

    • No free plan; the free trial lasts 7 days
    • Litmus Basic is limited to 1 full user
    • Its core emphasis is pre-send testing, not campaign analytics

  • Mailchimp — where it wins

    • Free plan includes A/B testing, landing pages, and forms.
    • Segmentation, automation, and campaign analytics sit alongside email sending.
    • Integrates with tools including Shopify, Salesforce, WordPress, and Zapier.

    Where it doesn't

    • The Free plan is limited to 250 contacts and 500 monthly email sends.
    • Its analytics are part of a broader marketing suite, not a dedicated analytics product.
    • Paid plan prices vary by contact tier.
  • Litmus8.8/10 · 7-day trial

    A pre-send email QA toolkit with broad client previews and ongoing monitoring.

    Visit LitmusFull verdict →
  • Mailchimp6.5/10 · Free plan · 14-day trial

    A broad email marketing suite with campaign analytics, but not a dedicated analytics tool.

    Visit MailchimpFull verdict →

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update