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Head-to-head · Load Balancing Software

AWS Elastic Load Balancing vs Progress Kemp LoadMaster

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AWS Elastic Load Balancing #1 in Load Balancing Software 9.3/10 Paid ✓ 5 of 5 features Visit AWS ELB
Progress Kemp LoadMaster #5 in Load Balancing Software 8.9/10 Free plan · 30-day trial Free planFree trial✓ 4 of 5 features Visit Progress Kemp

AWS Elastic Load Balancing leads on 1 check, Progress Kemp LoadMaster on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAWS Elastic Load Balancing · 9.3/10
  • Free planonly Progress Kemp LoadMaster
  • Free trialonly Progress Kemp LoadMaster
  • Most featuresAWS Elastic Load Balancing · 5 of 5

AWS Elastic Load Balancing scores higher on our rubric for load balancing software: 9.3 against 8.9 out of 10; our editors rank them #1 and #5.

Progress Kemp LoadMaster offers free plan; AWS Elastic Load Balancing doesn't. AWS Elastic Load Balancing offers managed service; Progress Kemp LoadMaster doesn't.

AWS Elastic Load Balancing is the better fit for AWS-native production workloads. Progress Kemp LoadMaster is the better fit for enterprise teams wanting a free starting option.

  • AWS Elastic Load Balancing fits best

    AWS-native production workloads

  • Progress Kemp LoadMaster fits best

    Enterprise teams wanting a free starting option

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AWS Elastic Load Balancing 9.3/10 Visit ↗ Progress Kemp LoadMaster 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in Load Balancing Software #5 in Load Balancing Software
Best for AWS-native production workloads Enterprise teams wanting a free starting option
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — 30 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, Linux, Windows
Support Docs Community, Docs, Phone
Integrations 12 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AWS Elastic Load Balancing 5/5 · Progress Kemp LoadMaster 4/5
Managed service ✓ (best) —
Layer 7 routing ✓ ✓
Layer 4 routing ✓ ✓
Global traffic management ✓ ✓
TLS termination ✓ ✓
Specs
Backend limit Not checked yet Not checked yet
Our review
Pros
  • Supports Layer 4, Layer 7, and gateway load balancing
  • Automatic scaling, health checks, and Availability Zone high availability
  • Deep integrations across AWS compute, networking, and observability services
  • Layer 4 and Layer 7 routing with SSL/TLS termination
  • Global traffic management, security, authentication, and Kubernetes support
  • Web, Linux, Windows, API, and self-hosted deployment options
Cons
  • Usage-based pricing varies by AWS Region and traffic dimensions
  • The AWS Free Tier is limited to eligible new AWS customers
  • Classic Load Balancer is intended for legacy workloads
  • Free LoadMaster is capacity-limited for low-volume environments
  • Paid tiers use quote-based pricing rather than public numeric prices
  • Advanced capabilities require higher Enterprise tiers
Our verdict

AWS Elastic Load Balancing is a managed cloud service that distributes incoming traffic across registered targets in one or more Availability Zones. It is designed for AWS-native web applications, APIs, container workloads, network…

Read the review →

Progress Kemp LoadMaster is an application delivery controller for distributing traffic across web and application servers. It supports Layer 4 TCP/UDP balancing, Layer 7 content switching, application-aware routing, health checks, traffic…

Read the review →
  1. AWS Elastic Load BalancingLoad Balancing Software 9.3Paid
  2. Progress Kemp LoadMasterLoad Balancing Software 8.9Free plan · 30-day trial

Strengths and trade-offs

  • AWS Elastic Load Balancing — where it wins

    • Supports Layer 4, Layer 7, and gateway load balancing
    • Automatic scaling, health checks, and Availability Zone high availability
    • Deep integrations across AWS compute, networking, and observability services

    Where it doesn't

    • Usage-based pricing varies by AWS Region and traffic dimensions
    • The AWS Free Tier is limited to eligible new AWS customers
    • Classic Load Balancer is intended for legacy workloads
  • Progress Kemp LoadMaster — where it wins

    • Layer 4 and Layer 7 routing with SSL/TLS termination
    • Global traffic management, security, authentication, and Kubernetes support
    • Web, Linux, Windows, API, and self-hosted deployment options

    Where it doesn't

    • Free LoadMaster is capacity-limited for low-volume environments
    • Paid tiers use quote-based pricing rather than public numeric prices
    • Advanced capabilities require higher Enterprise tiers

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update