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Head-to-head · Marketing Automation - B2C Software

GetResponse vs Dotdigital

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score GetResponse #6 in Marketing Automation - B2C Software 8.9/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit GetResponse
Dotdigital #7 in Marketing Automation - B2C Software 8.8/10 Pricing on request · 14-day trial Free trial✓ 0 of 4 features Visit Dotdigital

GetResponse leads on 1 check, Dotdigital on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGetResponse · 8.9/10
  • Free planonly GetResponse
  • Free trialboth

GetResponse scores higher on our rubric for marketing automation - b2c software: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.

GetResponse offers free plan; Dotdigital doesn't.

GetResponse is the better fit for small teams seeking low-cost all-in-one marketing. Dotdigital is the better fit for omnichannel teams needing mature customer data tools.

  • GetResponse fits best

    Small teams seeking low-cost all-in-one marketing

  • Dotdigital fits best

    Omnichannel teams needing mature customer data tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GetResponse 8.9/10 Visit ↗ Dotdigital 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #6 in Marketing Automation - B2C Software #7 in Marketing Automation - B2C Software
Best for Small teams seeking low-cost all-in-one marketing Omnichannel teams needing mature customer data tools
Pricing model Free plan + paid Paid
Starting price $15.58/mo Pricing on request · 14-day trial
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, Windows, macOS, Linux, iOS, Android Web
Support Email, Live chat, Docs · 24/7 Email, Live chat, Phone, Docs · 24/7
Compliance GDPR, PCI DSS ISO 27001, GDPR, 2FA
Integrations 170+ integrations 200+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GetResponse 0/4 · Dotdigital 0/4
Automated journeys Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
SMS marketing Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Specs
Contact limit Not checked yet Not checked yet
Channel scope Not checked yet Not checked yet
Our review
Pros
  • Visual automation, segmentation, landing pages, and A/B testing in one platform
  • Unlimited email sends on paid Starter, Marketer, and Creator plans
  • SMS, web push, ecommerce workflows, and 170 integrations
  • Automates customer journeys across email, SMS, WhatsApp, and web
  • Combines segmentation with customer data and single-customer views
  • Includes landing pages, surveys, forms, and email split testing
Cons
  • Starter includes only 1 custom automation workflow
  • Pricing varies with contact-list size and region
  • Enterprise plan requires a customized solution and pricing
  • Pricing is tailored to marketable contacts and planned message volume
  • No permanent free plan; access is limited to a 14-day trial
  • Its broad channel and data scope may exceed simpler campaign needs
Our verdict

GetResponse is a cloud and mobile marketing platform for businesses, marketers, ecommerce teams, and content creators. It combines email newsletters, visual editing, autoresponders, behavior-based automation, segmentation, landing pages,…

Read the review →

Dotdigital brings customer data, campaign creation, and automated journeys together in a cloud marketing platform. It is aimed at marketing teams that need to coordinate customer communications across email, SMS, WhatsApp, and web, with…

Read the review →
  1. GetResponseMarketing Automation - B2C Software 8.9Free plan · 14-day trial
  2. DotdigitalMarketing Automation - B2C Software 8.8Pricing on request · 14-day trial

Strengths and trade-offs

  • GetResponse — where it wins

    • Visual automation, segmentation, landing pages, and A/B testing in one platform
    • Unlimited email sends on paid Starter, Marketer, and Creator plans
    • SMS, web push, ecommerce workflows, and 170 integrations

    Where it doesn't

    • Starter includes only 1 custom automation workflow
    • Pricing varies with contact-list size and region
    • Enterprise plan requires a customized solution and pricing
  • Dotdigital — where it wins

    • Automates customer journeys across email, SMS, WhatsApp, and web
    • Combines segmentation with customer data and single-customer views
    • Includes landing pages, surveys, forms, and email split testing

    Where it doesn't

    • Pricing is tailored to marketable contacts and planned message volume
    • No permanent free plan; access is limited to a 14-day trial
    • Its broad channel and data scope may exceed simpler campaign needs
  • GetResponse8.9/10 · Free plan · 14-day trial

    A freemium all-in-one platform for email, automation, ecommerce, and creator marketing.

    Visit GetResponseFull verdict →
  • Dotdigital8.8/10 · Pricing on request · 14-day trial

    A mature customer-data and journey platform for teams coordinating campaigns across channels.

    Visit DotdigitalFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update