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Head-to-head · Load Balancing Software

AWS Elastic Load Balancing vs Google Cloud Load Balancing

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AWS Elastic Load Balancing #1 in Load Balancing Software 9.3/10 Paid ✓ 5 of 5 features Visit AWS ELB
Google Cloud Load Balancing #2 in Load Balancing Software 9.2/10 Paid ✓ 5 of 5 features Visit Google Cloud

AWS Elastic Load Balancing leads on 0 checks, Google Cloud Load Balancing on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAWS Elastic Load Balancing · 9.3/10

AWS Elastic Load Balancing scores higher on our rubric for load balancing software: 9.3 against 9.2 out of 10; our editors rank them #1 and #2.

AWS Elastic Load Balancing is the better fit for AWS-native production workloads. Google Cloud Load Balancing is the better fit for global, multi-backend cloud applications.

  • AWS Elastic Load Balancing fits best

    AWS-native production workloads

  • Google Cloud Load Balancing fits best

    Global, multi-backend cloud applications

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Side by side

Feature AWS Elastic Load Balancing 9.3/10 Visit ↗ Google Cloud Load Balancing 9.2/10 Visit ↗
At a glance
Editor score 9.3 9.2
Ranking #1 in Load Balancing Software #2 in Load Balancing Software
Best for AWS-native production workloads Global, multi-backend cloud applications
Pricing model Paid Paid
Starting price — $0.01/unit usage-based
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Docs
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AWS Elastic Load Balancing 5/5 · Google Cloud Load Balancing 5/5
Managed service ✓ ✓
Layer 7 routing ✓ ✓
Layer 4 routing ✓ ✓
Global traffic management ✓ ✓
TLS termination ✓ ✓
Specs
Backend limit Not checked yet 50 backends
Our review
Pros
  • Supports Layer 4, Layer 7, and gateway load balancing
  • Automatic scaling, health checks, and Availability Zone high availability
  • Deep integrations across AWS compute, networking, and observability services
  • Supports global and regional Layer 4 and Layer 7 traffic distribution
  • Connects VM, container, serverless, hybrid, and external backends
  • Includes TLS termination, health checks, and content-based routing
Cons
  • Usage-based pricing varies by AWS Region and traffic dimensions
  • The AWS Free Tier is limited to eligible new AWS customers
  • Classic Load Balancer is intended for legacy workloads
  • Usage-based pricing requires tracking forwarding rules and data processing
  • Regional data-processing charges can apply beyond forwarding-rule pricing
  • A documented 50-backend limit applies to specified backend types per service
Our verdict

AWS Elastic Load Balancing is a managed cloud service that distributes incoming traffic across registered targets in one or more Availability Zones. It is designed for AWS-native web applications, APIs, container workloads, network…

Read the review →

Google Cloud Load Balancing is a fully managed service for distributing application and network traffic across backend resources. It is designed for organizations running scalable, distributed applications across Google Cloud, other public…

Read the review →
  1. AWS Elastic Load BalancingLoad Balancing Software 9.3Paid
  2. Google Cloud Load BalancingLoad Balancing Software 9.2Paid

Strengths and trade-offs

  • AWS Elastic Load Balancing — where it wins

    • Supports Layer 4, Layer 7, and gateway load balancing
    • Automatic scaling, health checks, and Availability Zone high availability
    • Deep integrations across AWS compute, networking, and observability services

    Where it doesn't

    • Usage-based pricing varies by AWS Region and traffic dimensions
    • The AWS Free Tier is limited to eligible new AWS customers
    • Classic Load Balancer is intended for legacy workloads

  • Google Cloud Load Balancing — where it wins

    • Supports global and regional Layer 4 and Layer 7 traffic distribution
    • Connects VM, container, serverless, hybrid, and external backends
    • Includes TLS termination, health checks, and content-based routing

    Where it doesn't

    • Usage-based pricing requires tracking forwarding rules and data processing
    • Regional data-processing charges can apply beyond forwarding-rule pricing
    • A documented 50-backend limit applies to specified backend types per service

More comparisons

All load balancing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update