ActiveCampaign vs Dotdigital

ActiveCampaign9.3Visit Dotdigital8.8Visit

Higher score ActiveCampaign #2 in Marketing Automation - B2C Software 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit ActiveCampaign

vs

Dotdigital #7 in Marketing Automation - B2C Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 0 of 4 features Visit Dotdigital

• ActiveCampaign fits best

  Businesses wanting deep automation and CRM

• Dotdigital fits best

  Omnichannel teams needing mature customer data tools

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Side by side

Feature	ActiveCampaign 9.3/10 Visit ↗	Dotdigital 8.8/10 Visit ↗
At a glance
Editor score	9.3	8.8
Ranking	#2 in Marketing Automation - B2C Software	#7 in Marketing Automation - B2C Software
Best for	Businesses wanting deep automation and CRM	Omnichannel teams needing mature customer data tools
Pricing model	Paid	Paid
Starting price	—	Pricing on request · 14-day trial
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Community, Docs	Email, Live chat, Phone, Docs · 24/7
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML, 2FA	ISO 27001, GDPR, 2FA
Integrations	1,000+ integrations	200+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features ActiveCampaign 0/4 · Dotdigital 0/4
Automated journeys	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
SMS marketing	Not checked yet	Not checked yet
Ecommerce integrations	Not checked yet	Not checked yet
Specs
Contact limit	Not checked yet	Not checked yet
Channel scope	Not checked yet	Not checked yet
Our review
Pros	Multi-step automation has unlimited actions from the Plus plan upward. Segmentation, landing pages, testing and CRM support connected campaigns. Connects with 1,000 apps and offers iOS and Android apps.	Automates customer journeys across email, SMS, WhatsApp, and web Combines segmentation with customer data and single-customer views Includes landing pages, surveys, forms, and email split testing
Cons	Starter limits each automation to 5 actions. Landing pages are included only from Plus upward. There is no permanent free plan.	Pricing is tailored to marketable contacts and planned message volume No permanent free plan; access is limited to a 14-day trial Its broad channel and data scope may exceed simpler campaign needs
Our verdict	ActiveCampaign brings email campaigns, automated customer journeys, audience segmentation and CRM functionality together for businesses managing customer communications. Its published plans span small businesses, marketers and agencies… Read the review →	Dotdigital brings customer data, campaign creation, and automated journeys together in a cloud marketing platform. It is aimed at marketing teams that need to coordinate customer communications across email, SMS, WhatsApp, and web, with… Read the review →

Strengths and trade-offs

• ActiveCampaign — where it wins

  • Multi-step automation has unlimited actions from the Plus plan upward.
  • Segmentation, landing pages, testing and CRM support connected campaigns.
  • Connects with 1,000 apps and offers iOS and Android apps.

  Where it doesn't

  • Starter limits each automation to 5 actions.
  • Landing pages are included only from Plus upward.
  • There is no permanent free plan.

• Dotdigital — where it wins

  • Automates customer journeys across email, SMS, WhatsApp, and web
  • Combines segmentation with customer data and single-customer views
  • Includes landing pages, surveys, forms, and email split testing

  Where it doesn't

  • Pricing is tailored to marketable contacts and planned message volume
  • No permanent free plan; access is limited to a 14-day trial
  • Its broad channel and data scope may exceed simpler campaign needs

• ActiveCampaign9.3/10 · 14-day trial

  Deep automation, segmentation and CRM span plans for small businesses through enterprises.

  Visit ActiveCampaignFull verdict →
• Dotdigital8.8/10 · Pricing on request · 14-day trial

  A mature customer-data and journey platform for teams coordinating campaigns across channels.

  Visit DotdigitalFull verdict →