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Head-to-head · Merchant Marketing Software

Listrak vs Attentive

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Listrak #4 in Merchant Marketing Software 8.6/10 Pricing on request ✓ 0 of 4 features Visit Listrak
Attentive #7 in Merchant Marketing Software 8.3/10 Pricing on request ✓ 0 of 4 features Visit Attentive

Listrak leads on 0 checks, Attentive on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreListrak · 8.6/10

Listrak scores higher on our rubric for merchant marketing software: 8.6 against 8.3 out of 10; our editors rank them #4 and #7.

Listrak is the better fit for retailers coordinating cross-channel customer journeys. Attentive is the better fit for brands prioritizing SMS, MMS, and subscriber replies.

  • Listrak fits best

    Retailers coordinating cross-channel customer journeys

  • Attentive fits best

    Brands prioritizing SMS, MMS, and subscriber replies

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Listrak 8.6/10 Visit ↗ Attentive 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #4 in Merchant Marketing Software #7 in Merchant Marketing Software
Best for Retailers coordinating cross-channel customer journeys Brands prioritizing SMS, MMS, and subscriber replies
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Tickets, Docs · 24/7 Email, Phone, Docs
Compliance GDPR SOC 2, GDPR, SSO/SAML, 2FA
Integrations 10 integrations 150+ integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Listrak 0/4 · Attentive 0/4
Email campaigns Not checked yet Not checked yet
SMS campaigns Not checked yet Not checked yet
Campaign automation Not checked yet Not checked yet
Loyalty programs Not checked yet Not checked yet
Specs
Marketing channels Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Our review
Pros
  • Orchestrates branching journeys with real-time triggers across channels
  • Combines behavioral and predictive segmentation with scoring and recommendations
  • Unifies customer profiles and reports campaign, deliverability, and revenue metrics
  • Coordinates SMS, MMS, RCS, email, and push campaigns.
  • Combines automated journeys with dynamic and manual segmentation.
  • Supports subscriber replies, compliance workflows, and 150 integrations.
Cons
  • Pricing requires contacting sales
  • Its broad feature set may exceed the needs of teams seeking email-only tools
  • Connecting custom systems may require REST APIs, JavaScript, or webhooks
  • No free plan; pricing is tailored rather than published as fixed plans.
  • No public subscriber or message quotas to guide cost planning.
  • Not positioned for small teams seeking a self-serve entry tier.
Our verdict

Listrak is a cloud marketing automation platform for retailers and ecommerce brands, particularly mid-market and enterprise teams coordinating customer engagement across the lifecycle. It brings email, SMS, push, web, social, and RCS into…

Read the review →

Attentive is a cloud-based messaging platform for consumer brands, with SMS, MMS, RCS, email, and push campaigns alongside automated journeys, audience segmentation, analytics, and subscriber replies. It suits mid-market and enterprise…

Read the review →
  1. ListrakMerchant Marketing Software 8.6Pricing on request
  2. AttentiveMerchant Marketing Software 8.3Pricing on request

Strengths and trade-offs

  • Listrak — where it wins

    • Orchestrates branching journeys with real-time triggers across channels
    • Combines behavioral and predictive segmentation with scoring and recommendations
    • Unifies customer profiles and reports campaign, deliverability, and revenue metrics

    Where it doesn't

    • Pricing requires contacting sales
    • Its broad feature set may exceed the needs of teams seeking email-only tools
    • Connecting custom systems may require REST APIs, JavaScript, or webhooks

  • Attentive — where it wins

    • Coordinates SMS, MMS, RCS, email, and push campaigns.
    • Combines automated journeys with dynamic and manual segmentation.
    • Supports subscriber replies, compliance workflows, and 150 integrations.

    Where it doesn't

    • No free plan; pricing is tailored rather than published as fixed plans.
    • No public subscriber or message quotas to guide cost planning.
    • Not positioned for small teams seeking a self-serve entry tier.
  • Listrak8.6/10 · Pricing on request

    A broad retail marketing suite for coordinating data-driven customer journeys across channels.

    Visit ListrakFull verdict →
  • Attentive8.3/10 · Pricing on request

    A cross-channel messaging platform for brands that prioritize SMS and subscriber replies.

    Visit AttentiveFull verdict →

More comparisons

All merchant marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update