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Head-to-head · Ad Verification Software

Integral Ad Science vs Adloox

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Integral Ad Science #2 in Ad Verification Software 8.6/10 Pricing on request ✓ 0 of 2 features Visit site
Adloox #6 in Ad Verification Software 7.6/10 Pricing on request ✓ 2 of 2 features Visit Adloox

Integral Ad Science leads on 0 checks, Adloox on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIntegral Ad Science · 8.6/10
  • Most featuresAdloox · 2 of 2

Integral Ad Science scores higher on our rubric for ad verification software: 8.6 against 7.6 out of 10; our editors rank them #2 and #6.

Integral Ad Science is the better fit for teams pairing verification with contextual targeting. Adloox is the better fit for display and video buyers needing measurement and blocking.

  • Integral Ad Science fits best

    Teams pairing verification with contextual targeting

  • Adloox fits best

    Display and video buyers needing measurement and blocking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Integral Ad Science 8.6/10 Visit ↗ Adloox 7.6/10 Visit ↗
At a glance
Editor score 8.6 7.6
Ranking #2 in Ad Verification Software #6 in Ad Verification Software
Best for Teams pairing verification with contextual targeting Display and video buyers needing measurement and blocking
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email
Integrations 4 integrations 6 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Integral Ad Science 0/2 · Adloox 2/2
Viewability measurement Not checked yet ✓ (best)
Invalid traffic measurement Not checked yet ✓ (best)
Specs
Brand safety controls Not checked yet Custom
Supported ad formats Not checked yet Display, video
Measurement standards Not checked yet Media Rating Council (MRC) accreditation; IAB and custom viewability standards
Ad platform integrations Not checked yet Google Display & Video 360, Microsoft Xandr, Amazon Ads, The Trade Desk, PubMatic, Equativ
Our review
Pros
  • Detects ad fraud and provides brand safety and suitability controls.
  • Measures viewability across screens and devices.
  • Adds contextual and audience targeting with automated segment optimization.
  • Measures viewability and exposure time across desktop and mobile display and video
  • Combines contextual brand-safety controls with invalid-traffic filtration
  • Offers pre-bid segments and reporting across six named integrations
Cons
  • Pricing is handled through sales rather than a self-serve plan.
  • No free plan is offered.
  • Listed support is documentation, which may not suit teams seeking other channels.
  • Standard platform pricing is not published; prospects are directed to book a demo
  • Documented ad-format coverage is limited to display and video
  • Support is listed by email, with no other channel specified
Our verdict

Integral Ad Science (IAS) provides digital advertising measurement, verification, targeting, and optimization for advertisers, agencies, publishers, and technology partners. Its verification capabilities address ad fraud, brand safety,…

Read the review →

Adloox is a digital ad verification and campaign measurement product for advertisers, agencies and publishers, particularly mid-market and enterprise teams buying display and video. Its toolkit covers viewability and exposure time,…

Read the review →
  1. Integral Ad ScienceAd Verification Software 8.6Pricing on request
  2. AdlooxAd Verification Software 7.6Pricing on request

Strengths and trade-offs

  • Integral Ad Science — where it wins

    • Detects ad fraud and provides brand safety and suitability controls.
    • Measures viewability across screens and devices.
    • Adds contextual and audience targeting with automated segment optimization.

    Where it doesn't

    • Pricing is handled through sales rather than a self-serve plan.
    • No free plan is offered.
    • Listed support is documentation, which may not suit teams seeking other channels.

  • Adloox — where it wins

    • Measures viewability and exposure time across desktop and mobile display and video
    • Combines contextual brand-safety controls with invalid-traffic filtration
    • Offers pre-bid segments and reporting across six named integrations

    Where it doesn't

    • Standard platform pricing is not published; prospects are directed to book a demo
    • Documented ad-format coverage is limited to display and video
    • Support is listed by email, with no other channel specified
  • Integral Ad Science8.6/10 · Pricing on request

    Ad verification paired with contextual targeting, audience insights, and campaign optimization.

    Visit siteFull verdict →
  • Adloox7.6/10 · Pricing on request

    Adloox combines display and video verification with pre-bid controls and campaign reporting.

    Visit AdlooxFull verdict →

More comparisons

All ad verification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update