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Head-to-head · Ad Verification Software

HUMAN Security vs Adloox

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score HUMAN Security #3 in Ad Verification Software 8.4/10 Pricing on request ✓ 2 of 2 features Visit HUMAN Security
Adloox #6 in Ad Verification Software 7.6/10 Pricing on request ✓ 2 of 2 features Visit Adloox

HUMAN Security leads on 0 checks, Adloox on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHUMAN Security · 8.4/10

HUMAN Security scores higher on our rubric for ad verification software: 8.4 against 7.6 out of 10; our editors rank them #3 and #6.

HUMAN Security is the better fit for buyers prioritizing explainable, multi-format verification. Adloox is the better fit for display and video buyers needing measurement and blocking.

  • HUMAN Security fits best

    Buyers prioritizing explainable, multi-format verification

  • Adloox fits best

    Display and video buyers needing measurement and blocking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature HUMAN Security 8.4/10 Visit ↗ Adloox 7.6/10 Visit ↗
At a glance
Editor score 8.4 7.6
Ranking #3 in Ad Verification Software #6 in Ad Verification Software
Best for Buyers prioritizing explainable, multi-format verification Display and video buyers needing measurement and blocking
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Email · 24/7 Email
Integrations 2 integrations 6 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features HUMAN Security 2/2 · Adloox 2/2
Viewability measurement ✓ ✓
Invalid traffic measurement ✓ ✓
Specs
Brand safety controls Custom Custom
Supported ad formats desktop, mobile web, mobile in-app, connected TV (CTV), audio Display, video
Measurement standards Not checked yet Media Rating Council (MRC) accreditation; IAB and custom viewability standards
Ad platform integrations AdRoll; OpenX Google Display & Video 360, Microsoft Xandr, Amazon Ads, The Trade Desk, PubMatic, Equativ
Our review
Pros
  • Combines invalid-traffic detection, suitability, and viewability measurement
  • Reason codes and URL-level visibility make verification decisions explainable
  • Supports pre-bid filtration and post-bid measurement across multiple formats
  • Measures viewability and exposure time across desktop and mobile display and video
  • Combines contextual brand-safety controls with invalid-traffic filtration
  • Offers pre-bid segments and reporting across six named integrations
Cons
  • Only AdRoll and OpenX are listed as integrations
  • Pricing requires contacting sales
  • Cloud deployment and web or API access may not suit every workflow
  • Standard platform pricing is not published; prospects are directed to book a demo
  • Documented ad-format coverage is limited to display and video
  • Support is listed by email, with no other channel specified
Our verdict

HUMAN Ad Integrity Suite brings invalid-traffic detection, brand safety and suitability classification, and viewability measurement into one verification framework. HUMAN describes the product for brands and agencies, and also markets its…

Read the review →

Adloox is a digital ad verification and campaign measurement product for advertisers, agencies and publishers, particularly mid-market and enterprise teams buying display and video. Its toolkit covers viewability and exposure time,…

Read the review →
  1. HUMAN SecurityAd Verification Software 8.4Pricing on request
  2. AdlooxAd Verification Software 7.6Pricing on request

Strengths and trade-offs

  • HUMAN Security — where it wins

    • Combines invalid-traffic detection, suitability, and viewability measurement
    • Reason codes and URL-level visibility make verification decisions explainable
    • Supports pre-bid filtration and post-bid measurement across multiple formats

    Where it doesn't

    • Only AdRoll and OpenX are listed as integrations
    • Pricing requires contacting sales
    • Cloud deployment and web or API access may not suit every workflow

  • Adloox — where it wins

    • Measures viewability and exposure time across desktop and mobile display and video
    • Combines contextual brand-safety controls with invalid-traffic filtration
    • Offers pre-bid segments and reporting across six named integrations

    Where it doesn't

    • Standard platform pricing is not published; prospects are directed to book a demo
    • Documented ad-format coverage is limited to display and video
    • Support is listed by email, with no other channel specified

More comparisons

All ad verification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update