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Head-to-head · Merchant Marketing Software

Listrak vs Ometria

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Listrak #4 in Merchant Marketing Software 8.6/10 Pricing on request ✓ 0 of 4 features Visit Listrak
Ometria #5 in Merchant Marketing Software 8.5/10 Pricing on request ✓ 1 of 4 features Visit Ometria

Listrak leads on 0 checks, Ometria on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreListrak · 8.6/10
  • Most featuresOmetria · 1 of 4

Listrak scores higher on our rubric for merchant marketing software: 8.6 against 8.5 out of 10; our editors rank them #4 and #5.

Listrak is the better fit for retailers coordinating cross-channel customer journeys. Ometria is the better fit for retailers combining campaigns, loyalty, and customer data.

  • Listrak fits best

    Retailers coordinating cross-channel customer journeys

  • Ometria fits best

    Retailers combining campaigns, loyalty, and customer data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Listrak 8.6/10 Visit ↗ Ometria 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #4 in Merchant Marketing Software #5 in Merchant Marketing Software
Best for Retailers coordinating cross-channel customer journeys Retailers combining campaigns, loyalty, and customer data
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Tickets, Docs · 24/7 Live chat, Phone, Tickets, Docs
Compliance GDPR ISO 27001, GDPR
Integrations 10 integrations 11 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Listrak 0/4 · Ometria 1/4
Email campaigns Not checked yet Not checked yet
SMS campaigns Not checked yet Not checked yet
Campaign automation Not checked yet Not checked yet
Loyalty programs Not checked yet ✓ (best)
Specs
Marketing channels Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Our review
Pros
  • Orchestrates branching journeys with real-time triggers across channels
  • Combines behavioral and predictive segmentation with scoring and recommendations
  • Unifies customer profiles and reports campaign, deliverability, and revenue metrics
  • Unifies customer profiles and resolves identities across data sources
  • Orchestrates campaigns across email, SMS, push, ads, and direct mail
  • Combines advanced segmentation with loyalty personalization
Cons
  • Pricing requires contacting sales
  • Its broad feature set may exceed the needs of teams seeking email-only tools
  • Connecting custom systems may require REST APIs, JavaScript, or webhooks
  • Pricing requires a conversation with the vendor
  • Designed for mid-market and enterprise rather than smaller retailers
  • 24/7 support is not offered
Our verdict

Listrak is a cloud marketing automation platform for retailers and ecommerce brands, particularly mid-market and enterprise teams coordinating customer engagement across the lifecycle. It brings email, SMS, push, web, social, and RCS into…

Read the review →

Ometria is a cloud customer data and experience platform for retail brands, aimed at mid-market and enterprise retailers that want customer profiles, marketing campaigns, and loyalty activity in one system. It ingests data from ecommerce…

Read the review →
  1. ListrakMerchant Marketing Software 8.6Pricing on request
  2. OmetriaMerchant Marketing Software 8.5Pricing on request

Strengths and trade-offs

  • Listrak — where it wins

    • Orchestrates branching journeys with real-time triggers across channels
    • Combines behavioral and predictive segmentation with scoring and recommendations
    • Unifies customer profiles and reports campaign, deliverability, and revenue metrics

    Where it doesn't

    • Pricing requires contacting sales
    • Its broad feature set may exceed the needs of teams seeking email-only tools
    • Connecting custom systems may require REST APIs, JavaScript, or webhooks

  • Ometria — where it wins

    • Unifies customer profiles and resolves identities across data sources
    • Orchestrates campaigns across email, SMS, push, ads, and direct mail
    • Combines advanced segmentation with loyalty personalization

    Where it doesn't

    • Pricing requires a conversation with the vendor
    • Designed for mid-market and enterprise rather than smaller retailers
    • 24/7 support is not offered
  • Listrak8.6/10 · Pricing on request

    A broad retail marketing suite for coordinating data-driven customer journeys across channels.

    Visit ListrakFull verdict →
  • Ometria8.5/10 · Pricing on request

    Unifies retail customer data for segmentation, loyalty, personalization, and cross-channel campaigns.

    Visit OmetriaFull verdict →

More comparisons

All merchant marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update