Integral Ad Science
Integral Ad Science: Ad verification paired with contextual targeting, audience insights, and campaign optimization. Ranked #2 of 11 in Ad Verification Software by our editors (8.6/10); pricing: Pricing on request; best for teams pairing verification with contextual targeting.
At a glance
- Editor score8.6 / 10
- PricingPricing on request
- Best forTeams pairing verification with contextual targeting
- Free planNo
- Facts checked25 Sep 2026
Where it wins
- Detects ad fraud and provides brand safety and suitability controls.
- Measures viewability across screens and devices.
- Adds contextual and audience targeting with automated segment optimization.
Where it doesn't
- Pricing is handled through sales rather than a self-serve plan.
- No free plan is offered.
- Listed support is documentation, which may not suit teams seeking other channels.
Our verdict on Integral Ad Science
Integral Ad Science (IAS) provides digital advertising measurement, verification, targeting, and optimization for advertisers, agencies, publishers, and technology partners. Its verification capabilities address ad fraud, brand safety, suitability, and viewability, while contextual targeting and audience insights extend the product beyond measurement. Advertisers and agencies looking to pair campaign verification with targeting are a natural fit; publishers can use its reporting and optimization capabilities for inventory quality and yield. The product is cloud-based, and the listed platform is web.
IAS's contextual tools classify page content using page-level classification, sentiment, and emotion, allowing segments to be activated before a bid. Teams can create and manage custom contextual segments, use audience insights alongside contextual relevance, and automate optimization toward high-performing contextual segments. These features make IAS relevant to buyers who want verification signals connected to targeting and campaign optimization rather than a verification-only workflow. Publisher inventory reporting and optimization add a separate use case for publishers focused on inventory quality and yield.
The listed DSP integrations are Google Display & Video 360, The Trade Desk, Verizon Media DSP, and Adelphic. Pricing is contact-sales, with no free plan, so prospective buyers should expect a sales conversation rather than choosing from self-serve tiers. Documentation is the listed support channel. IAS is suited to mid-market and enterprise teams that value the combination of verification and contextual targeting and can evaluate a custom commercial arrangement. Teams seeking a free entry point, published plan options, or support channels beyond documentation may prefer to consider alternatives.
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Integral Ad Science pricing
Integral Ad Science fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Viewability measurement | Not verified |
| Brand safety controls | Not verified |
| Invalid traffic measurement | Not verified |
| Supported ad formats | Not verified |
| Measurement standards | Not verified |
| Ad platform integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic |
| Pricing | Pricing on request |
| Website | integralads.com |
| Facts checked | 25 Sep 2026 |
Integral Ad Science integrations
Integral Ad Science lists 4 integrations on its own site.
- Google Display & Video 360
- The Trade Desk
- Verizon Media DSP
- Adelphic
Alternatives to Integral Ad Science
- DoubleVerifyBroad verification and measurement for mid-market and enterprise advertising teams.8.8
- HUMAN SecurityExplainable ad verification spanning fraud, suitability, and viewability.8.4
- Comscore Validated Campaign Essentials (VCE)Accredited campaign validation with audience, reach and frequency reporting.8.3
See all Integral Ad Science alternatives →
Integral Ad Science vs the competition
- Integral Ad Science vs DoubleVerify
- Integral Ad Science vs HUMAN Security
- Integral Ad Science vs Comscore Validated Campaign Essentials (VCE)
- Integral Ad Science vs Peer39 Verification
- Integral Ad Science vs Adloox
- Integral Ad Science vs Pixalate
Compare Integral Ad Science with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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