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Head-to-head · Bdr Tools

Lusha vs Reply.io

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Lusha #5 in Bdr Tools 8.7/10 Free plan Free plan✓ 0 of 6 features Visit Lusha
Reply.io #8 in Bdr Tools 8.4/10 14-day trial Free trial✓ 0 of 6 features Visit Reply.io

Lusha leads on 1 check, Reply.io on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLusha · 8.7/10
  • Free planonly Lusha
  • Free trialonly Reply.io

Lusha scores higher on our rubric for bdr tools: 8.7 against 8.4 out of 10; our editors rank them #5 and #8.

Lusha offers free plan; Reply.io doesn't.

Lusha is the better fit for teams seeking established contact data on a budget. Reply.io is the better fit for teams needing flexible automated outreach sequences.

  • Lusha fits best

    Teams seeking established contact data on a budget

  • Reply.io fits best

    Teams needing flexible automated outreach sequences

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Lusha 8.7/10 Visit ↗ Reply.io 8.4/10 Visit ↗
At a glance
Editor score 8.7 8.4
Ranking #5 in Bdr Tools #8 in Bdr Tools
Best for Teams seeking established contact data on a budget Teams needing flexible automated outreach sequences
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Integrations 14 integrations 10 integrations
Features Lusha 0/6 · Reply.io 0/6
Prospect database Not checked yet Not checked yet
Email sequencing Not checked yet Not checked yet
Built-in dialer Not checked yet Not checked yet
Multichannel sequences Not checked yet Not checked yet
Contact enrichment Not checked yet Not checked yet
Intent signals Not checked yet Not checked yet
Our review
Pros
  • Free plan includes 40 monthly credits, one seat, and browser extension access
  • Searches contact and company data with direct dials, intent, and technographics
  • Connects to major CRMs and offers API prospecting and enrichment workflows
  • Conditional sequences can branch and stop when a reply arrives.
  • Email warm-up is included with every mailbox across listed plans.
  • Connects with major CRMs, calendars, Zapier, Make, and an API.
Cons
  • Free plan is limited to 40 credits per month and one seat
  • Paid plans use credits, while published plan details do not state prices
  • Detailed outreach sequencing is not specified among the core capabilities
  • Paid plans have different contact, mailbox, and workspace limits.
  • Paid connected email accounts are capped at 400 emails per day.
  • Multichannel workflows may be more than email-only teams need.
Our verdict

Lusha is a B2B sales intelligence platform for sales, marketing, recruiting, and revenue operations teams that need contact and company information for prospecting. It supports contact and company search, verified email and phone details,…

Read the review →

Reply.io brings prospect outreach and follow-up into one sales engagement platform for founders, sales teams, SDRs, marketers, and agencies. Teams can automate email sequences and add LinkedIn, calls, SMS, WhatsApp, and task steps, with…

Read the review →
  1. LushaBdr Tools 8.7Free plan
  2. Reply.ioBdr Tools 8.414-day trial

Strengths and trade-offs

  • Lusha — where it wins

    • Free plan includes 40 monthly credits, one seat, and browser extension access
    • Searches contact and company data with direct dials, intent, and technographics
    • Connects to major CRMs and offers API prospecting and enrichment workflows

    Where it doesn't

    • Free plan is limited to 40 credits per month and one seat
    • Paid plans use credits, while published plan details do not state prices
    • Detailed outreach sequencing is not specified among the core capabilities

  • Reply.io — where it wins

    • Conditional sequences can branch and stop when a reply arrives.
    • Email warm-up is included with every mailbox across listed plans.
    • Connects with major CRMs, calendars, Zapier, Make, and an API.

    Where it doesn't

    • Paid plans have different contact, mailbox, and workspace limits.
    • Paid connected email accounts are capped at 400 emails per day.
    • Multichannel workflows may be more than email-only teams need.

More comparisons

All bdr tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update