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Head-to-head · Ad Verification Software

DoubleVerify vs Adloox

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score DoubleVerify #1 in Ad Verification Software 8.8/10 Pricing on request ✓ 0 of 2 features Visit DoubleVerify
Adloox #6 in Ad Verification Software 7.6/10 Pricing on request ✓ 2 of 2 features Visit Adloox

DoubleVerify leads on 0 checks, Adloox on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDoubleVerify · 8.8/10
  • Most featuresAdloox · 2 of 2

DoubleVerify scores higher on our rubric for ad verification software: 8.8 against 7.6 out of 10; our editors rank them #1 and #6.

DoubleVerify is the better fit for teams needing broad cross-channel verification. Adloox is the better fit for display and video buyers needing measurement and blocking.

  • DoubleVerify fits best

    Teams needing broad cross-channel verification

  • Adloox fits best

    Display and video buyers needing measurement and blocking

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature DoubleVerify 8.8/10 Visit ↗ Adloox 7.6/10 Visit ↗
At a glance
Editor score 8.8 7.6
Ranking #1 in Ad Verification Software #6 in Ad Verification Software
Best for Teams needing broad cross-channel verification Display and video buyers needing measurement and blocking
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Compliance ISO 27001, SOC 2 GDPR
Integrations 9 integrations 6 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features DoubleVerify 0/2 · Adloox 2/2
Viewability measurement Not checked yet ✓ (best)
Invalid traffic measurement Not checked yet ✓ (best)
Specs
Brand safety controls Not checked yet Custom
Supported ad formats Not checked yet Display, video
Measurement standards Not checked yet Media Rating Council (MRC) accreditation; IAB and custom viewability standards
Ad platform integrations Not checked yet Google Display & Video 360, Microsoft Xandr, Amazon Ads, The Trade Desk, PubMatic, Equativ
Our review
Pros
  • Combines pre-bid and post-bid fraud and invalid-traffic detection
  • Measures viewability, attention, attribution and campaign outcomes
  • Connects social campaign dashboards with major social platforms
  • Measures viewability and exposure time across desktop and mobile display and video
  • Combines contextual brand-safety controls with invalid-traffic filtration
  • Offers pre-bid segments and reporting across six named integrations
Cons
  • Pricing requires contacting sales
  • The breadth of measurement and optimization may exceed single-channel needs
  • Campaign setup and management are centered on the DV Pinnacle platform
  • Standard platform pricing is not published; prospects are directed to book a demo
  • Documented ad-format coverage is limited to display and video
  • Support is listed by email, with no other channel specified
Our verdict

DoubleVerify provides media verification, measurement and optimization for advertisers, agencies, publishers and advertising platforms. It is suited to mid-market and enterprise teams that need oversight across multiple channels and ad…

Read the review →

Adloox is a digital ad verification and campaign measurement product for advertisers, agencies and publishers, particularly mid-market and enterprise teams buying display and video. Its toolkit covers viewability and exposure time,…

Read the review →
  1. DoubleVerifyAd Verification Software 8.8Pricing on request
  2. AdlooxAd Verification Software 7.6Pricing on request

Strengths and trade-offs

  • DoubleVerify — where it wins

    • Combines pre-bid and post-bid fraud and invalid-traffic detection
    • Measures viewability, attention, attribution and campaign outcomes
    • Connects social campaign dashboards with major social platforms

    Where it doesn't

    • Pricing requires contacting sales
    • The breadth of measurement and optimization may exceed single-channel needs
    • Campaign setup and management are centered on the DV Pinnacle platform

  • Adloox — where it wins

    • Measures viewability and exposure time across desktop and mobile display and video
    • Combines contextual brand-safety controls with invalid-traffic filtration
    • Offers pre-bid segments and reporting across six named integrations

    Where it doesn't

    • Standard platform pricing is not published; prospects are directed to book a demo
    • Documented ad-format coverage is limited to display and video
    • Support is listed by email, with no other channel specified
  • DoubleVerify8.8/10 · Pricing on request

    Broad verification and measurement for mid-market and enterprise advertising teams.

    Visit DoubleVerifyFull verdict →
  • Adloox7.6/10 · Pricing on request

    Adloox combines display and video verification with pre-bid controls and campaign reporting.

    Visit AdlooxFull verdict →

More comparisons

All ad verification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update