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Head-to-head · Audience Analytics Software

Ipsos iris vs Quantcast

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Ipsos iris #5 in Audience Analytics Software 9.0/10 Pricing on request ✓ 4 of 4 features Visit Ipsos iris
Quantcast #8 in Audience Analytics Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 0 of 4 features Visit Quantcast

Ipsos iris leads on 0 checks, Quantcast on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIpsos iris · 9.0/10
  • Free planonly Quantcast
  • Free trialonly Quantcast
  • Most featuresIpsos iris · 4 of 4

Ipsos iris scores higher on our rubric for audience analytics software: 9.0 against 8.7 out of 10; our editors rank them #5 and #8.

Quantcast offers free plan; Ipsos iris doesn't.

Ipsos iris is the better fit for national digital audience measurement programs. Quantcast is the better fit for teams tying audience insights to ad outcomes.

  • Ipsos iris fits best

    National digital audience measurement programs

  • Quantcast fits best

    Teams tying audience insights to ad outcomes

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Side by side

Feature Ipsos iris 9.0/10 Visit ↗ Quantcast 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #5 in Audience Analytics Software #8 in Audience Analytics Software
Best for National digital audience measurement programs Teams tying audience insights to ad outcomes
Pricing model Paid Free plan + paid
Starting price Pricing on request Free plan · 30-day trial
Free plan — ✓ (best)
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web
Support Email Docs
Compliance GDPR GDPR
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Ipsos iris 4/4 · Quantcast 0/4
Psychographic data ✓ (best) Not checked yet
Media measurement ✓ (best) Not checked yet
Social audience data ✓ (best) Not checked yet
Survey and attitudes ✓ (best) Not checked yet
Specs
Geographic scope National Not checked yet
Audience refresh Daily Not checked yet
Our review
Pros
  • Combines representative panel data with site-centric measurement
  • Daily reporting covers reach, time spent, video and audience segments
  • Offers website tagging, app SDK, respondent data and API access
  • Combines demographic, behavioral, and contextual audience analysis
  • Supports planning, activation, attribution, and ROAS reporting
  • Offers first-party data onboarding, APIs, and data integrations
Cons
  • Focused on UK audience measurement
  • Pricing is by contact with sales rather than standard published plans
  • Website tagging and app SDK measurement require implementation
  • Advertising uses dynamic CPM-based campaign pricing rather than fixed plans
  • Campaign pricing may be less straightforward to budget
  • Support channels listed are documentation
Our verdict

For media agencies, media owners and advertisers, Ipsos iris measures UK online audiences across websites and apps on computers, smartphones and tablets. It combines a representative panel with site-centric measurement, covering audience…

Read the review →

Quantcast brings audience measurement and advertising workflows together for publishers, brands, agencies, and performance marketers. Its audience insights cover demographic, behavioral, and contextual analysis, with planning, targeting,…

Read the review →
  1. Ipsos irisAudience Analytics Software 9.0Pricing on request
  2. QuantcastAudience Analytics Software 8.7Free plan · 30-day trial

Strengths and trade-offs

  • Ipsos iris — where it wins

    • Combines representative panel data with site-centric measurement
    • Daily reporting covers reach, time spent, video and audience segments
    • Offers website tagging, app SDK, respondent data and API access

    Where it doesn't

    • Focused on UK audience measurement
    • Pricing is by contact with sales rather than standard published plans
    • Website tagging and app SDK measurement require implementation

  • Quantcast — where it wins

    • Combines demographic, behavioral, and contextual audience analysis
    • Supports planning, activation, attribution, and ROAS reporting
    • Offers first-party data onboarding, APIs, and data integrations

    Where it doesn't

    • Advertising uses dynamic CPM-based campaign pricing rather than fixed plans
    • Campaign pricing may be less straightforward to budget
    • Support channels listed are documentation

Ipsos iris vs Quantcast: questions

Which is better for audience analytics software, Ipsos iris or Quantcast?

Ipsos iris scores higher on our rubric for audience analytics software: 9.0 against 8.7 out of 10; our editors rank them #5 and #8.

How do Ipsos iris and Quantcast compare?

Of the 5 checks we put side by side, Ipsos iris leads on none, Quantcast on 1, and 4 are level. Free plan only on Quantcast.

Do Ipsos iris and Quantcast have a free plan?

Ipsos iris: No. Quantcast: Yes.

More comparisons

All audience analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update