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Head-to-head · Car Dealership Management Software

Dealertrack DMS vs Linx DMS

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Dealertrack DMS #4 in Car Dealership Management Software 8.7/10 Pricing on request ✓ 2 of 5 features Try Dealertrack DMS
Linx DMS #8 in Car Dealership Management Software 8.3/10 Pricing on request ✓ 5 of 5 features Contact Linx

Dealertrack DMS leads on 0 checks, Linx DMS on 3, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDealertrack DMS · 8.7/10
  • Most featuresLinx DMS · 5 of 5

Dealertrack DMS scores higher on our rubric for car dealership management software: 8.7 against 8.3 out of 10; our editors rank them #4 and #8.

Linx DMS offers service operations; Dealertrack DMS doesn't publish it. Linx DMS offers finance workflows; Dealertrack DMS doesn't publish it. Linx DMS offers mobile access; Dealertrack DMS doesn't publish it.

Dealertrack DMS is the better fit for dealers needing broad DMS operations and integrations. Linx DMS is the better fit for dealers needing end-to-end workflows and mobile access.

  • Dealertrack DMS fits best

    Dealers needing broad DMS operations and integrations

  • Linx DMS fits best

    Dealers needing end-to-end workflows and mobile access

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Side by side

Feature Dealertrack DMS 8.7/10 Visit ↗ Linx DMS 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #4 in Car Dealership Management Software #8 in Car Dealership Management Software
Best for Dealers needing broad DMS operations and integrations Dealers needing end-to-end workflows and mobile access
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web, iOS, Android
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Dealertrack DMS 2/5 · Linx DMS 5/5
Inventory management ✓ ✓
Sales workflows ✓ ✓
Service operations Not published ✓ (best)
Finance workflows Not published ✓ (best)
Mobile access Not published ✓ (best)
Specs
Deployment Not published Cloud
Our review
Pros
  • Covers inventory, sales, finance and insurance, service, and parts workflows
  • Includes dealership accounting, reporting, and analytics
  • Supports franchise and independent dealerships with web and API access
  • Connects vehicle inventory, sales, appraisal, service, parts and accounting workflows
  • Supports browser access on computers, tablets and smartphones
  • APIs and automotive integrations connect external platforms and suppliers
Cons
  • Pricing requires contacting the vendor
  • Broad operational scope may exceed the needs of dealers seeking a narrow tool
  • Integration fit depends on the automotive retail systems a dealer needs to connect
  • Pricing requires contacting Linx rather than comparing published plans
  • Mobile access is browser-based, not verified dedicated iOS or Android apps
  • Listed support channel is email
Our verdict

Dealertrack DMS is a cloud dealer management system from Cox Automotive for franchise and independent automotive dealerships. Its scope spans vehicle inventory, sales workflows, finance and insurance, service scheduling and repair orders,…

Read the review →

Linx DMS brings vehicle inventory, sales, appraisal, service, parts, accounting and CRM workflows into one cloud system. It is aimed at vehicle dealerships, multi-brand stores and other automotive businesses that want to coordinate sales…

Read the review →
  1. Dealertrack DMSCar Dealership Management Software 8.7Pricing on request
  2. Linx DMSCar Dealership Management Software 8.3Pricing on request

Strengths and trade-offs

  • Dealertrack DMS — where it wins

    • Covers inventory, sales, finance and insurance, service, and parts workflows
    • Includes dealership accounting, reporting, and analytics
    • Supports franchise and independent dealerships with web and API access

    Where it doesn't

    • Pricing requires contacting the vendor
    • Broad operational scope may exceed the needs of dealers seeking a narrow tool
    • Integration fit depends on the automotive retail systems a dealer needs to connect
  • Linx DMS — where it wins

    • Connects vehicle inventory, sales, appraisal, service, parts and accounting workflows
    • Supports browser access on computers, tablets and smartphones
    • APIs and automotive integrations connect external platforms and suppliers

    Where it doesn't

    • Pricing requires contacting Linx rather than comparing published plans
    • Mobile access is browser-based, not verified dedicated iOS or Android apps
    • Listed support channel is email

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update