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Head-to-head · Link-in-Bio Tools

Stan Store vs Milkshake

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Stan Store #3 in Link-in-Bio Tools 8.7/10 From $25/mo (annual) · 14-day trial ✓ 2 of 5 features Try Stan Store
Milkshake #8 in Link-in-Bio Tools 7.9/10 Free plan · paid from $2.99/mo Free plan✓ 3 of 5 features Get Milkshake

Stan Store leads on 0 checks, Milkshake on 2, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreStan Store · 8.7/10
  • Lowest starting priceMilkshake · $2.99/mo
  • Free planonly Milkshake
  • Most featuresMilkshake · 3 of 5

Stan Store scores higher on our rubric for link-in-bio tools: 8.7 against 7.9 out of 10; our editors rank them #3 and #8.

Milkshake offers free plan; Stan Store doesn't. Milkshake is cheaper to start at $2.99/mo against $25/mo. On analytics, Stan Store gives you Advanced where Milkshake offers Basic.

Stan Store is the better fit for coaches and creators selling directly to followers. Milkshake is the better fit for instagram creators who build from their phone.

  • Stan Store fits best

    Coaches and creators selling directly to followers

  • Milkshake fits best

    Instagram creators who build from their phone

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Stan Store 8.7/10 Visit ↗ Milkshake 7.9/10 Visit ↗
At a glance
Editor score 8.7 7.9
Ranking #3 in Link-in-Bio Tools #8 in Link-in-Bio Tools
Best for Coaches and creators selling directly to followers Instagram creators who build from their phone
Pricing model Paid Free plan + paid
Starting price $25/mo $2.99/mo (best)
Free plan — ✓ (best)
Free trial — —
Features Stan Store 2/5 · Milkshake 3/5
Custom domain Not checked yet ✓ (best)
Sell products ✓ ✓
Tips / donations Not checked yet Not checked yet
Email capture ✓ ✓
No branding on free Not checked yet —
Specs
Analytics Advanced Basic
Our review
Pros
  • Checkout happens inside the page — no redirect, no cart drop-off
  • Calendar booking, courses and digital downloads in one product list
  • No per-sale platform fee; you keep everything minus card processing
  • Whole page built and published from the app in a few minutes
  • Card layout carries images and text, so it reads like a mini site
  • Free plan is fully usable for a personal page
Cons
  • No free plan, and $29 a month is steep for a hobby account
  • Design is a fixed template — brand colours yes, layout no
  • Weak for plain link lists; every block wants to sell something
  • Built around the phone app, so desk-based teams will find it limiting
  • Card templates limit how much you can change per screen
  • Longer analytics history, mailing list and branding removal are paid
Our verdict

Stan Store is the tool for creators who already have an audience and want to sell to it without a website. We listed a downloadable guide and a thirty-minute call: both went live in a few minutes, the buyer never left the page to pay, and…

Read the review →

Milkshake is a link-in-bio website builder centered on a phone app. Its pages use swipeable cards, including cover, about, links and YouTube cards, so the result feels more like content than a conventional column of buttons. The app-led…

Read the review →
  1. Stan StoreLink-in-Bio Tools 8.7From $25/mo (annual) · 14-day trial
  2. MilkshakeLink-in-Bio Tools 7.9Free plan · paid from $2.99/mo

Strengths and trade-offs

  • Stan Store — where it wins

    • Checkout happens inside the page — no redirect, no cart drop-off
    • Calendar booking, courses and digital downloads in one product list
    • No per-sale platform fee; you keep everything minus card processing

    Where it doesn't

    • No free plan, and $29 a month is steep for a hobby account
    • Design is a fixed template — brand colours yes, layout no
    • Weak for plain link lists; every block wants to sell something
  • Milkshake — where it wins

    • Whole page built and published from the app in a few minutes
    • Card layout carries images and text, so it reads like a mini site
    • Free plan is fully usable for a personal page

    Where it doesn't

    • Built around the phone app, so desk-based teams will find it limiting
    • Card templates limit how much you can change per screen
    • Longer analytics history, mailing list and branding removal are paid
  • Stan Store8.7/10 · From $25/mo (annual) · 14-day trial

    A storefront disguised as a link page — checkout, bookings and courses with zero transaction fees.

    Try Stan StoreFull verdict →
  • Milkshake7.9/10 · Free plan · paid from $2.99/mo

    Built around a phone app — swipeable cards that feel like Stories, not a button list.

    Get MilkshakeFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update