Head-to-head · Link-in-Bio Tools
Hopp by Wix vs Milkshake
Hopp by Wix leads on 0 checks, Milkshake on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHopp by Wix · 8.3/10
- Free planboth
- Most featuresHopp by Wix · 4 of 5
Hopp by Wix scores higher on our rubric for link-in-bio tools: 8.3 against 7.9 out of 10; our editors rank them #5 and #8.
Hopp by Wix is the better fit for creators who want a strong free plan with selling built in. Milkshake is the better fit for instagram creators who build from their phone.
- Hopp by Wix fits best
Creators who want a strong free plan with selling built in
- Milkshake fits best
Instagram creators who build from their phone
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Side by side
| Feature | Hopp by Wix 8.3/10 Visit ↗ | Milkshake 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | 7.9 |
| Ranking | #5 in Link-in-Bio Tools | #8 in Link-in-Bio Tools |
| Best for | Creators who want a strong free plan with selling built in | Instagram creators who build from their phone |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Free plan · Pro tier (regional price) | $2.99/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Features Hopp by Wix 4/5 · Milkshake 3/5 | ||
| Custom domain | ✓ | ✓ |
| Sell products | ✓ | ✓ |
| Tips / donations | ✓ (best) | Not checked yet |
| Email capture | ✓ | ✓ |
| No branding on free | — | — |
| Specs | ||
| Analytics | Basic | Basic |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Hopp is Wix’s answer to Linktree: a link-in-bio page for creators who want more than a list of social links. The free standard plan includes links, video blocks, email signup, and access to views and per-link click statistics. It also… Read the review → |
Milkshake is a link-in-bio website builder centered on a phone app. Its pages use swipeable cards, including cover, about, links and YouTube cards, so the result feels more like content than a conventional column of buttons. The app-led… Read the review → |
Strengths and trade-offs
Hopp by Wix — where it wins
- Free standard plan covers links, analytics, themes and a store
- Design controls feel like Wix: fonts, spacing, colour palettes
- Sells digital files, merch and print-on-demand with 0% transaction fees
Where it doesn't
- Branding removal, custom domain and rich layouts need the paid Pro package
- Pro price is only shown inside the dashboard and varies by region
- Tied to a Wix account, which pushes you toward Wix's other products
Milkshake — where it wins
- Whole page built and published from the app in a few minutes
- Card layout carries images and text, so it reads like a mini site
- Free plan is fully usable for a personal page
Where it doesn't
- Built around the phone app, so desk-based teams will find it limiting
- Card templates limit how much you can change per screen
- Longer analytics history, mailing list and branding removal are paid
- Hopp by Wix8.3/10 · Free plan · Pro tier (regional price)
A free plan with Wix-grade design, a built-in store and tips — pay only for a domain and no badge.
Visit HoppFull verdict → - Milkshake7.9/10 · Free plan · paid from $2.99/mo
Built around a phone app — swipeable cards that feel like Stories, not a button list.
Get MilkshakeFull verdict →
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All Link-in-Bio tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update