Salesforce Marketing Cloud Engagement vs Mailchimp

Salesforce Marketing Cloud Engagement9.1Visit Mailchimp9.0Visit

Higher score Salesforce Marketing Cloud Engagement #4 in Marketing Automation - B2C Software 9.1/10 Paid ✓ 0 of 4 features Visit Salesforce

vs

Mailchimp #5 in Marketing Automation - B2C Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Mailchimp

• Salesforce Marketing Cloud Engagement fits best

  Large enterprises already using Salesforce

• Mailchimp fits best

  Teams seeking accessible email automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Salesforce Marketing Cloud Engagement 9.1/10 Visit ↗	Mailchimp 9.0/10 Visit ↗
At a glance
Editor score	9.1	9.0
Ranking	#4 in Marketing Automation - B2C Software	#5 in Marketing Automation - B2C Software
Best for	Large enterprises already using Salesforce	Teams seeking accessible email automation
Pricing model	Paid	Free plan + paid
Starting price	$2,000/mo	—
Free plan	—	✓ (best)
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Community, Docs	Email, Live chat, Phone, Docs · 24/7
Compliance	SOC 2, ISO 27001	GDPR
Integrations	4 integrations	300+ integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Salesforce Marketing Cloud Engagement 0/4 · Mailchimp 0/4
Automated journeys	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
SMS marketing	Not checked yet	Not checked yet
Ecommerce integrations	Not checked yet	Not checked yet
Specs
Contact limit	15000 contacts	Not checked yet
Channel scope	Not checked yet	Not checked yet
Our review
Pros	Build multi-channel customer journeys with Journey Builder. Automate workflows and campaigns with Automation Studio. Connect with Salesforce Sales, Service and Commerce Cloud.	Free plan includes A/B testing, landing pages, and forms Standard adds expanded automation flows and advanced segmentation Connects with tools including Shopify, WooCommerce, and Salesforce
Cons	Annual plans start at $2,000 per organization per month. Pro+ includes 15K contacts and 2.5M email messages. Form capability requires Experience Cloud and Marketing Cloud Connect setup.	Free plan is limited to 250 contacts and 500 email sends per month Essentials limits automations to single-email flows Advanced segmentation and multivariate testing are reserved for higher tiers
Our verdict	Salesforce Marketing Cloud Engagement brings email, mobile and web communications into a cloud marketing automation platform. It is aimed at marketing teams managing complex, high-volume campaigns and customer journeys, particularly at… Read the review →	Mailchimp brings email campaigns, audience management, marketing automation, and landing pages together for businesses that want to manage customer communications in one platform. Its web and mobile apps support campaign and contact… Read the review →

Strengths and trade-offs

• Salesforce Marketing Cloud Engagement — where it wins

  • Build multi-channel customer journeys with Journey Builder.
  • Automate workflows and campaigns with Automation Studio.
  • Connect with Salesforce Sales, Service and Commerce Cloud.

  Where it doesn't

  • Annual plans start at $2,000 per organization per month.
  • Pro+ includes 15K contacts and 2.5M email messages.
  • Form capability requires Experience Cloud and Marketing Cloud Connect setup.

• Mailchimp — where it wins

  • Free plan includes A/B testing, landing pages, and forms
  • Standard adds expanded automation flows and advanced segmentation
  • Connects with tools including Shopify, WooCommerce, and Salesforce

  Where it doesn't

  • Free plan is limited to 250 contacts and 500 email sends per month
  • Essentials limits automations to single-email flows
  • Advanced segmentation and multivariate testing are reserved for higher tiers

• Salesforce Marketing Cloud Engagement9.1/10 · Paid

  A broad journey and messaging suite for enterprises invested in Salesforce.

  Visit SalesforceFull verdict →
• Mailchimp9.0/10 · Free plan · 14-day trial

  A broad email marketing toolkit with automation, segmentation, landing pages, and a free plan.

  Visit MailchimpFull verdict →