Head-to-head · Marketing Automation - B2C Software
GetResponse vs Dotdigital
GetResponse leads on 1 check, Dotdigital on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGetResponse · 8.9/10
- Free planonly GetResponse
- Free trialboth
GetResponse scores higher on our rubric for marketing automation - b2c software: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.
GetResponse offers free plan; Dotdigital doesn't.
GetResponse is the better fit for small teams seeking low-cost all-in-one marketing. Dotdigital is the better fit for omnichannel teams needing mature customer data tools.
- GetResponse fits best
Small teams seeking low-cost all-in-one marketing
- Dotdigital fits best
Omnichannel teams needing mature customer data tools
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Side by side
| Feature | GetResponse 8.9/10 Visit ↗ | Dotdigital 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.8 |
| Ranking | #6 in Marketing Automation - B2C Software | #7 in Marketing Automation - B2C Software |
| Best for | Small teams seeking low-cost all-in-one marketing | Omnichannel teams needing mature customer data tools |
| Pricing model | Free plan + paid | Paid |
| Starting price | $15.58/mo | Pricing on request · 14-day trial |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, Windows, macOS, Linux, iOS, Android | Web |
| Support | Email, Live chat, Docs · 24/7 | Email, Live chat, Phone, Docs · 24/7 |
| Compliance | GDPR, PCI DSS | ISO 27001, GDPR, 2FA |
| Integrations | 170+ integrations | 200+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features GetResponse 0/4 · Dotdigital 0/4 | ||
| Automated journeys | Not checked yet | Not checked yet |
| Audience segmentation | Not checked yet | Not checked yet |
| SMS marketing | Not checked yet | Not checked yet |
| Ecommerce integrations | Not checked yet | Not checked yet |
| Specs | ||
| Contact limit | Not checked yet | Not checked yet |
| Channel scope | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | GetResponse is a cloud and mobile marketing platform for businesses, marketers, ecommerce teams, and content creators. It combines email newsletters, visual editing, autoresponders, behavior-based automation, segmentation, landing pages,… Read the review → |
Dotdigital brings customer data, campaign creation, and automated journeys together in a cloud marketing platform. It is aimed at marketing teams that need to coordinate customer communications across email, SMS, WhatsApp, and web, with… Read the review → |
Strengths and trade-offs
GetResponse — where it wins
- Visual automation, segmentation, landing pages, and A/B testing in one platform
- Unlimited email sends on paid Starter, Marketer, and Creator plans
- SMS, web push, ecommerce workflows, and 170 integrations
Where it doesn't
- Starter includes only 1 custom automation workflow
- Pricing varies with contact-list size and region
- Enterprise plan requires a customized solution and pricing
Dotdigital — where it wins
- Automates customer journeys across email, SMS, WhatsApp, and web
- Combines segmentation with customer data and single-customer views
- Includes landing pages, surveys, forms, and email split testing
Where it doesn't
- Pricing is tailored to marketable contacts and planned message volume
- No permanent free plan; access is limited to a 14-day trial
- Its broad channel and data scope may exceed simpler campaign needs
- GetResponse8.9/10 · Free plan · 14-day trial
A freemium all-in-one platform for email, automation, ecommerce, and creator marketing.
Visit GetResponseFull verdict → - Dotdigital8.8/10 · Pricing on request · 14-day trial
A mature customer-data and journey platform for teams coordinating campaigns across channels.
Visit DotdigitalFull verdict →
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All marketing automation - B2C software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







