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Head-to-head · Merchant Marketing Software

Bloomreach Engagement vs Listrak

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Bloomreach Engagement #3 in Merchant Marketing Software 8.7/10 Pricing on request ✓ 0 of 4 features Visit Bloomreach
Listrak #4 in Merchant Marketing Software 8.6/10 Pricing on request ✓ 0 of 4 features Visit Listrak

Bloomreach Engagement leads on 0 checks, Listrak on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBloomreach Engagement · 8.7/10

Bloomreach Engagement scores higher on our rubric for merchant marketing software: 8.7 against 8.6 out of 10; our editors rank them #3 and #4.

Bloomreach Engagement is the better fit for mid-market and enterprise teams needing orchestration. Listrak is the better fit for retailers coordinating cross-channel customer journeys.

  • Bloomreach Engagement fits best

    Mid-market and enterprise teams needing orchestration

  • Listrak fits best

    Retailers coordinating cross-channel customer journeys

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Side by side

Feature Bloomreach Engagement 8.7/10 Visit ↗ Listrak 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #3 in Merchant Marketing Software #4 in Merchant Marketing Software
Best for Mid-market and enterprise teams needing orchestration Retailers coordinating cross-channel customer journeys
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Docs Email, Live chat, Phone, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 175+ integrations 10 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Bloomreach Engagement 0/4 · Listrak 0/4
Email campaigns Not checked yet Not checked yet
SMS campaigns Not checked yet Not checked yet
Campaign automation Not checked yet Not checked yet
Loyalty programs Not checked yet Not checked yet
Specs
Marketing channels Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Our review
Pros
  • Build branching, multi-step journeys with email, SMS and push actions
  • Combine audience segmentation with web and app personalization
  • Connect through 175 integrations, APIs, SDKs and webhooks
  • Orchestrates branching journeys with real-time triggers across channels
  • Combines behavioral and predictive segmentation with scoring and recommendations
  • Unifies customer profiles and reports campaign, deliverability, and revenue metrics
Cons
  • No free plan is listed
  • Pricing is customized around volume, catalog size and event usage
  • The breadth of channels and data tools may exceed simpler campaign needs
  • Pricing requires contacting sales
  • Its broad feature set may exceed the needs of teams seeking email-only tools
  • Connecting custom systems may require REST APIs, JavaScript, or webhooks
Our verdict

Bloomreach Engagement is a cloud marketing automation platform for brands and enterprises that need to coordinate customer data, campaigns and personalization. Its tools cover automated email, visual customer journeys, audience…

Read the review →

Listrak is a cloud marketing automation platform for retailers and ecommerce brands, particularly mid-market and enterprise teams coordinating customer engagement across the lifecycle. It brings email, SMS, push, web, social, and RCS into…

Read the review →
  1. Bloomreach EngagementMerchant Marketing Software 8.7Pricing on request
  2. ListrakMerchant Marketing Software 8.6Pricing on request

Strengths and trade-offs

  • Bloomreach Engagement — where it wins

    • Build branching, multi-step journeys with email, SMS and push actions
    • Combine audience segmentation with web and app personalization
    • Connect through 175 integrations, APIs, SDKs and webhooks

    Where it doesn't

    • No free plan is listed
    • Pricing is customized around volume, catalog size and event usage
    • The breadth of channels and data tools may exceed simpler campaign needs

  • Listrak — where it wins

    • Orchestrates branching journeys with real-time triggers across channels
    • Combines behavioral and predictive segmentation with scoring and recommendations
    • Unifies customer profiles and reports campaign, deliverability, and revenue metrics

    Where it doesn't

    • Pricing requires contacting sales
    • Its broad feature set may exceed the needs of teams seeking email-only tools
    • Connecting custom systems may require REST APIs, JavaScript, or webhooks
  • Bloomreach Engagement8.7/10 · Pricing on request

    A broad customer-marketing platform for teams coordinating data, journeys and messaging.

    Visit BloomreachFull verdict →
  • Listrak8.6/10 · Pricing on request

    A broad retail marketing suite for coordinating data-driven customer journeys across channels.

    Visit ListrakFull verdict →

More comparisons

All merchant marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update