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Head-to-head · Sales Bots

HubSpot CRM vs Landbot

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score HubSpot CRM #1 in Sales Bots 9.0/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit HubSpot
Landbot #3 in Sales Bots 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit Landbot

HubSpot CRM leads on 0 checks, Landbot on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot CRM · 9.0/10
  • Free planboth
  • Free trialboth

HubSpot CRM scores higher on our rubric for sales bots: 9.0 against 8.5 out of 10; our editors rank them #1 and #3.

HubSpot CRM is the better fit for teams wanting an established CRM with chatbot tools. Landbot is the better fit for teams building multichannel sales conversation flows.

  • HubSpot CRM fits best

    Teams wanting an established CRM with chatbot tools

  • Landbot fits best

    Teams building multichannel sales conversation flows

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Side by side

Feature HubSpot CRM 9.0/10 Visit ↗ Landbot 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #1 in Sales Bots #3 in Sales Bots
Best for Teams wanting an established CRM with chatbot tools Teams building multichannel sales conversation flows
Pricing model Free plan + paid Free plan + paid
Starting price — €32/mo
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days 14 days · no card needed
Deployment Cloud, Mobile Cloud, Browser extension
Platforms Web, iOS, Android Web
Support Email, Phone, Live chat, Community, Docs Email, Live chat, Community, Docs
Compliance SOC 2, GDPR, SSO/SAML SOC 2, GDPR
Integrations 1,800+ integrations 20+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HubSpot CRM 0/2 · Landbot 0/2
Lead qualification Not checked yet Not checked yet
Meeting booking Not checked yet Not checked yet
Specs
Conversation channels Not checked yet Not checked yet
CRM integrations Not checked yet Not checked yet
AI capability Not checked yet Not checked yet
Our review
Pros
  • Free plan includes contact management, deal pipeline, live chat, and scheduling
  • Chatbot builder and shared inbox support sales conversations
  • Works across web, iOS, Android, and API, with 1,800 integrations
  • Visual flow builder supports rules, conditions, fields, logic, and templates
  • AI agents can answer from a customer-provided knowledge base
  • Lead qualification, routing, booking, and human handoff span multiple channels
Cons
  • Sales process automation is a paid-tier feature
  • The platform spans marketing, service, content, and data beyond sales bots
  • Starter and Professional plan names appear at multiple billing periods
  • Free plan is limited to 100 chats monthly and has no AI chats
  • Starter and Professional limit monthly chat and AI chat volumes
  • WhatsApp capabilities sit on a separate Professional WA plan
Our verdict

HubSpot CRM brings customer records, deal tracking, tasks, reporting, and communication history together for sales and adjacent teams. For buyers considering sales bots, the relevant tools include a chatbot builder and shared inbox,…

Read the review →

Landbot is a no-code platform for building rule-based chatbots and AI agents for websites, WhatsApp Business, Facebook Messenger, and API-connected channels. It suits marketing, sales, support, and revenue teams that want to qualify leads,…

Read the review →
  1. HubSpot CRMSales Bots 9.0Free plan · 14-day trial
  2. LandbotSales Bots 8.5Free plan · 14-day trial

Strengths and trade-offs

  • HubSpot CRM — where it wins

    • Free plan includes contact management, deal pipeline, live chat, and scheduling
    • Chatbot builder and shared inbox support sales conversations
    • Works across web, iOS, Android, and API, with 1,800 integrations

    Where it doesn't

    • Sales process automation is a paid-tier feature
    • The platform spans marketing, service, content, and data beyond sales bots
    • Starter and Professional plan names appear at multiple billing periods

  • Landbot — where it wins

    • Visual flow builder supports rules, conditions, fields, logic, and templates
    • AI agents can answer from a customer-provided knowledge base
    • Lead qualification, routing, booking, and human handoff span multiple channels

    Where it doesn't

    • Free plan is limited to 100 chats monthly and has no AI chats
    • Starter and Professional limit monthly chat and AI chat volumes
    • WhatsApp capabilities sit on a separate Professional WA plan
  • HubSpot CRM9.0/10 · Free plan · 14-day trial

    A broad CRM with a free plan and chatbot tools, though sales automation sits in paid tiers.

    Visit HubSpotFull verdict →
  • Landbot8.5/10 · Free plan · 14-day trial

    A visual builder for sales flows, AI responses, lead routing, and human handoff.

    Visit LandbotFull verdict →

More comparisons

All sales bots comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update