DoubleVerify vs Integral Ad Science

DoubleVerify8.8Visit IAIntegral Ad Science8.6Visit

Higher score DoubleVerify #1 in Ad Verification Software 8.8/10 Pricing on request ✓ 0 of 2 features Visit DoubleVerify

vs

IA Integral Ad Science #2 in Ad Verification Software 8.6/10 Pricing on request ✓ 0 of 2 features Visit site

• DoubleVerify fits best

  Teams needing broad cross-channel verification

• Integral Ad Science fits best

  Teams pairing verification with contextual targeting

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Side by side

Feature	DoubleVerify 8.8/10 Visit ↗	IAIntegral Ad Science 8.6/10 Visit ↗
At a glance
Editor score	8.8	8.6
Ranking	#1 in Ad Verification Software	#2 in Ad Verification Software
Best for	Teams needing broad cross-channel verification	Teams pairing verification with contextual targeting
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	9 integrations	4 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features DoubleVerify 0/2 · Integral Ad Science 0/2
Viewability measurement	Not checked yet	Not checked yet
Invalid traffic measurement	Not checked yet	Not checked yet
Specs
Brand safety controls	Not checked yet	Not checked yet
Supported ad formats	Not checked yet	Not checked yet
Measurement standards	Not checked yet	Not checked yet
Ad platform integrations	Not checked yet	Not checked yet
Our review
Pros	Combines pre-bid and post-bid fraud and invalid-traffic detection Measures viewability, attention, attribution and campaign outcomes Connects social campaign dashboards with major social platforms	Detects ad fraud and provides brand safety and suitability controls. Measures viewability across screens and devices. Adds contextual and audience targeting with automated segment optimization.
Cons	Pricing requires contacting sales The breadth of measurement and optimization may exceed single-channel needs Campaign setup and management are centered on the DV Pinnacle platform	Pricing is handled through sales rather than a self-serve plan. No free plan is offered. Listed support is documentation, which may not suit teams seeking other channels.
Our verdict	DoubleVerify provides media verification, measurement and optimization for advertisers, agencies, publishers and advertising platforms. It is suited to mid-market and enterprise teams that need oversight across multiple channels and ad… Read the review →	Integral Ad Science (IAS) provides digital advertising measurement, verification, targeting, and optimization for advertisers, agencies, publishers, and technology partners. Its verification capabilities address ad fraud, brand safety,… Read the review →

Strengths and trade-offs

• DoubleVerify — where it wins

  • Combines pre-bid and post-bid fraud and invalid-traffic detection
  • Measures viewability, attention, attribution and campaign outcomes
  • Connects social campaign dashboards with major social platforms

  Where it doesn't

  • Pricing requires contacting sales
  • The breadth of measurement and optimization may exceed single-channel needs
  • Campaign setup and management are centered on the DV Pinnacle platform

• Integral Ad Science — where it wins

  • Detects ad fraud and provides brand safety and suitability controls.
  • Measures viewability across screens and devices.
  • Adds contextual and audience targeting with automated segment optimization.

  Where it doesn't

  • Pricing is handled through sales rather than a self-serve plan.
  • No free plan is offered.
  • Listed support is documentation, which may not suit teams seeking other channels.

• DoubleVerify8.8/10 · Pricing on request

  Broad verification and measurement for mid-market and enterprise advertising teams.

  Visit DoubleVerifyFull verdict →
• IAIntegral Ad Science8.6/10 · Pricing on request

  Ad verification paired with contextual targeting, audience insights, and campaign optimization.

  Visit siteFull verdict →