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Head-to-head · Link-in-Bio Tools

Carrd vs Hopp by Wix

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Carrd #4 in Link-in-Bio Tools 8.6/10 Free plan · Pro from $9/yr Free plan✓ 2 of 5 features Visit Carrd
Hopp by Wix #5 in Link-in-Bio Tools 8.3/10 Free plan · Pro tier (regional price) Free plan✓ 4 of 5 features Visit Hopp

Carrd leads on 0 checks, Hopp by Wix on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCarrd · 8.6/10
  • Free planboth
  • Most featuresHopp by Wix · 4 of 5

Carrd scores higher on our rubric for link-in-bio tools: 8.6 against 8.3 out of 10; our editors rank them #4 and #5.

On analytics, Hopp by Wix gives you Basic where Carrd offers None.

Carrd is the better fit for designers who want a page that looks nothing like Linktree. Hopp by Wix is the better fit for creators who want a strong free plan with selling built in.

  • Carrd fits best

    Designers who want a page that looks nothing like Linktree

  • Hopp by Wix fits best

    Creators who want a strong free plan with selling built in

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Carrd 8.6/10 Visit ↗ Hopp by Wix 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #4 in Link-in-Bio Tools #5 in Link-in-Bio Tools
Best for Designers who want a page that looks nothing like Linktree Creators who want a strong free plan with selling built in
Pricing model Free plan + paid Free plan + paid
Starting price $0.75/mo Free plan · Pro tier (regional price)
Free plan ✓ ✓
Free trial — —
Features Carrd 2/5 · Hopp by Wix 4/5
Custom domain ✓ ✓
Sell products Not checked yet ✓ (best)
Tips / donations Not checked yet ✓ (best)
Email capture ✓ ✓
No branding on free — —
Specs
Analytics None Basic
Our review
Pros
  • Absolute placement — put every element exactly where you want it
  • Pro Standard costs a few dollars a year and includes a custom domain
  • Forms, embeds and payment buttons without a plugin ecosystem
  • Free standard plan covers links, analytics, themes and a store
  • Design controls feel like Wix: fonts, spacing, colour palettes
  • Sells digital files, merch and print-on-demand with 0% transaction fees
Cons
  • No link-in-bio starter flow — you begin from a blank canvas
  • No click analytics unless you wire Google Analytics or Plausible
  • Free sites sit on a carrd.co subdomain with a small badge
  • Branding removal, custom domain and rich layouts need the paid Pro package
  • Pro price is only shown inside the dashboard and varies by region
  • Tied to a Wix account, which pushes you toward Wix's other products
Our verdict

Carrd is a one-page site builder that can also serve as a link-in-bio page. It suits creators, freelancers and small brands that want a distinctive presentation rather than a rigid, template-led profile. Page elements such as an avatar,…

Read the review →

Hopp is Wix’s answer to Linktree: a link-in-bio page for creators who want more than a list of social links. The free standard plan includes links, video blocks, email signup, and access to views and per-link click statistics. It also…

Read the review →
  1. CarrdLink-in-Bio Tools 8.6Free plan · Pro from $9/yr
  2. Hopp by WixLink-in-Bio Tools 8.3Free plan · Pro tier (regional price)

Strengths and trade-offs

  • Carrd — where it wins

    • Absolute placement — put every element exactly where you want it
    • Pro Standard costs a few dollars a year and includes a custom domain
    • Forms, embeds and payment buttons without a plugin ecosystem

    Where it doesn't

    • No link-in-bio starter flow — you begin from a blank canvas
    • No click analytics unless you wire Google Analytics or Plausible
    • Free sites sit on a carrd.co subdomain with a small badge

  • Hopp by Wix — where it wins

    • Free standard plan covers links, analytics, themes and a store
    • Design controls feel like Wix: fonts, spacing, colour palettes
    • Sells digital files, merch and print-on-demand with 0% transaction fees

    Where it doesn't

    • Branding removal, custom domain and rich layouts need the paid Pro package
    • Pro price is only shown inside the dashboard and varies by region
    • Tied to a Wix account, which pushes you toward Wix's other products
  • Carrd8.6/10 · Free plan · Pro from $9/yr

    One-page sites for the price of a coffee a year — total design control, zero hand-holding.

    Visit CarrdFull verdict →
  • Hopp by Wix8.3/10 · Free plan · Pro tier (regional price)

    A free plan with Wix-grade design, a built-in store and tips — pay only for a domain and no badge.

    Visit HoppFull verdict →

More comparisons

All Link-in-Bio tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update