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Head-to-head · Car Dealership Management Software

Frazer DMS vs Linx DMS

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Frazer DMS #6 in Car Dealership Management Software 8.5/10 From $129/mo ✓ 1 of 5 features Visit Frazer
Linx DMS #8 in Car Dealership Management Software 8.3/10 Pricing on request ✓ 5 of 5 features Contact Linx

Frazer DMS leads on 0 checks, Linx DMS on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFrazer DMS · 8.5/10
  • Most featuresLinx DMS · 5 of 5

Frazer DMS scores higher on our rubric for car dealership management software: 8.5 against 8.3 out of 10; our editors rank them #6 and #8.

Linx DMS offers sales workflows; Frazer DMS doesn't publish it. Linx DMS offers service operations; Frazer DMS doesn't publish it. Linx DMS offers finance workflows; Frazer DMS doesn't publish it. Linx DMS offers mobile access; Frazer DMS doesn't publish it.

Frazer DMS is the better fit for independent used-car dealers seeking predictable pricing. Linx DMS is the better fit for dealers needing end-to-end workflows and mobile access.

  • Frazer DMS fits best

    Independent used-car dealers seeking predictable pricing

  • Linx DMS fits best

    Dealers needing end-to-end workflows and mobile access

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Side by side

Feature Frazer DMS 8.5/10 Visit ↗ Linx DMS 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #6 in Car Dealership Management Software #8 in Car Dealership Management Software
Best for Independent used-car dealers seeking predictable pricing Dealers needing end-to-end workflows and mobile access
Pricing model Paid Paid
Starting price $129/mo Not published
Free plan — —
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud
Platforms Windows, iOS Web, iOS, Android
Support Email, Phone, Live chat, Docs Email
Integrations 200+ integrations 6 integrations
Built for Small business, Mid-market Small business, Mid-market, Enterprise
Features Frazer DMS 1/5 · Linx DMS 5/5
Inventory management ✓ ✓
Sales workflows Not published ✓ (best)
Service operations Not published ✓ (best)
Finance workflows Not published ✓ (best)
Mobile access Not published ✓ (best)
Specs
Deployment Not published Cloud
Our review
Pros
  • Combines inventory, sales, BHPH, forms and accounting in one DMS.
  • Automates online advertising and supports vehicle inventory reporting.
  • Connects with finance, credit, vehicle-history and payment providers.
  • Connects vehicle inventory, sales, appraisal, service, parts and accounting workflows
  • Supports browser access on computers, tablets and smartphones
  • APIs and automotive integrations connect external platforms and suppliers
Cons
  • Hosted deployment starts at $199 per month, above Desktop pricing.
  • Desktop and Hosted are separate deployment options to weigh.
  • Some forms and features are available only in most states.
  • Pricing requires contacting Linx rather than comparing published plans
  • Mobile access is browser-based, not verified dedicated iOS or Android apps
  • Listed support channel is email
Our verdict

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, accounting and reporting into one system for independent used-car dealers. The vendor says more than 19,000 independent dealers across the…

Read the review →

Linx DMS brings vehicle inventory, sales, appraisal, service, parts, accounting and CRM workflows into one cloud system. It is aimed at vehicle dealerships, multi-brand stores and other automotive businesses that want to coordinate sales…

Read the review →
  1. Frazer DMSCar Dealership Management Software 8.5From $129/mo
  2. Linx DMSCar Dealership Management Software 8.3Pricing on request

Strengths and trade-offs

  • Frazer DMS — where it wins

    • Combines inventory, sales, BHPH, forms and accounting in one DMS.
    • Automates online advertising and supports vehicle inventory reporting.
    • Connects with finance, credit, vehicle-history and payment providers.

    Where it doesn't

    • Hosted deployment starts at $199 per month, above Desktop pricing.
    • Desktop and Hosted are separate deployment options to weigh.
    • Some forms and features are available only in most states.

  • Linx DMS — where it wins

    • Connects vehicle inventory, sales, appraisal, service, parts and accounting workflows
    • Supports browser access on computers, tablets and smartphones
    • APIs and automotive integrations connect external platforms and suppliers

    Where it doesn't

    • Pricing requires contacting Linx rather than comparing published plans
    • Mobile access is browser-based, not verified dedicated iOS or Android apps
    • Listed support channel is email
  • Frazer DMS8.5/10 · From $129/mo

    A broad independent-dealer DMS with desktop pricing from $129 per month.

    Visit FrazerFull verdict →
  • Linx DMS8.3/10 · Pricing on request

    A cloud DMS connecting dealership sales, service, inventory, finance and CRM workflows.

    Contact LinxFull verdict →

More comparisons

All car dealership management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update