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Head-to-head · Load Balancing Software

Google Cloud Load Balancing vs Progress Kemp LoadMaster

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Google Cloud Load Balancing #2 in Load Balancing Software 9.2/10 Paid ✓ 5 of 5 features Visit Google Cloud
Progress Kemp LoadMaster #5 in Load Balancing Software 8.9/10 Free plan · 30-day trial Free planFree trial✓ 4 of 5 features Visit Progress Kemp

Google Cloud Load Balancing leads on 1 check, Progress Kemp LoadMaster on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Cloud Load Balancing · 9.2/10
  • Free planonly Progress Kemp LoadMaster
  • Free trialonly Progress Kemp LoadMaster
  • Most featuresGoogle Cloud Load Balancing · 5 of 5

Google Cloud Load Balancing scores higher on our rubric for load balancing software: 9.2 against 8.9 out of 10; our editors rank them #2 and #5.

Google Cloud Load Balancing offers managed service; Progress Kemp LoadMaster doesn't.

Google Cloud Load Balancing is the better fit for global, multi-backend cloud applications. Progress Kemp LoadMaster is the better fit for enterprise teams wanting a free starting option.

  • Google Cloud Load Balancing fits best

    Global, multi-backend cloud applications

  • Progress Kemp LoadMaster fits best

    Enterprise teams wanting a free starting option

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Side by side

Feature Google Cloud Load Balancing 9.2/10 Visit ↗ Progress Kemp LoadMaster 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #2 in Load Balancing Software #5 in Load Balancing Software
Best for Global, multi-backend cloud applications Enterprise teams wanting a free starting option
Pricing model Paid Free plan + paid
Starting price $0.01/unit usage-based —
Free plan Not checked yet ✓ (best)
Free trial — 30 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, Linux, Windows
Support Docs Community, Docs, Phone
Compliance ISO 27001, GDPR SSO/SAML, 2FA
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Google Cloud Load Balancing 5/5 · Progress Kemp LoadMaster 4/5
Managed service ✓ (best) —
Layer 7 routing ✓ ✓
Layer 4 routing ✓ ✓
Global traffic management ✓ ✓
TLS termination ✓ ✓
Specs
Backend limit 50 backends Not checked yet
Our review
Pros
  • Supports global and regional Layer 4 and Layer 7 traffic distribution
  • Connects VM, container, serverless, hybrid, and external backends
  • Includes TLS termination, health checks, and content-based routing
  • Layer 4 and Layer 7 routing with SSL/TLS termination
  • Global traffic management, security, authentication, and Kubernetes support
  • Web, Linux, Windows, API, and self-hosted deployment options
Cons
  • Usage-based pricing requires tracking forwarding rules and data processing
  • Regional data-processing charges can apply beyond forwarding-rule pricing
  • A documented 50-backend limit applies to specified backend types per service
  • Free LoadMaster is capacity-limited for low-volume environments
  • Paid tiers use quote-based pricing rather than public numeric prices
  • Advanced capabilities require higher Enterprise tiers
Our verdict

Google Cloud Load Balancing is a fully managed service for distributing application and network traffic across backend resources. It is designed for organizations running scalable, distributed applications across Google Cloud, other public…

Read the review →

Progress Kemp LoadMaster is an application delivery controller for distributing traffic across web and application servers. It supports Layer 4 TCP/UDP balancing, Layer 7 content switching, application-aware routing, health checks, traffic…

Read the review →
  1. Google Cloud Load BalancingLoad Balancing Software 9.2Paid
  2. Progress Kemp LoadMasterLoad Balancing Software 8.9Free plan · 30-day trial

Strengths and trade-offs

  • Google Cloud Load Balancing — where it wins

    • Supports global and regional Layer 4 and Layer 7 traffic distribution
    • Connects VM, container, serverless, hybrid, and external backends
    • Includes TLS termination, health checks, and content-based routing

    Where it doesn't

    • Usage-based pricing requires tracking forwarding rules and data processing
    • Regional data-processing charges can apply beyond forwarding-rule pricing
    • A documented 50-backend limit applies to specified backend types per service

  • Progress Kemp LoadMaster — where it wins

    • Layer 4 and Layer 7 routing with SSL/TLS termination
    • Global traffic management, security, authentication, and Kubernetes support
    • Web, Linux, Windows, API, and self-hosted deployment options

    Where it doesn't

    • Free LoadMaster is capacity-limited for low-volume environments
    • Paid tiers use quote-based pricing rather than public numeric prices
    • Advanced capabilities require higher Enterprise tiers

More comparisons

All load balancing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update