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Head-to-head · SMS Chatbot Software

Gupshup vs Verse

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Gupshup #7 in SMS Chatbot Software 8.4/10 Paid ✓ 0 of 6 features Visit Gupshup
Verse #8 in SMS Chatbot Software 8.3/10 Pricing on request ✓ 5 of 6 features Visit Verse

Gupshup leads on 0 checks, Verse on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGupshup · 8.4/10
  • Most featuresVerse · 5 of 6

Gupshup scores higher on our rubric for sms chatbot software: 8.4 against 8.3 out of 10; our editors rank them #7 and #8.

Gupshup is the better fit for large multichannel chatbot programs. Verse is the better fit for lead qualification and appointment automation.

  • Gupshup fits best

    Large multichannel chatbot programs

  • Verse fits best

    Lead qualification and appointment automation

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Side by side

Feature Gupshup 8.4/10 Visit ↗ Verse 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #7 in SMS Chatbot Software #8 in SMS Chatbot Software
Best for Large multichannel chatbot programs Lead qualification and appointment automation
Pricing model Paid Paid
Starting price $0.001/unit usage-based —
Free plan — —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Docs Email, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR SOC 2
Integrations 500+ integrations 7 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Gupshup 0/6 · Verse 5/6
AI responses Not checked yet ✓ (best)
Workflow builder Not checked yet ✓ (best)
Two-way SMS Not checked yet ✓ (best)
Interactive menus Not checked yet Not checked yet
MMS support Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Specs
Message limit Not checked yet Not checked yet
Our review
Pros
  • Deploys across SMS, WhatsApp, Instagram, RCS, and web or app channels
  • Combines visual flow building, AI agents, routing, and human escalation
  • Supports rich messages, event-triggered campaigns, and agent assistance
  • Two-way SMS qualification with appointment scheduling and changes
  • Nurture across SMS, email, and voicemail with live call transfers
  • CRM, calendar, analytics, compliance, and concierge oversight
Cons
  • Pricing is centered on pay-per-message WhatsApp API usage
  • The broad feature set may exceed the needs of single-channel teams
  • Implementation spans chatbot flows, integrations, routing, and live support
  • Pricing requires a sales conversation and includes a setup fee
  • Annual commitment and annual payments apply to the published pricing structure
  • Advanced analytics and longer conversation durations require higher plans
Our verdict

Gupshup is a conversational AI and messaging platform for businesses building automated marketing, commerce, customer service, and support experiences. Its Bot Studio provides low-code and no-code flow building, while AI agents can handle…

Read the review →

Verse is a fully managed conversational AI platform for sales and marketing teams. It engages prospects through two-way SMS, qualifies leads, nurtures conversations across SMS, email, and voicemail, schedules or changes appointments, and…

Read the review →
  1. GupshupSMS Chatbot Software 8.4Paid
  2. VerseSMS Chatbot Software 8.3Pricing on request

Strengths and trade-offs

  • Gupshup — where it wins

    • Deploys across SMS, WhatsApp, Instagram, RCS, and web or app channels
    • Combines visual flow building, AI agents, routing, and human escalation
    • Supports rich messages, event-triggered campaigns, and agent assistance

    Where it doesn't

    • Pricing is centered on pay-per-message WhatsApp API usage
    • The broad feature set may exceed the needs of single-channel teams
    • Implementation spans chatbot flows, integrations, routing, and live support

  • Verse — where it wins

    • Two-way SMS qualification with appointment scheduling and changes
    • Nurture across SMS, email, and voicemail with live call transfers
    • CRM, calendar, analytics, compliance, and concierge oversight

    Where it doesn't

    • Pricing requires a sales conversation and includes a setup fee
    • Annual commitment and annual payments apply to the published pricing structure
    • Advanced analytics and longer conversation durations require higher plans

More comparisons

All SMS chatbot software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update