Mailchimp vs Dotdigital

Mailchimp9.0Visit Dotdigital8.8Visit

Higher score Mailchimp #5 in Marketing Automation - B2C Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Mailchimp

vs

Dotdigital #7 in Marketing Automation - B2C Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 0 of 4 features Visit Dotdigital

• Mailchimp fits best

  Teams seeking accessible email automation

• Dotdigital fits best

  Omnichannel teams needing mature customer data tools

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Side by side

Feature	Mailchimp 9.0/10 Visit ↗	Dotdigital 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#5 in Marketing Automation - B2C Software	#7 in Marketing Automation - B2C Software
Best for	Teams seeking accessible email automation	Omnichannel teams needing mature customer data tools
Pricing model	Free plan + paid	Paid
Starting price	—	Pricing on request · 14-day trial
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Phone, Docs · 24/7	Email, Live chat, Phone, Docs · 24/7
Compliance	GDPR	ISO 27001, GDPR, 2FA
Integrations	300+ integrations	200+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Mailchimp 0/4 · Dotdigital 0/4
Automated journeys	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
SMS marketing	Not checked yet	Not checked yet
Ecommerce integrations	Not checked yet	Not checked yet
Specs
Contact limit	Not checked yet	Not checked yet
Channel scope	Not checked yet	Not checked yet
Our review
Pros	Free plan includes A/B testing, landing pages, and forms Standard adds expanded automation flows and advanced segmentation Connects with tools including Shopify, WooCommerce, and Salesforce	Automates customer journeys across email, SMS, WhatsApp, and web Combines segmentation with customer data and single-customer views Includes landing pages, surveys, forms, and email split testing
Cons	Free plan is limited to 250 contacts and 500 email sends per month Essentials limits automations to single-email flows Advanced segmentation and multivariate testing are reserved for higher tiers	Pricing is tailored to marketable contacts and planned message volume No permanent free plan; access is limited to a 14-day trial Its broad channel and data scope may exceed simpler campaign needs
Our verdict	Mailchimp brings email campaigns, audience management, marketing automation, and landing pages together for businesses that want to manage customer communications in one platform. Its web and mobile apps support campaign and contact… Read the review →	Dotdigital brings customer data, campaign creation, and automated journeys together in a cloud marketing platform. It is aimed at marketing teams that need to coordinate customer communications across email, SMS, WhatsApp, and web, with… Read the review →

Strengths and trade-offs

• Mailchimp — where it wins

  • Free plan includes A/B testing, landing pages, and forms
  • Standard adds expanded automation flows and advanced segmentation
  • Connects with tools including Shopify, WooCommerce, and Salesforce

  Where it doesn't

  • Free plan is limited to 250 contacts and 500 email sends per month
  • Essentials limits automations to single-email flows
  • Advanced segmentation and multivariate testing are reserved for higher tiers

• Dotdigital — where it wins

  • Automates customer journeys across email, SMS, WhatsApp, and web
  • Combines segmentation with customer data and single-customer views
  • Includes landing pages, surveys, forms, and email split testing

  Where it doesn't

  • Pricing is tailored to marketable contacts and planned message volume
  • No permanent free plan; access is limited to a 14-day trial
  • Its broad channel and data scope may exceed simpler campaign needs

• Mailchimp9.0/10 · Free plan · 14-day trial

  A broad email marketing toolkit with automation, segmentation, landing pages, and a free plan.

  Visit MailchimpFull verdict →
• Dotdigital8.8/10 · Pricing on request · 14-day trial

  A mature customer-data and journey platform for teams coordinating campaigns across channels.

  Visit DotdigitalFull verdict →