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Head-to-head · Marketing Automation - B2C Software

Klaviyo vs Dotdigital

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Klaviyo #1 in Marketing Automation - B2C Software 9.4/10 Free plan Free plan✓ 0 of 4 features Visit Klaviyo
Dotdigital #7 in Marketing Automation - B2C Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 0 of 4 features Visit Dotdigital

Klaviyo leads on 1 check, Dotdigital on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.4/10
  • Free planonly Klaviyo
  • Free trialonly Dotdigital

Klaviyo scores higher on our rubric for marketing automation - b2c software: 9.4 against 8.8 out of 10; our editors rank them #1 and #7.

Klaviyo offers free plan; Dotdigital doesn't.

Klaviyo is the better fit for ecommerce brands managing multichannel customer journeys. Dotdigital is the better fit for omnichannel teams needing mature customer data tools.

  • Klaviyo fits best

    Ecommerce brands managing multichannel customer journeys

  • Dotdigital fits best

    Omnichannel teams needing mature customer data tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.4/10 Visit ↗ Dotdigital 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Marketing Automation - B2C Software #7 in Marketing Automation - B2C Software
Best for Ecommerce brands managing multichannel customer journeys Omnichannel teams needing mature customer data tools
Pricing model Free plan + paid Paid
Starting price — Pricing on request · 14-day trial
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance ISO 27001, PCI DSS ISO 27001, GDPR, 2FA
Integrations 350+ integrations 200+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 0/4 · Dotdigital 0/4
Automated journeys Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
SMS marketing Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Specs
Contact limit Not checked yet Not checked yet
Channel scope Not checked yet Not checked yet
Our review
Pros
  • Automates email, SMS, and push flows
  • Segments audiences using real-time behavioral data
  • Connects with 350+ integrations and flexible APIs
  • Automates customer journeys across email, SMS, WhatsApp, and web
  • Combines segmentation with customer data and single-customer views
  • Includes landing pages, surveys, forms, and email split testing
Cons
  • Free plan is limited to 250 active profiles
  • Free plan includes 500 email sends per month
  • Email support on the free plan lasts 60 days
  • Pricing is tailored to marketable contacts and planned message volume
  • No permanent free plan; access is limited to a 14-day trial
  • Its broad channel and data scope may exceed simpler campaign needs
Our verdict

Klaviyo brings email marketing, customer data, segmentation, analytics, and customer service together for consumer brands. Its campaign tools cover email creation and sending, while automated flows extend to SMS and push. Teams can use…

Read the review →

Dotdigital brings customer data, campaign creation, and automated journeys together in a cloud marketing platform. It is aimed at marketing teams that need to coordinate customer communications across email, SMS, WhatsApp, and web, with…

Read the review →
  1. KlaviyoMarketing Automation - B2C Software 9.4Free plan
  2. DotdigitalMarketing Automation - B2C Software 8.8Pricing on request · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automates email, SMS, and push flows
    • Segments audiences using real-time behavioral data
    • Connects with 350+ integrations and flexible APIs

    Where it doesn't

    • Free plan is limited to 250 active profiles
    • Free plan includes 500 email sends per month
    • Email support on the free plan lasts 60 days

  • Dotdigital — where it wins

    • Automates customer journeys across email, SMS, WhatsApp, and web
    • Combines segmentation with customer data and single-customer views
    • Includes landing pages, surveys, forms, and email split testing

    Where it doesn't

    • Pricing is tailored to marketable contacts and planned message volume
    • No permanent free plan; access is limited to a 14-day trial
    • Its broad channel and data scope may exceed simpler campaign needs
  • Klaviyo9.4/10 · Free plan

    A free entry point and connected email, SMS, and push automation suit ecommerce lifecycle marketing.

    Visit KlaviyoFull verdict →
  • Dotdigital8.8/10 · Pricing on request · 14-day trial

    A mature customer-data and journey platform for teams coordinating campaigns across channels.

    Visit DotdigitalFull verdict →

More comparisons

All marketing automation - B2C software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update