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Head-to-head · Link-in-Bio Tools

Linktree vs Hopp by Wix

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Linktree #1 in Link-in-Bio Tools 9.2/10 Free plan · paid from $7/mo Free plan✓ 3 of 5 features Visit Linktree
Hopp by Wix #5 in Link-in-Bio Tools 8.3/10 Free plan · Pro tier (regional price) Free plan✓ 4 of 5 features Visit Hopp

Linktree leads on 0 checks, Hopp by Wix on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLinktree · 9.2/10
  • Free planboth
  • Most featuresHopp by Wix · 4 of 5

Linktree scores higher on our rubric for link-in-bio tools: 9.2 against 8.3 out of 10; our editors rank them #1 and #5.

On analytics, Linktree gives you Advanced where Hopp by Wix offers Basic.

Linktree is the better fit for creators who want the safest, most-integrated option. Hopp by Wix is the better fit for creators who want a strong free plan with selling built in.

  • Linktree fits best

    Creators who want the safest, most-integrated option

  • Hopp by Wix fits best

    Creators who want a strong free plan with selling built in

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Linktree 9.2/10 Visit ↗ Hopp by Wix 8.3/10 Visit ↗
At a glance
Editor score 9.2 8.3
Ranking #1 in Link-in-Bio Tools #5 in Link-in-Bio Tools
Best for Creators who want the safest, most-integrated option Creators who want a strong free plan with selling built in
Pricing model Free plan + paid Free plan + paid
Starting price $7/mo Free plan · Pro tier (regional price)
Free plan ✓ ✓
Free trial — —
Features Linktree 3/5 · Hopp by Wix 4/5
Custom domain Not checked yet ✓ (best)
Sell products ✓ ✓
Tips / donations ✓ ✓
Email capture ✓ ✓
No branding on free — —
Specs
Analytics Advanced Basic
Our review
Pros
  • Setup to live page took us under five minutes on a phone
  • Integrations for Shopify, Spotify, YouTube and payment tips built in
  • Scheduling and link expiry on paid plans suit campaign drops
  • Free standard plan covers links, analytics, themes and a store
  • Design controls feel like Wix: fonts, spacing, colour palettes
  • Sells digital files, merch and print-on-demand with 0% transaction fees
Cons
  • Real design freedom (fonts, layouts) sits behind Pro
  • Analytics on Free are basic — clicks only, no sources
  • Linktree branding stays on your page until you pay
  • Branding removal, custom domain and rich layouts need the paid Pro package
  • Pro price is only shown inside the dashboard and varies by region
  • Tied to a Wix account, which pushes you toward Wix's other products
Our verdict

Linktree is a link-in-bio service for creators who want one destination for multiple links, media and payment options. According to the vendor’s published offering, it supports unlimited links on the Free plan, along with link types such…

Read the review →

Hopp is Wix’s answer to Linktree: a link-in-bio page for creators who want more than a list of social links. The free standard plan includes links, video blocks, email signup, and access to views and per-link click statistics. It also…

Read the review →
  1. LinktreeLink-in-Bio Tools 9.2Free plan · paid from $7/mo
  2. Hopp by WixLink-in-Bio Tools 8.3Free plan · Pro tier (regional price)

Strengths and trade-offs

  • Linktree — where it wins

    • Setup to live page took us under five minutes on a phone
    • Integrations for Shopify, Spotify, YouTube and payment tips built in
    • Scheduling and link expiry on paid plans suit campaign drops

    Where it doesn't

    • Real design freedom (fonts, layouts) sits behind Pro
    • Analytics on Free are basic — clicks only, no sources
    • Linktree branding stays on your page until you pay
  • Hopp by Wix — where it wins

    • Free standard plan covers links, analytics, themes and a store
    • Design controls feel like Wix: fonts, spacing, colour palettes
    • Sells digital files, merch and print-on-demand with 0% transaction fees

    Where it doesn't

    • Branding removal, custom domain and rich layouts need the paid Pro package
    • Pro price is only shown inside the dashboard and varies by region
    • Tied to a Wix account, which pushes you toward Wix's other products
  • Linktree9.2/10 · Free plan · paid from $7/mo

    The default for a reason — fast setup, deep integrations, and a free plan you can actually live on.

    Visit LinktreeFull verdict →
  • Hopp by Wix8.3/10 · Free plan · Pro tier (regional price)

    A free plan with Wix-grade design, a built-in store and tips — pay only for a domain and no badge.

    Visit HoppFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update