Head-to-head · Business Texting Software
Heymarket vs SMS-Magic
Heymarket leads on 0 checks, SMS-Magic on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHeymarket · 7.3/10
- Free trialboth
Heymarket scores higher on our rubric for business texting software: 7.3 against 6.8 out of 10; our editors rank them #9 and #13.
Heymarket is the better fit for growing teams needing structured SMS workflows. SMS-Magic is the better fit for teams needing multichannel customer conversations.
- Heymarket fits best
Growing teams needing structured SMS workflows
- SMS-Magic fits best
Teams needing multichannel customer conversations
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Side by side
| Feature | Heymarket 7.3/10 Visit ↗ | SMS-Magic 6.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.3 | 6.8 |
| Ranking | #9 in Business Texting Software | #13 in Business Texting Software |
| Best for | Growing teams needing structured SMS workflows | Teams needing multichannel customer conversations |
| Pricing model | Paid | Paid |
| Starting price | $49/user/mo | ₹582/user/mo |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Integrations | 10 integrations | 5 integrations |
| Features Heymarket 6/6 · SMS-Magic 6/6 | ||
| Two-way messaging | ✓ | ✓ |
| MMS support | ✓ | ✓ |
| Shared team inbox | ✓ | ✓ |
| Automated sequences | ✓ | ✓ |
| Scheduled messages | ✓ | ✓ |
| Inbound keywords | ✓ | ✓ |
| Specs | ||
| Included team seats | 2 users | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Heymarket is a web and mobile business messaging platform for teams communicating with customers, contractors, and employees. It brings SMS, MMS, email, and other messaging channels into shared inboxes, where teams can read, reply, assign,… Read the review → |
SMS-Magic is a business messaging platform for sales, support, marketing, staffing, education, financial services, and healthcare teams. It combines two-way customer conversations with shared inboxes, agent or agent-group assignment,… Read the review → |
Strengths and trade-offs
Heymarket — where it wins
- Shared inboxes centralize two-way SMS, MMS, email, and team assignments.
- Automations support triggers, conditions, delays, actions, and keyword workflows.
- Integrates with HubSpot, Salesforce, Teams, Zapier, Slack, and more.
Where it doesn't
- Annual plans start at $49 per user per month, with a two-user minimum.
- API access is limited to the Pro plan.
- Advanced administration, security, and analytics require higher tiers.
SMS-Magic — where it wins
- Shared inboxes with routing and agent assignment
- SMS, MMS, WhatsApp, Messenger, and LINE support
- Automation, scheduling, campaigns, and conversation analytics
Where it doesn't
- No free plan
- Usage charges apply beyond the per-user subscription
- Multichannel messaging is limited to the highest listed tier
- Heymarket7.3/10 · 14-day trial
A structured business texting workspace for teams managing shared conversations and automated messaging.
Visit HeymarketFull verdict → - SMS-Magic6.8/10 · 14-day trial
A multichannel messaging platform for teams managing customer conversations and campaigns.
Visit SMS-MagicFull verdict →
All business texting software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update