Head-to-head · Car Dealership Management Software
Dealertrack DMS vs Linx DMS
Dealertrack DMS leads on 0 checks, Linx DMS on 3, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreDealertrack DMS · 8.7/10
- Most featuresLinx DMS · 5 of 5
Dealertrack DMS scores higher on our rubric for car dealership management software: 8.7 against 8.3 out of 10; our editors rank them #4 and #8.
Linx DMS offers service operations; Dealertrack DMS doesn't publish it. Linx DMS offers finance workflows; Dealertrack DMS doesn't publish it. Linx DMS offers mobile access; Dealertrack DMS doesn't publish it.
Dealertrack DMS is the better fit for dealers needing broad DMS operations and integrations. Linx DMS is the better fit for dealers needing end-to-end workflows and mobile access.
- Dealertrack DMS fits best
Dealers needing broad DMS operations and integrations
- Linx DMS fits best
Dealers needing end-to-end workflows and mobile access
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Side by side
| Feature | Dealertrack DMS 8.7/10 Visit ↗ | Linx DMS 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.3 |
| Ranking | #4 in Car Dealership Management Software | #8 in Car Dealership Management Software |
| Best for | Dealers needing broad DMS operations and integrations | Dealers needing end-to-end workflows and mobile access |
| Pricing model | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | Not published | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web, iOS, Android |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Dealertrack DMS 2/5 · Linx DMS 5/5 | ||
| Inventory management | ✓ | ✓ |
| Sales workflows | ✓ | ✓ |
| Service operations | Not published | ✓ (best) |
| Finance workflows | Not published | ✓ (best) |
| Mobile access | Not published | ✓ (best) |
| Specs | ||
| Deployment | Not published | Cloud |
| Our review | ||
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| Our verdict | Dealertrack DMS is a cloud dealer management system from Cox Automotive for franchise and independent automotive dealerships. Its scope spans vehicle inventory, sales workflows, finance and insurance, service scheduling and repair orders,… Read the review → |
Linx DMS brings vehicle inventory, sales, appraisal, service, parts, accounting and CRM workflows into one cloud system. It is aimed at vehicle dealerships, multi-brand stores and other automotive businesses that want to coordinate sales… Read the review → |
Strengths and trade-offs
Dealertrack DMS — where it wins
- Covers inventory, sales, finance and insurance, service, and parts workflows
- Includes dealership accounting, reporting, and analytics
- Supports franchise and independent dealerships with web and API access
Where it doesn't
- Pricing requires contacting the vendor
- Broad operational scope may exceed the needs of dealers seeking a narrow tool
- Integration fit depends on the automotive retail systems a dealer needs to connect
Linx DMS — where it wins
- Connects vehicle inventory, sales, appraisal, service, parts and accounting workflows
- Supports browser access on computers, tablets and smartphones
- APIs and automotive integrations connect external platforms and suppliers
Where it doesn't
- Pricing requires contacting Linx rather than comparing published plans
- Mobile access is browser-based, not verified dedicated iOS or Android apps
- Listed support channel is email
- Dealertrack DMS8.7/10 · Pricing on request
A broad cloud DMS connecting dealership workflows across departments.
Try Dealertrack DMSFull verdict → - Linx DMS8.3/10 · Pricing on request
A cloud DMS connecting dealership sales, service, inventory, finance and CRM workflows.
Contact LinxFull verdict →
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- Frazer DMS vs Linx DMS
All car dealership management software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update



