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Head-to-head · Marketing Automation - B2C Software

Klaviyo vs Salesforce Marketing Cloud Engagement

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Klaviyo #1 in Marketing Automation - B2C Software 9.4/10 Free plan Free plan✓ 0 of 4 features Visit Klaviyo
Salesforce Marketing Cloud Engagement #4 in Marketing Automation - B2C Software 9.1/10 Paid ✓ 0 of 4 features Visit Salesforce

Klaviyo leads on 1 check, Salesforce Marketing Cloud Engagement on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.4/10
  • Free planonly Klaviyo

Klaviyo scores higher on our rubric for marketing automation - b2c software: 9.4 against 9.1 out of 10; our editors rank them #1 and #4.

Klaviyo offers free plan; Salesforce Marketing Cloud Engagement doesn't.

Klaviyo is the better fit for ecommerce brands managing multichannel customer journeys. Salesforce Marketing Cloud Engagement is the better fit for large enterprises already using Salesforce.

  • Klaviyo fits best

    Ecommerce brands managing multichannel customer journeys

  • Salesforce Marketing Cloud Engagement fits best

    Large enterprises already using Salesforce

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.4/10 Visit ↗ Salesforce Marketing Cloud Engagement 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Marketing Automation - B2C Software #4 in Marketing Automation - B2C Software
Best for Ecommerce brands managing multichannel customer journeys Large enterprises already using Salesforce
Pricing model Free plan + paid Paid
Starting price — $2,000/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Community, Docs
Compliance ISO 27001, PCI DSS SOC 2, ISO 27001
Integrations 350+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Klaviyo 0/4 · Salesforce Marketing Cloud Engagement 0/4
Automated journeys Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
SMS marketing Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Specs
Contact limit Not checked yet 15000 contacts
Channel scope Not checked yet Not checked yet
Our review
Pros
  • Automates email, SMS, and push flows
  • Segments audiences using real-time behavioral data
  • Connects with 350+ integrations and flexible APIs
  • Build multi-channel customer journeys with Journey Builder.
  • Automate workflows and campaigns with Automation Studio.
  • Connect with Salesforce Sales, Service and Commerce Cloud.
Cons
  • Free plan is limited to 250 active profiles
  • Free plan includes 500 email sends per month
  • Email support on the free plan lasts 60 days
  • Annual plans start at $2,000 per organization per month.
  • Pro+ includes 15K contacts and 2.5M email messages.
  • Form capability requires Experience Cloud and Marketing Cloud Connect setup.
Our verdict

Klaviyo brings email marketing, customer data, segmentation, analytics, and customer service together for consumer brands. Its campaign tools cover email creation and sending, while automated flows extend to SMS and push. Teams can use…

Read the review →

Salesforce Marketing Cloud Engagement brings email, mobile and web communications into a cloud marketing automation platform. It is aimed at marketing teams managing complex, high-volume campaigns and customer journeys, particularly at…

Read the review →
  1. KlaviyoMarketing Automation - B2C Software 9.4Free plan
  2. Salesforce Marketing Cloud EngagementMarketing Automation - B2C Software 9.1Paid

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automates email, SMS, and push flows
    • Segments audiences using real-time behavioral data
    • Connects with 350+ integrations and flexible APIs

    Where it doesn't

    • Free plan is limited to 250 active profiles
    • Free plan includes 500 email sends per month
    • Email support on the free plan lasts 60 days

  • Salesforce Marketing Cloud Engagement — where it wins

    • Build multi-channel customer journeys with Journey Builder.
    • Automate workflows and campaigns with Automation Studio.
    • Connect with Salesforce Sales, Service and Commerce Cloud.

    Where it doesn't

    • Annual plans start at $2,000 per organization per month.
    • Pro+ includes 15K contacts and 2.5M email messages.
    • Form capability requires Experience Cloud and Marketing Cloud Connect setup.
  • Klaviyo9.4/10 · Free plan

    A free entry point and connected email, SMS, and push automation suit ecommerce lifecycle marketing.

    Visit KlaviyoFull verdict →
  • Salesforce Marketing Cloud Engagement9.1/10 · Paid

    A broad journey and messaging suite for enterprises invested in Salesforce.

    Visit SalesforceFull verdict →

More comparisons

All marketing automation - B2C software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update