LoyaltyLion vs TrueLoyal

LoyaltyLion8.5Visit TrueLoyal6.7Visit

Higher score LoyaltyLion #3 in Loyalty Program Software 8.5/10 Free plan · paid from $199/mo · 14-day trial Free plan✓ 5 of 6 features Visit LoyaltyLion

vs

TrueLoyal #8 in Loyalty Program Software 6.7/10 Pricing on request Free plan✓ 5 of 6 features Visit TrueLoyal

• LoyaltyLion fits best

  Shopify brands needing advanced loyalty flows

• TrueLoyal fits best

  Brands wanting free, mobile-first loyalty features

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Side by side

Feature	LoyaltyLion 8.5/10 Visit ↗	TrueLoyal 6.7/10 Visit ↗
At a glance
Editor score	8.5	6.7
Ranking	#3 in Loyalty Program Software	#8 in Loyalty Program Software
Best for	Shopify brands needing advanced loyalty flows	Brands wanting free, mobile-first loyalty features
Pricing model	Free plan + paid	Paid
Starting price	$199/mo	Not published
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	9 integrations	17 integrations
Features LoyaltyLion 5/6 · TrueLoyal 5/6
Tiered rewards	✓	✓
Referral programs	✓	✓
Lifecycle automation	✓ (best)	Not published
Customer portal	✓	✓
API access	✓	✓
White-label branding	Not published	✓ (best)
Specs
Member limit	Not published	Not published
Our review
Pros	Flexible VIP tiers, referral rules, challenges, and earning actions Headless API supports custom storefronts, apps, and POS integrations Shopify, Klaviyo, wallet, subscription, and support-tool integrations	Free plan supports up to 500 loyalty members White-labeled mobile apps for iOS and Android Points, referrals, segmentation, gamification, and churn prediction
Cons	The free plan is aimed at stores processing 400 orders or fewer monthly Classic costs $199 per month and includes 500 orders Advanced and Plus use custom pricing	Additional charges may apply beyond 500 loyalty members Paid plans require a custom quote Its wide feature set may be more than simple programs need
Our verdict	LoyaltyLion is a customer loyalty and rewards platform for ecommerce brands, with particular fit for businesses using Shopify, Shopify Plus, or Shopify POS. It supports points and rewards for purchases, account creation, birthdays,… Read the review →	TrueLoyal is loyalty program software for consumer brands selling through ecommerce, retail stores, distributors, and third-party retailers. It brings rewards, points, VIP tiers, promotions, milestones, personalized earning rules,… Read the review →

Strengths and trade-offs

• LoyaltyLion — where it wins

  • Flexible VIP tiers, referral rules, challenges, and earning actions
  • Headless API supports custom storefronts, apps, and POS integrations
  • Shopify, Klaviyo, wallet, subscription, and support-tool integrations

  Where it doesn't

  • The free plan is aimed at stores processing 400 orders or fewer monthly
  • Classic costs $199 per month and includes 500 orders
  • Advanced and Plus use custom pricing

• TrueLoyal — where it wins

  • Free plan supports up to 500 loyalty members
  • White-labeled mobile apps for iOS and Android
  • Points, referrals, segmentation, gamification, and churn prediction

  Where it doesn't

  • Additional charges may apply beyond 500 loyalty members
  • Paid plans require a custom quote
  • Its wide feature set may be more than simple programs need

• LoyaltyLion8.5/10 · Free plan · paid from $199/mo · 14-day trial

  A strong fit for Shopify brands that need advanced loyalty rules and automation.

  Visit LoyaltyLionFull verdict →
• TrueLoyal6.7/10 · Pricing on request

  A free, mobile-first loyalty platform with points, referrals, segmentation, and APIs.

  Visit TrueLoyalFull verdict →