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Head-to-head · Call Management system

GoTo Connect vs Zadarma

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score GoTo Connect #2 in Call Management system 7.8/10 Pricing on request ✓ 0 of 4 features Visit GoTo Connect
Zadarma #8 in Call Management system 6.8/10 Free plan · paid from $39/mo (annual) · 7-day trial Free plan✓ 0 of 4 features Visit Zadarma

GoTo Connect leads on 0 checks, Zadarma on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoTo Connect · 7.8/10
  • Free planonly Zadarma

GoTo Connect scores higher on our rubric for call management system: 7.8 against 6.8 out of 10; our editors rank them #2 and #8.

Zadarma offers free plan; GoTo Connect doesn't.

GoTo Connect is the better fit for organizations needing managed calling and 24/7 support. Zadarma is the better fit for teams seeking a free entry point and many calling apps.

  • GoTo Connect fits best

    Organizations needing managed calling and 24/7 support

  • Zadarma fits best

    Teams seeking a free entry point and many calling apps

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature GoTo Connect 7.8/10 Visit ↗ Zadarma 6.8/10 Visit ↗
At a glance
Editor score 7.8 6.8
Ranking #2 in Call Management system #8 in Call Management system
Best for Organizations needing managed calling and 24/7 support Teams seeking a free entry point and many calling apps
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Desktop, Mobile, Browser extension
Platforms Web, Windows, macOS, iOS, Android Web, Windows, macOS, iOS, Android, Chrome extension
Compliance SOC 2, GDPR ISO 27001
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GoTo Connect 0/4 · Zadarma 0/4
Call queues Not published Not published
IVR Not published Not published
Call recording Not published Not published
Call analytics & reports Not published Not published
Specs
Call routing Custom Custom
Supported channels Not published Not published
Our review
Pros
  • Visual dial plans, queues, and auto attendants shape call handling.
  • Works across web, desktop, and mobile, including iOS and Android.
  • 24/7 support, CRM integrations, and AI call summaries are available.
  • Free Standard plan includes cloud PBX, CRM users and four voice menus
  • Calling apps span iOS, Android, Windows, macOS, web and Chrome
  • IVR, queues, routing, recording and speech-to-text cover core call workflows
Cons
  • Pricing is provided through sales-led quotes rather than listed rates.
  • Advanced features such as AI-driven handling require higher-tier plans.
  • Contact Center features are aimed at teams needing dedicated agent tools.
  • Standard limits recording storage to 200 MB and voice menus to four
  • Office World minutes are capped across Zone 1 and Zone 2 destinations
  • Calling allowances and prices vary by selected region and currency
Our verdict

GoTo Connect combines cloud telephony with video meetings, team messaging, voicemail, call routing, analytics, and CRM integrations. Its Phone System plan includes customizable dial plans, unlimited auto attendants and call queues, apps…

Read the review →

Zadarma is a cloud communications service for businesses, call centers and distributed teams. It combines cloud PBX, virtual phone numbers, SIP trunking, IVR menus, call queues, forwarding, recording, speech recognition and analytics.…

Read the review →
  1. GoTo ConnectCall Management system 7.8Pricing on request
  2. ZadarmaCall Management system 6.8Free plan · paid from $39/mo (annual) · 7-day trial

Strengths and trade-offs

  • GoTo Connect — where it wins

    • Visual dial plans, queues, and auto attendants shape call handling.
    • Works across web, desktop, and mobile, including iOS and Android.
    • 24/7 support, CRM integrations, and AI call summaries are available.

    Where it doesn't

    • Pricing is provided through sales-led quotes rather than listed rates.
    • Advanced features such as AI-driven handling require higher-tier plans.
    • Contact Center features are aimed at teams needing dedicated agent tools.

  • Zadarma — where it wins

    • Free Standard plan includes cloud PBX, CRM users and four voice menus
    • Calling apps span iOS, Android, Windows, macOS, web and Chrome
    • IVR, queues, routing, recording and speech-to-text cover core call workflows

    Where it doesn't

    • Standard limits recording storage to 200 MB and voice menus to four
    • Office World minutes are capped across Zone 1 and Zone 2 destinations
    • Calling allowances and prices vary by selected region and currency
  • GoTo Connect7.8/10 · Pricing on request

    A managed business phone system with flexible call flows and round-the-clock support.

    Visit GoTo ConnectFull verdict →
  • Zadarma6.8/10 · Free plan · paid from $39/mo (annual) · 7-day trial

    A flexible cloud PBX with a free plan, broad calling apps and configurable call handling.

    Visit ZadarmaFull verdict →

More comparisons

All call management system comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update