TrueLoyal
Omnichannel loyalty software for consumer brands.
At a glance
- Editor score6.9 / 10
- PricingPricing on request
- Best forBrands wanting free, mobile-first loyalty features
- Free planYes
- Tiered rewardsYes
- Facts checked19 Sep 2026
Where it wins
- Free plan supports up to 500 loyalty members
- White-labeled mobile apps for iOS and Android
- Points, referrals, segmentation, gamification, and churn prediction
Where it doesn't
- Additional charges may apply beyond 500 loyalty members
- Paid plans require a custom quote
- Its wide feature set may be more than simple programs need
Our verdict on TrueLoyal
TrueLoyal is loyalty program software for consumer brands selling through ecommerce, retail stores, distributors, and third-party retailers. It brings rewards, points, VIP tiers, promotions, milestones, personalized earning rules, referrals, receipt scanning, segmentation, reviews, user-generated content, communities, and gamified engagement into one platform. Brands can offer loyalty experiences through the web, iOS, Android, and API, including a white-labeled mobile app with brand customization. The free plan supports up to 500 loyalty members, making TrueLoyal a practical starting point for brands that want mobile-first loyalty capabilities without an initial subscription price.
Pricing is structured around a Free plan for up to 500 loyalty members, with additional charges potentially applying beyond that limit. Paid plans use custom quotes rather than published tier prices. The platform connects with ecommerce, CRM, ERP, POS, review, and marketing systems through integrations including Shopify, BigCommerce, Magento, Salesforce, VTEX, Oracle NetSuite, Clover, Klaviyo, HubSpot, Mailchimp, and Attentive. REST API access and webhooks support loyalty data synchronization, while automated email and on-site notifications extend member communication. This combination suits brands that need loyalty data to move between commerce and marketing systems rather than remain in a standalone program.
TrueLoyal’s strongest differentiator is breadth: purchase-based rewards sit alongside receipt scanning for offline channels, customer advocacy, communities, missions, challenges, streaks, and AI-powered churn prediction. Segmentation can use purchase, behavior, preference, and profile data, giving brands several ways to tailor earning and engagement rules. That scope is a good fit for consumer brands managing multiple channels or wanting loyalty to support community and retention work. Smaller businesses seeking only a basic points-and-rewards program may find the feature range unnecessary and should compare simpler alternatives. TrueLoyal is the better choice when mobile delivery, integrations, offline purchase capture, and richer engagement mechanics matter together.
TrueLoyal pricing
All 1 TrueLoyal plans and prices →
TrueLoyal fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Member limit | Not verified |
| Tiered rewards | Yes |
| Referral programs | Yes |
| Lifecycle automation | Not verified |
| Customer portal | Yes |
| API access | Yes |
| White-label branding | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Integrations | 17 integrations: Shopify, BigCommerce, Magento, Salesforce, VTEX, Oracle NetSuite … |
| Pricing | Pricing on request (source) |
| Website | trueloyal.com |
| Facts checked | 19 Sep 2026 |
TrueLoyal integrations
TrueLoyal lists 17 integrations on its own site.
- Shopify
- BigCommerce
- Magento
- Salesforce
- VTEX
- Oracle NetSuite
- Hootsuite
- Bazaarvoice
- Clover
- Iterable
- Lightspeed
- Klaviyo
- HubSpot
- Mailchimp
- Attentive
- Zapier
- WooCommerce
Alternatives to TrueLoyal
- Oracle Loyalty CloudA broad loyalty suite for organizations already invested in Oracle and connected commerce systems.5.9
- Salesforce Loyalty ManagementA Salesforce-centered loyalty suite for large organizations with complex program needs.6.9
- LoyaltyLionA strong fit for Shopify brands that need advanced loyalty rules and automation.8.9
See all TrueLoyal alternatives →
Used TrueLoyal? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used TrueLoyal for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
TrueLoyal is listed in our Loyalty Program Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/trueloyal/"><img src="https://www.itechguides.com/best/badge/trueloyal.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes a score or a verdict. How we rank.