Listrak vs Sailthru

Listrak8.6Visit SSailthru8.2Visit

Higher score Listrak #4 in Merchant Marketing Software 8.6/10 Pricing on request ✓ 0 of 4 features Visit Listrak

vs

S Sailthru #8 in Merchant Marketing Software 8.2/10 Pricing on request ✓ 0 of 4 features Visit Sailthru

• Listrak fits best

  Retailers coordinating cross-channel customer journeys

• Sailthru fits best

  Mid-market and enterprise lifecycle marketing teams

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Side by side

Feature	Listrak 8.6/10 Visit ↗	SSailthru 8.2/10 Visit ↗
At a glance
Editor score	8.6	8.2
Ranking	#4 in Merchant Marketing Software	#8 in Merchant Marketing Software
Best for	Retailers coordinating cross-channel customer journeys	Mid-market and enterprise lifecycle marketing teams
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Phone, Tickets, Docs · 24/7	Tickets, Docs
Compliance	GDPR	SOC 2, SSO/SAML, 2FA
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Listrak 0/4 · Sailthru 0/4
Email campaigns	Not checked yet	Not checked yet
SMS campaigns	Not checked yet	Not checked yet
Campaign automation	Not checked yet	Not checked yet
Loyalty programs	Not checked yet	Not checked yet
Specs
Marketing channels	Not checked yet	Not checked yet
Ecommerce integrations	Not checked yet	Not checked yet
Our review
Pros	Orchestrates branching journeys with real-time triggers across channels Combines behavioral and predictive segmentation with scoring and recommendations Unifies customer profiles and reports campaign, deliverability, and revenue metrics	Coordinates email, SMS, push, in-app, and web messaging Uses behavioral, interest, and purchase data for audience creation Combines automated journeys with predictive insights and analytics
Cons	Pricing requires contacting sales Its broad feature set may exceed the needs of teams seeking email-only tools Connecting custom systems may require REST APIs, JavaScript, or webhooks	Pricing is handled through sales rather than published self-serve plans Broad channel coverage may exceed the needs of email-only teams Implementation relies on APIs and mobile SDKs for some data and event workflows
Our verdict	Listrak is a cloud marketing automation platform for retailers and ecommerce brands, particularly mid-market and enterprise teams coordinating customer engagement across the lifecycle. It brings email, SMS, push, web, social, and RCS into… Read the review →	Sailthru is a cross-channel marketing platform from Zeta Global for media, publishing, and retail brands. It brings personalized email together with SMS, mobile push, in-app, and web campaigns, using unified customer profiles and… Read the review →

Strengths and trade-offs

• Listrak — where it wins

  • Orchestrates branching journeys with real-time triggers across channels
  • Combines behavioral and predictive segmentation with scoring and recommendations
  • Unifies customer profiles and reports campaign, deliverability, and revenue metrics

  Where it doesn't

  • Pricing requires contacting sales
  • Its broad feature set may exceed the needs of teams seeking email-only tools
  • Connecting custom systems may require REST APIs, JavaScript, or webhooks

• Sailthru — where it wins

  • Coordinates email, SMS, push, in-app, and web messaging
  • Uses behavioral, interest, and purchase data for audience creation
  • Combines automated journeys with predictive insights and analytics

  Where it doesn't

  • Pricing is handled through sales rather than published self-serve plans
  • Broad channel coverage may exceed the needs of email-only teams
  • Implementation relies on APIs and mobile SDKs for some data and event workflows

• Listrak8.6/10 · Pricing on request

  A broad retail marketing suite for coordinating data-driven customer journeys across channels.

  Visit ListrakFull verdict →
• SSailthru8.2/10 · Pricing on request

  A multichannel lifecycle platform for teams coordinating personalized customer messaging.

  Visit SailthruFull verdict →