Head-to-head · Link-in-Bio Tools
Stan Store vs Milkshake
Stan Store leads on 0 checks, Milkshake on 2, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreStan Store · 8.7/10
- Lowest starting priceMilkshake · $2.99/mo
- Free planonly Milkshake
- Most featuresMilkshake · 3 of 5
Stan Store scores higher on our rubric for link-in-bio tools: 8.7 against 7.9 out of 10; our editors rank them #3 and #8.
Milkshake offers free plan; Stan Store doesn't. Milkshake is cheaper to start at $2.99/mo against $25/mo. On analytics, Stan Store gives you Advanced where Milkshake offers Basic.
Stan Store is the better fit for coaches and creators selling directly to followers. Milkshake is the better fit for instagram creators who build from their phone.
- Stan Store fits best
Coaches and creators selling directly to followers
- Milkshake fits best
Instagram creators who build from their phone
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Side by side
| Feature | Stan Store 8.7/10 Visit ↗ | Milkshake 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 7.9 |
| Ranking | #3 in Link-in-Bio Tools | #8 in Link-in-Bio Tools |
| Best for | Coaches and creators selling directly to followers | Instagram creators who build from their phone |
| Pricing model | Paid | Free plan + paid |
| Starting price | $25/mo | $2.99/mo (best) |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Features Stan Store 2/5 · Milkshake 3/5 | ||
| Custom domain | Not checked yet | ✓ (best) |
| Sell products | ✓ | ✓ |
| Tips / donations | Not checked yet | Not checked yet |
| Email capture | ✓ | ✓ |
| No branding on free | Not checked yet | — |
| Specs | ||
| Analytics | Advanced | Basic |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Stan Store is the tool for creators who already have an audience and want to sell to it without a website. We listed a downloadable guide and a thirty-minute call: both went live in a few minutes, the buyer never left the page to pay, and… Read the review → |
Milkshake is a link-in-bio website builder centered on a phone app. Its pages use swipeable cards, including cover, about, links and YouTube cards, so the result feels more like content than a conventional column of buttons. The app-led… Read the review → |
Strengths and trade-offs
Stan Store — where it wins
- Checkout happens inside the page — no redirect, no cart drop-off
- Calendar booking, courses and digital downloads in one product list
- No per-sale platform fee; you keep everything minus card processing
Where it doesn't
- No free plan, and $29 a month is steep for a hobby account
- Design is a fixed template — brand colours yes, layout no
- Weak for plain link lists; every block wants to sell something
Milkshake — where it wins
- Whole page built and published from the app in a few minutes
- Card layout carries images and text, so it reads like a mini site
- Free plan is fully usable for a personal page
Where it doesn't
- Built around the phone app, so desk-based teams will find it limiting
- Card templates limit how much you can change per screen
- Longer analytics history, mailing list and branding removal are paid
- Stan Store8.7/10 · From $25/mo (annual) · 14-day trial
A storefront disguised as a link page — checkout, bookings and courses with zero transaction fees.
Try Stan StoreFull verdict → - Milkshake7.9/10 · Free plan · paid from $2.99/mo
Built around a phone app — swipeable cards that feel like Stories, not a button list.
Get MilkshakeFull verdict →
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All Link-in-Bio tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






